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5 Costly Branding Mistakes

UX Planet

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. For startups and product owners, the stakes are high, and the path is treacherous. How to avoid: Recognize the value: market research is an investment, not an expense.

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Top 5 Startup App Development Companies in 2021

The Product Coalition

Here we provide a brief overview of the best app developers for startups for 2021. From day one, most startups are concerned with the question “How to find the best technology partner.” To make things easier for you, we have compiled a list of the best app development companies with immense expertise in working with startups.

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Creating An Enterprise SaaS Marketing Strategy

Userpilot

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Enterprise SaaS marketing, however, is a different story entirely. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process.

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How to Compete With Tech Giants for Top Talent

TurnKey Labs

In 2023, securing top-tier talent poses a common hurdle for both small startups and corporate giants. Despite the apparent advantages of tech behemoths in terms of resources and brand recognition, smaller enterprises have ample opportunities to vie for elite candidates.

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How to Compete With Tech Giants for Top Talents

TurnKey Labs

In 2023, securing top-tier talent poses a common hurdle for both small startups and corporate giants. Despite the apparent advantages of tech behemoths in terms of resources and brand recognition, smaller enterprises have ample opportunities to vie for elite candidates.

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Importance of A Holistic Product Function in A Startup

The Product Coalition

The role of a Product Owner/Manager/Strategist is to help startups capture and transform customer insights into full product experiences that in turn increase customer satisfaction, loyalty, retention, and the business values. how to become the ?1 To do so, the activities of the PM include: a. Marketing Focus b. Win-Loss Analysis 2.

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How to Develop a Fintech App: Features, Trends, and Costs

The Product Coalition

Taking into account the expanding usage of technologies in the financial industry, there is no wonder people started wondering how to make a fintech app. Although this term causes a lot of discussions, it isn’t a brand-new notion. CB Insights states that 41 fintech startups that are backed by venture capital are worth $154.1