Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. What is a go-to-market (GTM) strategy?

Research Software 82

Research Software Strategy Customer Experience User Testing 82

Nulab

FEBRUARY 10, 2020

That’s why it’s of the utmost importance that your startup understands the fundamentals of digital marketing and traffic management. In this article, we’ll look at how you can drive traffic to your startup website within your rigid budget constraints. Exactly due to this lack of certainty, it’s better to invest in both SEO and SEM.

Data Visualization 102

Data Visualization Startups Analytic Tools Reporting Tools 102

Intercom, Inc.

MARCH 11, 2021

As Farhan puts it: “Customers who trust their brands will spend more money, even if it’s more expensive than competitors. The service you get from the brand you interact with is more highly correlated to what your impression of that brand is than what the marketing and the product actually are.”.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Any good positioning strategy begins with plenty of research. For example, if this is a new market, you might need to focus on educating your audience. Let’s get started! The bottom line?

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

MAY 3, 2022

Pair that with in-app communication and you’ve got a pretty good marketing strategy. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process. When your marketing strategy focuses on outbound, it’s not so clear.

Enterprise 93

Enterprise Strategy Marketing Outbound 93

UX Planet

FEBRUARY 1, 2024

The app will also provide news and educational content on investments, maturity details for FDs and RDs, and statistical spending insights. Source: Radhakrishna Aekbote Competitors SWOT Analysis Mint Intuit Strengths: Established brand with trust. Threats: Competition from both FinTech startups and traditional financial institutions.

Analytic Tools 93

Analytic Tools Data Visualization Research Software Reporting Tools 93

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

UX Studio: Product Management

OCTOBER 2, 2023

They play an essential role in creating fascinating websites that engage users and appealing branding that leaves a lasting impression. Our journey has led us to partner with startups and enterprises in more than 250 projects worldwide. They also provide expertise in brand naming, go-to-market strategies, and campaign development.

Research Software 65

Research Software Data Visualization User Testing Technical Review 65

The Product Guy

DECEMBER 15, 2019

In this role, Gaudio drives the strategy behind roadmap management, agile product development, and cross-functional communication. He co-founded a Machine Learning technology startup and served as CPO / VP of Product at intu plc (FTSE 100), Selligent Marketing Cloud, Epica.ai and Automata Robotics over the last decade. Drew Falkman.

Technical Advisors 148

Technical Advisors Analytic Tools Product Management Product Manager 148

Mind the Product

FEBRUARY 13, 2019

Even if your brand is cool. Video: Building a winning product strategy from the Kano model by Jared Spool. Lily enjoys working as a consultant product manager with early stage and growing startups and as a mentor to other product managers. Even if your brand is cool. Applying the Kano model. Applying the Kano model.

Product Research 165

Product Research Entertainment Customer Experience User Testing 165

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations.

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

Userpilot

MAY 8, 2023

Creating valuable content that educates customers, helps them discover new features, and keeps users engaged will pay dividends for your software company in the form of higher revenue or adoption rates. As important as customer education is, it can often still be overlooked or undermanaged by SaaS companies.

Analytic Tools 94

Analytic Tools Research Software Data Visualization Onboarding KPIs 94

UX Studio: Product Management

NOVEMBER 24, 2020

There are big players in every industry that have made their brands recognizable worldwide. We have successfully worked with over 250 clients across various industries, like fintech, fashion, healthcare, banking, traveling, education, digital solutions, just to mention a few. . Top product design companies. Wandr Studio.

Product Research 115

Product Research Research Software Software Review Technical Review 115

Mind the Product

MARCH 24, 2020

A couple of things we’re hearing people talk about a lot this week are how they’re adjusting to working in a different way, and how they are adjusting their strategies to deal with the current situation. Lily has spent 13 years in the tech industry working mainly with startups in the SaaS and mobile space. Suggest a guest.

Product Research 129

Product Research User Testing Testing Customer Experience 129

Mind the Product

JULY 14, 2020

Since this episode first aired, Nandini has stepped down from Sleeping Giants and has also launched Check My Ads , a brand safety consultancy. Brand reputation. Lily enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. Moral ethics. Quote of the Episode.

Feedback Software 102

Feedback Software Customer Experience Product Research Technical Review 102

The Product Coalition

FEBRUARY 27, 2021

It plays a particular role and helps the brand to make a powerful impression on a target audience. This company has strong design traditions and rich experience in creating products for small, medium and large businesses across various industries, from real estate, education and healthcare to finance and gear manufacturing.

Research Software 89

Research Software Analytic Tools UX User Testing 89

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. That’s why, if you want to build a brand that stands out from the crowd, you need to be open to experimentation.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

Mind the Product

JANUARY 30, 2019

His presentation, Product Thinking for Marketplace Startups , does an amazing job of documenting the differences between pipes and platforms, the three fundamental forces of marketplaces, and the specific challenges of catering to customers concerned with the well-being of their fur babies. Quote of the Episode. Quote of the Episode.

Product Research 81

Product Research B2C Technical Review Entertainment 81

Intercom, Inc.

APRIL 18, 2019

Prospective customers have to be educated. There isn’t a canon of resources that can provide you with a tried-and-true strategy to deploy. Over the past few years, Gainsight has grown its revenue more than 1,000% and increased its customer base with brands such as Adobe and Workday. Why do most startups fail?

Outbound 112

Outbound Customer Experience Education Airlines 112

UX Studio: Product Management

NOVEMBER 22, 2022

81% of the users think less of a brand if its website doesn’t make a good first impression? Creative Brand Design. They merge the mentality of a smaller, independent agency with a major agency’s strategy, creativity, and technology. Award-winning creative branding, web design, and web development agency based in London.

