Intercom, Inc.

OCTOBER 13, 2022

We’ve just wrapped up another edition of New at Intercom to share our fall 2022 product launch with everyone. Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. And if you ask us, the answer to these challenges is in-product communication.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

Product Innovation Educators

APRIL 3, 2023

Summary of some concepts discussed for product managers [5:53] What is the definition or purpose of marketing? It’s about using data to uncover insights and the best place, time, and way to speak to a consumer on behalf of a brand. Then deliver that in an effective way and measure the success of that against brand goals.

Data Visualization 100

Data Visualization Marketing Advertising Analytic Tools 100

The Product Coalition

JUNE 9, 2023

Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). Each level requires a different marketing strategy. Become their trusted advisor, and the rest will follow. So who is right?

Education 109

Education Marketing Weak Development Team User Testing 109

Userpilot

APRIL 25, 2024

TL;DR Market research is a systematic and objective process crucial for understanding target markets, refining business strategies, and informing decisions, which includes collecting, analyzing, and interpreting data on customers, competitors, and the industry. Gone are the days when just intuition or subjective judgment was enough.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Pragmatic Marketing

DECEMBER 20, 2019

"In our job descriptions, we explicitly state: 'You possess the desire and capacity to garner a deep product knowledge while understanding the need to zoom out and tell concrete, compelling, benefit-focused stories about our platform and solutions. No matter how big you grow, keep in mind basic product marketing principles.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

"In our job descriptions, we explicitly state: 'You possess the desire and capacity to garner a deep product knowledge while understanding the need to zoom out and tell concrete, compelling, benefit-focused stories about our platform and solutions. No matter how big you grow, keep in mind basic product marketing principles.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

The Product Coalition

JANUARY 4, 2021

Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). at the product level, the solution level, or the problem level (that is, you are tackling a problem almost no-one else does).

Education 141

Education Marketing Weak Development Team Advertising 141

Pragmatic Marketing

MAY 23, 2017

When someone calls the product manager CEO of the product, what does that mean? The product manager as CEO of the product sounds powerful and strategic. It brings to mind strong leadership skills, influence and accountability, all key traits of successful product managers. Product-Only Focus.

Product Research 70

Product Research Product Management Product Manager Research Software 70

Product Bookshelf

JANUARY 1, 2021

Product-Led Growth: How to build a product that sells itself by Wes Bush. Product management takeaways : As a product leader, you should understand your selling method and explore the options for product-led growth to gain scalability, focus, and customer acquisition cost benefits.

Onboarding KPIs 62

Onboarding KPIs Customer Experience User Testing Software Review 62

Mixpanel

JANUARY 12, 2023

It’s a scientific study in human psychology and empathy, the science of knowing what words will help people understand and connect with your brand and product. You wouldn’t build a product without doing customer research and validating your idea. Merge research-backed copy with company strategy.

Data Visualization 115

Data Visualization User Testing Research Software Product Research 115

ProductPlan

SEPTEMBER 28, 2022

Product-led growth is a business strategy in which a company uses its product as the primary tool to gain customers. Companies using a product-led growth strategy expect their product will sell itself. These companies make it easy for potential customers to try their products.

Reporting Tools 59

Reporting Tools Customer Experience Feedback Software User Testing 59

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 101

Branding Analytic Tools Feedback Software User Testing 101

I Wonder The Value

JANUARY 4, 2017

Others may say lead-generation or branding. Purpose Example Branding, growth hack, inbound marketing, account base marketing, mass marketing, B2B marketing, product marketing, and etc. It often covers both marketing goal management and channel execution. What is marketing? Those are correct. But it’s not enough.

Marketing 40

Marketing Inbound Advertising B2B 40

Amplitude

JULY 17, 2019

The podcasts featured in this list cover a range of analytics topics including behavioral analytics , SaaS business strategies, campaign performance analytics, and data visualization techniques. Inbound Insights from Marketing Professionals: Traffic and Leads Podcast. Best Big Data Podcast To Help You Visualize Your Data: Data Stories.

