Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding

The Product Coalition

MAY 23, 2022

It’s all about the experiences in the metaverse, which is why some famous brands have started collaborating with metaverse platforms like Roblox and Decentraland to provide immense engaging and interactive platforms. Experts predict that the creator economy will become a multibillion-dollar industry thanks to the metaverse.

Customer Experience

Alchemer Mobile

JUNE 16, 2020

If there’s one industry that was impacted the most by COVID-19, it might be the travel industry. One of the primary locations that travel brands interact with customers is through their mobile apps. If you’re a product manager or mobile marketer for a travel brand, put yourself in your customer’s shoes.

Travel

Intercom, Inc.

OCTOBER 13, 2020

Support teams get a lot of repeated inbound questions, which get tedious to answer. Automating the resolution of those questions helps companies to scale their support – operating online might mean you can sell to anyone in the world, but you better be able to support all those people if you want to retain your brand.

Artificial Inteligence

Intercom, Inc.

OCTOBER 16, 2019

The SaaS industry is constantly evolving, and for many companies in the space, that means having to evolve their business model. At this level, your customer acquisition strategy needs to primarily be an organic one, based on inbound marketing, such as creating quality content that educates the market and attracts prospects to your site.

Strategy

Intercom, Inc.

MARCH 28, 2022

To answer it, we believe that there are three recurring trends that are shaping the future of business: First, businesses across all industries are facing pressure to become digital businesses. 90% of Americans say that customer service is important to their choice of – and ongoing loyalty to – a brand”. Read more ?.

Reporting Tools

Intercom, Inc.

AUGUST 25, 2021

The deluxe hardback copy of Intercom on Starting Up epitomized the approach – a beautiful item in its own right that became a coveted collectible among fans and influenced the industry. Bringing our brand on the road. A company is more than the product it makes or the people who work there, it’s also the brand that people connect with.

Customer Experience

freshtrax

SEPTEMBER 24, 2019

Adjust , the industry leader in mobile measurement, fraud prevention and cybersecurity, provides high-quality analytics and security solutions for mobile marketers worldwide. Education is a key tenet to Adjust, and as thought leaders in the industry, we produce a lot of research and resources for marketers in Japanese.

Analytic Tools

Userpilot

MAY 19, 2021

Do you want to: raise brand awareness? educate your prospects on key challenges in your industry? Before we dive into some of our favorite channels out there in 2021, you should first take a look at choosing between inbound or outbound. SaaS Inbound Marketing. inform about industry news. Social Media.

Research Software

Intercom, Inc.

FEBRUARY 10, 2022

But with the onset of the COVID-19 pandemic that disrupted entire industries, forced many of us into working remotely, and brought about unprecedented digital transformation, the last two years have been particularly demanding. Customer support has never been a walk in the park. Last month, we published the second edition. Apparently not.

Reporting Tools

Intercom, Inc.

MAY 13, 2022

You could argue that what constitutes a good customer service experience can vary by customer and industry, but there’s no denying that people’s expectations are higher than ever. . Long gone are the days when a customer waits patiently for a solution when there are other brands out there who can seemingly provide a better experience. .

Data Visualization

Userpilot

JULY 23, 2023

You should consider the industry, company size, duration, and budget while structuring your marketing teams. The inbound marketing team for attracting and engaging potential customers through guides , webinars, and events. Graphic designer to create visually appealing designs for brand identity and marketing collateral.

B2B

Intercom, Inc.

OCTOBER 13, 2022

Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. We’re excited to share five brand-new product announcements with you today. We’ve just wrapped up another edition of New at Intercom to share our fall 2022 product launch with everyone.

Feedback Software

Intercom, Inc.

APRIL 4, 2019

This is episode four of Scale , a brand new podcast series on moving from startup to scale up. Reps will be in inbound, lead-taking mode for two hour blocks throughout the day and they’ll take them through qualification all the way through to close. That’s because as an industry we are obsessed with acquisition.

Weak Development Team

Userpilot

FEBRUARY 25, 2021

Outbound vs. Inbound. Inbound and Outbound Success Stories. Across industries, the average ROI after three years of content marketing efforts is around $2 million. Today, our hub is filled with various campaigns across different industries. SaaS Marketing Playbook Table of Contents. Content Marketing. Product-led growth.

Research Software

Userpilot

JULY 29, 2024

Carrying out a competitive analysis can give your product an edge that may disrupt your industry and impact your bottom line. Microsoft Teams leverages Microsoft's brand. Monday targets various industries, offering customizable dashboards and visual project boards with tiered pricing. Zoom uses viral growth.

Data Visualization

Userpilot

AUGUST 30, 2024

Every business has its unique journey, but comparing yourself with other established brands in the industry helps understand if you are moving in the right direction. This will help you identify other brands that potential customers might pick over yours. You can start of by typing a relevant keyword to your brand into Google.

Analytic Tools

Userpilot

DECEMBER 19, 2022

B2B marketing expenses can vary wildly depending on whether you’re building a brand on social media, investing in content, or targeting enterprise customers with account-based marketing. Find your brand positioning. Brand identity is the first detail that you need to nail down. Narrow down your target audience.