Research Software 78

Research Software Technical Review Data Visualization User Testing 78

Mind the Product

SEPTEMBER 24, 2019

Brand reputation. Lily enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. Lily has spent 13 years in the tech industry working mainly with startups in the SaaS and mobile space. Brand reputation. Listen if you’d like to learn more about.

Product Research 111

Product Research Customer Experience Entertainment Consulting 111

Innovatemap

NOVEMBER 8, 2021

The first thing we need to do is to stop advising startups that the only way to build a company is to bring product in house. 1 brand designer for every 5 marketers. Today, Innovatemap is one of the few ways a startup can access diverse senior product talent together. Engineering? The math doesn’t add up.

Weak Development Team 52

Weak Development Team Startups Branding Engineering 52

The Product Coalition

AUGUST 25, 2020

As brands realize the paramount importance of innovation and digital disruptions, the popularity of digital transformation services and IT consulting is increasing. Digital Transformation: That’s Relevant for Every Business Startups, small businesses, medium-sized ventures, and large corporations? Win-Pro Consultancy Min.

Research Software 83

Research Software Feedback Software Consulting Artificial Inteligence 83

Mind the Product

SEPTEMBER 24, 2019

Brand reputation. Lily enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. Lily has spent 13 years in the tech industry working mainly with startups in the SaaS and mobile space. Brand reputation. Listen if you’d like to learn more about.

Product Research 99

Product Research Customer Experience Entertainment Consulting 99

Userpilot

JANUARY 28, 2022

To get the most out of your win-back strategy you need to segment the inactive subscribers into different categories such as. Inactive subscribers who haven’t used your product for a given period: a reminder email can be used as part of your win-back strategy to remind customers of your product and its potential value to them.

Feedback Software 91

Feedback Software User Testing Customer Feedback Customer Experience 91

Gainsight

JULY 27, 2022

The days of building SaaS brands by optimizing for big up-front contracts are over. SaaS brands are now leaning into product-led growth (PLG), using the product to continuously engage customers and drive more efficient acquisition, retention and expansion. PLG isn’t just for low-touch acquisition strategies.

Feedback Software 59

Feedback Software User Testing Customer Experience User Friction 59

Mind the Product

AUGUST 20, 2019

Once you start thinking of users as “bad actors”, it makes you frame their intentions really negatively – and it makes you challenge the brand and design decisions you’re making to build for this [specific] case. Lily has spent 13 years in the tech industry working mainly with startups in the SaaS and mobile space.

Customer Experience 88

Customer Experience Product Research Entertainment User Testing 88

The Product Guy

SEPTEMBER 27, 2016

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Felix Sargent Product Manager, Bloomberg.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

Userpilot

MARCH 8, 2022

How product strategy uses a company's vision to fuel profitability. Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School. How to create a scalable product organization. Galina Ryzhenko , Head of Product at Mavenoid.

Technical Advisors 112

Technical Advisors Product Research Analytic Tools User Testing 112

Userpilot

JANUARY 11, 2024

For example, financial institutions like Mercury, which offers banking services to startups, need to know which company they will be serving. As part of your onboarding strategies, automation helps customers get information on demand, eliminating friction. Request the bare minimum data necessary for registration.

Onboarding KPIs 97

Onboarding KPIs Customer Experience Feedback Software User Testing 97

The Product Guy

OCTOBER 25, 2016

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Felix Sargent Product Manager, Bloomberg.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

Innovatemap

DECEMBER 19, 2022

Whether it’s education or affirmation, “LOVED” defines how product marketing shapes tech companies for the better. Christian called this book “required reading” for all startup founders who want to build PLG products. It’s a go-to site for our entire design team to explore brand trends, industry insights and fair critiques,” TJ said.

Books 52

Books Advertising Branding Customer Experience 52

UX Studio: Product Management

JULY 14, 2021

We hope this article will help you better understand what the leading companies in design thinking do and how to choose the most suitable design strategy firm to partner with. . As a design thinking consulting firm , we advise on product strategy, lead workshops, and offer customized training to equip your business with the best UX practices.

Consulting 86

Consulting Research Software Reporting Tools User Testing 86

The Product Coalition

MARCH 22, 2021

In the startup world, making software user-friendly and easy to use has become a real trend lately. Purrweb’s main goal as a UI/UX design agency is to help startups quickly, but without any loss of quality, create mobile apps, websites, or desktop apps. So, it’s no wonder that they provide a discount to the startups they believe in.

UX 96

UX Research Software Feedback Software User Testing 96

Intercom, Inc.

DECEMBER 19, 2018

Here at Inside Intercom, we did a lot of growing too – adding new editors in Dublin and San Francisco, saying farewell to others , and entirely redesigning this publication right here, creating a brand new platform for our range of content. Eoghan McCabe, CEO , and Matt Hodges, VP of Commercial Product Strategy. The best of the blog.

Analytic Tools 150

Analytic Tools Research Software User Testing Customer Experience 150

Intercom, Inc.

AUGUST 8, 2019

She now leads the customer experience team, overseeing the help center, localization, user education and the app directory. Content strategy is part of your brand. In early startup life, it’s great to have remote folks who are around the world for the follow-the-sun model. It’s part of the brand, right?

Customer Experience 168

Customer Experience User Testing Research Software Data Visualization 168

Userpilot

JUNE 7, 2022

By understanding the difference between a product-centric and a customer-centric approach, you can create a strategy that’s aligned with your SaaS growth goals. A customer-centric company puts the customers at the core of every strategy and focuses on creating solutions that satisfy its users’ needs.

User Testing 52

User Testing Customer Experience Feedback Software Customer Feedback 52