The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Apart from bringing TAM, SAM, SOM, also get the growth projection for 2–4 years and demonstrate the strategic roadmap while covering the marketing strategy.

Data Visualization 180

Data Visualization User Testing Research Software Marketing 180

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. GTM strategy.

Research Software 84

Research Software Strategy Customer Experience User Testing 84

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? Regardless of the outcomes, I realized that I loved building businesses; However, during that time, we didn’t know anything about Go-to-Market (GTM) strategies or how to apply them when one wants to launch a product or service.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. What is product positioning?

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

UX Planet

FEBRUARY 1, 2024

Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. This approach not only enhances the usability of the product but also aligns its development with the real-world requirements of its users, making it more likely to succeed in the market.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

Userpilot

DECEMBER 21, 2022

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools. Let’s get started.

Data Visualization 88

Data Visualization Analytic Tools Feedback Software Research Software 88

Userpilot

OCTOBER 15, 2023

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition.

Analytic Tools 99

Analytic Tools Feedback Software Data Visualization User Testing 99

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. While this obsession with product/market fit is warranted since it remains so elusive, it is necessary but ultimately not sufficient for building a significant and enduring business.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Gainsight

APRIL 15, 2022

They’ve built fantastic, profitable businesses and established well-known brands. In a world where SaaS and tech are transforming businesses with recurring revenue models and subscription-based products and services, even the most established enterprise players need to adapt. With Executives, Think Big.

Enterprise 97

Enterprise Customer Experience Feedback Software Data Visualization 97

Alchemer Mobile

FEBRUARY 17, 2021

When brands listen to and act on the voice of the customer (often referred to as simply “VoC”), it can completely revolutionize the way their business operates. Once companies collect that VoC data, they can use those insights to inform their mobile strategy, loyalty programs, marketing campaigns, product roadmap, and more.

Data Visualization 264

Data Visualization Customer Feedback Customer Experience User Testing 264

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. What is a macro goal in product marketing?

Product Marketing 91

Product Marketing Feedback Software User Testing Marketing 91

Userpilot

APRIL 17, 2024

Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Google Analytics 4 offers advanced tools for understanding cross-platform customer behavior, aiding product differentiation and tailored offerings in a competitive market.

Data Visualization 83

Data Visualization Analytic Tools Feedback Software Reporting Tools 83

The Product Coalition

FEBRUARY 15, 2024

A recent study by Gartner revealed that more than 80% of enterprises will have used Generative AI APIs or deployed Generative AI-enabled applications by 2026, highlighting its potential to transform various functions. Sustainable competitive advantage In today’s dynamic market, maintaining a competitive edge is crucial.

Generative AI 107

Generative AI Data Visualization Reporting Tools Research Software 107

Gainsight

JUNE 7, 2022

Enterprise organizations are leading many of these operational innovations. And that’s why we were excited to get enterprise CS leaders together to talk about new developments in CS and trends for the future. Add marketing, commerce, data integrations, analytics, and collaboration tools, and the burden becomes heavy.

Data Visualization 52

Data Visualization Enterprise Customer Feedback Analytic Tools 52

Gainsight

AUGUST 29, 2021

When you think of customer success and marketing, you may be thinking that those two areas of the business—and their related strategies—aren’t very related. But the reality is that the entire company can benefit from having a solid customer success strategy and a customer-centric mindset. Overall customer health.

User Testing 52

User Testing Customer Experience Research Software Marketing 52

Userpilot

AUGUST 16, 2022

Marketing experiments give you an insight into how well marketing strategies will perform before implementing them. In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Email marketing experiments.

Research Software 95

Research Software Feedback Software Analytic Tools Customer Experience 95

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 94

Feedback Software Analytic Tools B2B Embedded Analytics 94

Userpilot

FEBRUARY 21, 2023

There’re four phases for user adoption: 1) The AHA moment; 2) The activation stage; 3) Secondary onboarding; 4) Brand advocacy. Here are four steps for building a user adoption strategy: Do customer research and create user personas. The best product adoption tools in the market we know are Userpilot and Pendo.

Analytic Tools 80

Analytic Tools Feedback Software Research Software Data Visualization 80

Innovatemap

JANUARY 19, 2021

She wanted to find a way to utilize data to reveal hidden barriers, motivators and strategies healthcare companies could utilize to transform their companies. Innovatemap acted as a partner to Authenticx for a variety of product development and marketing work. The company is now serving enterprise clients in healthcare.

Branding 52

Branding Research Software Feedback Software Healthcare 52

Product Innovation Educators

MAY 8, 2023

Everything for us starts with strategy—both innovation strategy and corporate and total enterprise strategy. In the application, we shared our enterprise strategy and specifically the significant role innovation plays in that. We highlighted how we translate that strategy into the projects we pursue.

User Testing 110

User Testing Data Visualization Customer Experience Feedback Software 110

Intercom, Inc.