Data Visualization 94

Data Visualization Analytic Tools Artificial Inteligence Customer Experience 94

Userpilot

FEBRUARY 4, 2022

Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Brian Balfour

OCTOBER 12, 2016

It is such a popular question that it was asked on Inbound. Keep One Foot in the Known My first job out of college was as a Product Manager at ZoomInfo. You Build a Personal Brand. It is no secret that companies with strong brands hold a number of powerful advantages in their market. Generalist or Specialist?

Marketing 94

Marketing Data Visualization Customer Experience User Testing 94

Mind the Product

NOVEMBER 10, 2017

By analyzing the behavioral differences between these cohorts, product managers can spot patterns at multiple points in the customer lifecycle. These patterns help guide product decisions to suit user needs more effectively and improve the user experience. Paying customers in May. Players acquired via social media ads.

Analytic Tools 191

Analytic Tools Research Software Feedback Software User Testing 191

Userpilot

NOVEMBER 8, 2022

How do you make sure your product marketing team is actually working toward success? By using product marketing OKRs to guide strategy and track progress. But when it comes to products, you can’t ignore the rest of the funnel. Meanwhile, OKRs are closer to a strategy, having an objective and trackable key results.

Onboarding KPIs 104

Onboarding KPIs Product Marketing Marketing Data Visualization 104

Userpilot

AUGUST 14, 2023

While first-party data is usually collected automatically by your platform or initiated by your brand through surveys, zero-party data comes from the user’s initiative. This type of data is openly sold, so anyone can have access to it and follow similar strategies. Identify the best customer success strategy for each segment.

Data Visualization 97

Data Visualization Analytic Tools Feedback Software Customer Feedback 97

StubHub

MAY 8, 2019

At StubHub, we just unveiled our brand-new Developer Program. The quality of response of our API support team was impacted due to the high volume of inbound support calls from partners. a strategy that typically aims to solve big problems and test new ideas in just one week. Manager of Supply Business Operations.

Reporting Tools 8

Reporting Tools Analytic Tools Feedback Software Data Visualization 8

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. You guys just did inbound like in the last couple of weeks. This was a big role!

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. You guys just did inbound like in the last couple of weeks. This was a big role!

Product launches 70

Product launches Research Software User Testing Product Research 70

Intercom, Inc.

OCTOBER 29, 2020

In this very special episode of Inside Intercom, I sat down with Des, our co-founder and Chief Strategy Officer, for a wide-ranging conversation about our respective journeys so far, our thoughts on Intercom through the years, and what the future holds. I love building products, building teams, building companies. Short on time?

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Userpilot

JULY 20, 2023

How can you benefit from AI productivity tools? Product managers have been using marketing automation platforms like HubSpot and Marketo to automate repetitive tasks for years. Userpilot pricing starts at $249/month for products that have 2,500 monthly active users (MAUs).

Analytic Tools 95

Analytic Tools Feedback Software Data Visualization Reporting Tools 95

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. Intercom’s own Des Traynor, Paul Adams and Emmet Connolly on aligning product and sales.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Mixpanel

FEBRUARY 23, 2021

. “I’ve made this mistake myself, focusing on the product and the need you perceive rather than what the market needs… Too many startups fail at this by attempting to run fast to achieve the “perfect” product rather than the “right” product,” admitted Israel-based startup advisor and former Sr.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Business of Software Conference

NOVEMBER 19, 2019

All of their data would run through our technology because at the other end of that there are brands and businesses that really wanted to understand what was happening on social media; what was happening around their brand, their industry, their market. We also drove a huge amount of inbound. This is a B2B product.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8

Intercom, Inc.

MARCH 29, 2022

Over the course of the event, we explored our vision and beliefs for the future of customer engagement and communications, and heard from Intercom leaders like CEO Karen Peacock, Co-founder and Chief Strategy Officer Des Traynor, and Chief Product Officer Paul Adams, as well as some of our amazing customers. Enjoy this time.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118