UX Planet
MAY 29, 2024
Examples from IKEA and Netflix on how IA improves user experience and serves as a business strategy. Brand positioning: it reinforces its positioning as a a brand that helps customers achieve their desired aesthetic and functionality in every area of their room. How information architecture define your brand positioning?
Userpilot
MARCH 29, 2024
What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.
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Product Management University
OCTOBER 10, 2023
Going all the way back to my practitioner days, it was apparent then that as product management goes, so goes the rest of the organization. That brings us to the topic of a single market strategy versus strategies for each product and which approach has more strategic benefit to your organization. Here’s the $1 million question.
Roman Pichler
SEPTEMBER 13, 2022
An effective product strategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. But what exactly is a product strategy? Figure 1: My Product Strategy Model. Four Artefacts.
Userpilot
APRIL 10, 2024
Through customer retention management. This article will walk you through what customer retention management is and provide you with some top customer retention tactics and strategies. TL;DR Customer retention management focuses on understanding customer needs to keep them loyal and retained.
The Product Coalition
MARCH 29, 2022
You should put some effort and resources into your social media branding. According to most business and consumer marketers who know the statistics, social media is crucial to building a brand. More than 80% of consumers are likely to evaluate brands they follow on social media for solutions. What is Branding?
Product Management University
AUGUST 24, 2020
Strong brand identity builds trust and motivates people to buy your products and services. In B2B organizations the same concepts apply to product management and product marketing teams for the same reasons. Why Internal Brand Identity Is Important. Product managers and product marketing managers get paid to…….it
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