MARCH 11, 2021

Later is an Instagram marketing platform that allows users to be more strategic about how they plan, publish, and report on their social media content. As Farhan puts it: “Customers who trust their brands will spend more money, even if it’s more expensive than competitors. And I really loved bringing together all these aspects.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

Userpilot

MARCH 29, 2024

Are conversion funnel leaks sabotaging your product and marketing efforts while leaving money on the table? You’ll get actionable strategies and examples to help you deliver memorable product experiences , driving engagement and long-term retention. Poor product-market fit. Ineffective marketing/poor marketing strategy.

Data Visualization 96

Data Visualization User Testing Analytic Tools Feedback Software 96

Userpilot

NOVEMBER 24, 2023

TL;DR Customer acquisition attracts and converts new customers through marketing and sales efforts to expand the customer base and drive revenue growth. Customer retention is more of a long-term strategy compared to acquisition. Acquisition is mostly done through marketing efforts outside of the app. The market share is low.

Customer Experience 93

Customer Experience Customer Feedback User Testing Data Visualization 93

The Product Coalition

FEBRUARY 27, 2023

YML partnered with Champion to evolve the iconic brand for a new generation. Fueled by product insights and strategy, the work exceeded every key metric. Luckily for us, our client, Champion , the iconic retail brand, had analytics that were incredibly strong. When we jump into analytics, we have a few goals.

Data Visualization 127

Data Visualization Customer Feedback Customer Experience Analytic Tools 127

Pragmatic Marketing

JULY 2, 2019

Event marketing is a cornerstone for any business or enterprise that hosts events, regardless of size. Successful corporate event planning offers many potential benefits, including: Increasing brand awareness. Building brand affinity. Brand credibility and thought leadership. Increasing leads. Increasing ROI.

Events 70

Events Marketing Customer Experience User Testing 70

Pragmatic Marketing

JULY 2, 2019

Event marketing is a cornerstone for any business or enterprise that hosts events, regardless of size. Successful corporate event planning offers many potential benefits, including: Increasing brand awareness. Building brand affinity. Brand credibility and thought leadership. Increasing leads. Increasing ROI.

Events 70

Events Marketing Customer Experience User Testing 70

Alchemer Mobile

MAY 7, 2020

Apptimize, An Airship Company, helps brands rapidly iterate to make amazing user experiences across all their digital channels through A/B Testing and Feature Release Management with a mobile-first lens. mParticle is the customer data platform for brands leading the CX revolution. Core mobile in-app feedback tools & solutions.

Feedback Software 147

Feedback Software Analytic Tools Reporting Tools Data Visualization 147

The Product Guy

MARCH 16, 2018

Product management requires product strategy. These are all key questions addressed as part of product strategy. To my surprise, the key need across my multiple products was to identify and drive the product strategy. Guest Post by: Marissa Fong (Mentee, Session 5, The Product Mentor) [Paired with Mentor, Bill Gourlay].

Product Strategy 98

Product Strategy Strategy Reporting Tools Feedback Software 98

Modus Create

APRIL 29, 2024

. “Through our partnership with Atlassian, Modus Create remains dedicated to empowering organizations with the tools and strategies needed to stay competitive and bring new products to market in today’s rapidly evolving landscape,” said Chris Nicosia, Vice President of Partnerships at Modus Create. Learn more at moduscreate.com.

Customer Experience 69

Customer Experience Consulting Management Management 69

Userpilot

FEBRUARY 21, 2023

There’re four phases for user adoption: 1) The AHA moment; 2) The activation stage; 3) Secondary onboarding; 4) Brand advocacy. Here are four steps for building a user adoption strategy: Do customer research and create user personas. The best product adoption tools in the market we know are Userpilot and Pendo.

Analytic Tools 66

Analytic Tools Feedback Software Research Software Data Visualization 66

Alchemer Mobile

JANUARY 30, 2020

In order to make the decision, enterprise teams typically answer three primary questions during their buying journey: Why should we change? Brands who cling to traditional VoC initiatives (like NPS) without expanding have become stuck. Measuring emotion allows brands to understand what’s directly influencing their customers’ behavior.

Reporting Tools 173

Reporting Tools Technology Data Visualization Customer Experience 173

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Signup to be a Mentor Today!

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

Userpilot

OCTOBER 10, 2022

In this article, we’ll cover the key metrics you need to develop an informed feature adoption strategy and discuss how you can improve them. In addition to making repeat purchases, customers who are satisfied with the brand are more likely to become loyal brand advocates. We’ve got you covered! Feature adoption rate.

Onboarding KPIs 80

Onboarding KPIs Feedback Software Analytic Tools Research Software 80

Product Innovation Educators

APRIL 15, 2024

After I left Amazon, one of my key clients was the Gates Foundation, and Greg Widmyer told me, “You do a really nice job taking the little strategies, inserts, and mechanisms from Amazon and delicately implementing them and influencing our work. They’re now the market leader. I think you ought to write a book about it.”

User Testing 114

User Testing Product Management Product Manager Product Research 114

The Product Coalition

AUGUST 23, 2023

To grow our customer base and market share? This smartphone is produced by a Dutch social enterprise of the same name, with a clear and compelling mission: to develop a phone that doesn’t harm people or the environment. 74% of consumers expect brands to take a stand on important issues. How should I respond? To generate profit?

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Weak Development Team Customer Experience Technical Review Customer Feedback 130