B2B

Intercom, Inc.

DECEMBER 14, 2022

2022 has been a year for the books, with major changes and uncertainty across every industry. . Make the Messenger your own by customizing to suit your brand so it feels like an extension of your product, matching fonts, colors, layout, and more. We’ve also added full size or compact options to better fit into your product.

Data Visualization

ProductPlan

MARCH 17, 2020

Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket. Common inbound effort activities include: Setting the vision. How do you know if you are spending enough time on strategy? Product planning. Product planning. Product strategy. Product launch.

Outbound

Userpilot

MAY 3, 2022

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers. Longer sales cycles.

Enterprise

Userpilot

JULY 29, 2024

We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth. Userpilot hosts industry-relevant webinars to raise brand awareness. Search no further!

Research Software

Userpilot

SEPTEMBER 16, 2024

Conduct market research using surveys, behavioral data, interviews, and industry analysis to identify new growth opportunities. It can be a great strategy when you can leverage your brand loyalty to upsell new products to an existing market. Let’s review the essential steps to build an effective market development growth strategy.

Research Software

Userpilot

NOVEMBER 2, 2023

Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. They allow companies to reach broad audiences and increase brand awareness. First, MLG helps increase your brand awareness and visibility in the market.

Feedback Software

Intercom, Inc.

DECEMBER 28, 2022

We’ve made it to the end of 2022 – 12 months in which everything changed for the tech industry. Check out this year’s Customer Support Trends Report to see the top five trends transforming the customer service industry and how to capitalize on them. Niamh O’Connor , Brand Editor. Well that was quite the year.

Reporting Tools

Userpilot

MAY 5, 2022

There are several ways to classify or choose your target audience for a micromarketing campaign: location, industry, existing relationships, customer-needs based, and churned/ inactive customers. Industry-based: targeting businesses in a particular industry only. Segment all users based on needs and user journey stages.

Research Software

Userpilot

NOVEMBER 17, 2021

In barely a decade, the company has become an industry heavyweight with: 240+ members. In the same year of its launch, Saravana closed on 5 inbound enterprise customers for BizTalk360. With this recognition came lots of access to the Microsoft ecosystem, plus personal recommendations within the enterprise cloud industry.

Customer Experience

Userpilot

MARCH 8, 2022

Her coaching experience spans a variety of industries and companies of all sizes, from early-stage start-ups to global corporations. She specializes in product marketing, inbound – lead generation through content, videos, influencer marketing & brand marketing.

Technical Advisors

Intercom, Inc.

MAY 10, 2018

Andrew’s been an angel investor and advisor for a slew of name-brand startups; however, he’s most widely known for his invaluable essays on growth. It’s very low, and anyone who has worked in the industry long enough has seen this happen with email, SMS and all sorts of things for a bunch of reasons.

User Testing

Userpilot

JULY 2, 2022

SaaS reverse trial is relatively a new concept, although some famous brands have been implementing it for a while. The industry average for trial conversions is 25% but aim for a higher conversion rate, especially if you’ve been in the market for a while. Although the concept is new, this business model is not entirely brand-new.

Analytic Tools

Userpilot

AUGUST 29, 2022

What is engineering as marketing and how can it help you drive product growth and boost your authority in your industry? Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. It helps you stand apart from competitors, boosting your brand awareness.

Research Software

Intercom, Inc.

SEPTEMBER 21, 2022

“With a messenger, you can gather crucial qualifying information to build rich customer profiles, target different content to different types of customers, and customize the messenger to suit your brand”. This is because they’re vastly superior for both customers and companies.

Research Software

Mixpanel

JANUARY 12, 2023

It’s a scientific study in human psychology and empathy, the science of knowing what words will help people understand and connect with your brand and product. Oftentimes, apps are The Stripe of X, or the Paypal of X; they’re an analogous tool in a new industry. Parse customer-created copy for repeated phrases.

Data Visualization

Userpilot

NOVEMBER 8, 2022

Leading industry online publications talk about marketing OKRs in general, looking at the acquisition stage of the journey only. Win rate OKRs measure sales performance by showing how many deals were closed compared to the number of inbound leads or conversations. Build brand awareness. Increase sales performance and win rates.

Onboarding KPIs

Intercom, Inc.

FEBRUARY 28, 2019

We’re also good at inbound marketing, it turns out, so that has been pivotal to our success. Generally in our industry, it started pro-enterprise. They’re created by inbound demand. When we first created freemium, we spent a lot of time trying to replicate that inbound playbook for freemium and working with influencers.

Onboarding KPIs

Intercom, Inc.

NOVEMBER 7, 2019

At first when you have no brand, just a working product and only a handful of customers, you really have to find any opportunity to get your name out there. But we also use new tools such as Intercom to gather intent from inbound leads, or to gather intent from outbound companies that come back to the website. Nico: Correct.

Feedback Software

Userpilot

JULY 9, 2024

Hubspot : Best for comprehensive inbound marketing, sales, and customer service solutions. Qualtrics : Best for analyzing customer, employee, product, and brand experiences. It’s a comprehensive platform that caters to businesses of all sizes and industries, from small startups to large enterprises.

Analytic Tools