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Developing and nurturing a strong personal brand is critical, not only for advancing your career but also for building influence within your company and the broader product community. Why Your PM Brand Matters Your personal brand as a product manager is essentially how others perceive your skills, expertise, and leadership.
In the first part of this series, we explored the importance of personal branding for product managers and discussed practical strategies to build and strengthen your PM brand. However, the journey to developing a robust personal brand is not without its challenges. Common Challenges & Controversies 1.
72% of shoppers would stay loyal to brands they loved even if it meant paying more. But if you’re not measuring how your brand is performing, how can you build—or protect—that loyalty? That’s where brand health tracking comes in. What is brand health tracking? Think of it as your brand’s pulse check.
The rapid shift to digital-first lifestyles has disrupted traditional financial services, forcing companies to rethink their approach to branding. Todays customers expect financial brands to deliver deeply personalized, seamless digital experiences at every touchpoint, consistently reinforcing what they stand for.
Speaker: Bhavana Angadi, Senior Product Manager at Hopscotch (Demand & Growth) | Former Product Manager at Bigbasket
According to Microsoft's Global State of Customer Service 2019 report, “90% of respondents indicated that customer service is important to their choice of and loyalty to a brand.” Being able to gracefully answer your customer in a timely and supportive way will bring more positive reviews, new customers, and increase retention and growth.
Our guest is Francesca Cortesi, CPO and consultant for some of Europe’s multi-billion dollar brands and fastest growing businesses. She positioned herself at the intersection of different functions, collecting input from business stakeholders to define problems, then transmitting requirements to development teams to create solutions.
Tweet This When you consider employee experience to be a product and People Ops to be the product team, this impacts how you frame other teams like recruiting and employer branding. While theyre still testing this process, so far the feedback has been very positive.
You see, a positive user-centred designercan; Increase engagement, Build loyalty, and,yes, Contribute positively torevenue I just feel that the moment we link UX to financial metrics, the conversation about the value of UX goes out thewindow. However, companies persist in asking, What is the ROI of UX? Enjoyed this?
Finally, personalization has reached a new level, with AI helping brands deliver more customized content and anticipate user needs in real time. Enhancing personalization Well, AI-powered tools are actively unlocking new levels of personalization in UX, helping brands connect more deeply with users.
Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.
Surveys provide a range of insights, from quick feedback after a purchase to in-depth assessments of brand loyalty. They are also inclined to recommend the brand to others. This reinforces a positive experience and encourages future participation in surveys. Customer satisfaction surveys are more powerful than you might think.
Product Strategy Discovery As its name suggests, product strategy discovery is about finding an effective product strategybe it for a brand-new product or an existing one whose current strategy is no longer valid. The business goals, finally, state the positive impact the product should achieve for the business.
We somehow landed on matcha, and he told me about a video hed recently seen saying, “You know, some Chinese matcha brands are deliberately misleading consumers into thinking they’re buying Japanese products.” A significant number of matcha products featuring Japanese-style branding are actually produced in China.
Take a moment to observe any industry or segment and identify a few brands or products you’re familiar with. Is there a particular brand that stands out in delivering a superior experience? Branding: By understanding your target audience and the factors they value, you can refine your branding to resonate more deeply with them.
The companies leading in sustainability arent just meeting ESG goals; theyre cutting operational costs, improving brand trust, and increasing customer loyalty. Teams that continuously refine positioning and functionality ensure their products stay valuable instead of falling behind competitors. Impact-driven sustainability wins.
This connection is especially eye-opening in the realm of digital banking and Fintech product interfaces, where introducing elements of empathy and positive reinforcement can seem counterintuitive. In digital banking, small positive experienceslike celebrating a $5 savingscan have a surprisingly big impact.
For decades, banks competed through branch locations, branding and fee structures. The apps design, tone and overall feel should work in harmonytelling a clear, authentic story that reflects the brand and resonates with users values. Brand Authenticity Wins People can spot inauthenticity online from miles away.
According to a Deloitte report , positive customer experiences can lead to a 140% increase in spending compared to negative ones. You can do this by calculating the percentage of positive responses (satisfied and very satisfied) you received. Enhances your brand reputation As of this year, over 70% of people in the US use social media.
When it comes to differentiating in a crowded market, several key themes emerged: Prioritize Clear Positioning : Ryane Brohm from Clari emphasized, “Great messaging stems from clear positioning.” This could stem from user experience, brand identity or the unique perspective you offer.
Referral programs Referral programs are most effective when targeting loyal customers who already have a positive experience with your brand. For quizzes specific to a brand, users can win rewards by answering three questions correctly. Zenni’s “Give $5, Get $5” program is a great example. Source: CRED.
When you embrace a full-stack security approach, you minimize vulnerabilities and position your organization as a leader in secure AI adoption. Benefits of mitigating AI security and compliance risks Taking a proactive stance on AI security and compliance positions your organization as a leader rather than a follower.
Improved Financial Performance and Brand Engagement Companies with mature platform strategies tend to experience better financial outcomes, with higher returns to shareholders and operating margins. Moreover, platform strategies have been linked to increased brand awareness and customer engagement.
The routine nature of digital banking, including boring interface design, complex language, confusing navigation, hidden fees and formal attitude, can feel tedious and uninspiring, further reducing the desire for meaningful interactions with financial brands. Wheres the brand identity?
How do I craft positioning that actually converts? High-quality, consistent marketing builds brand trust that makes everything else easier. What you will learn: Why do most marketing playbooks often fail, and what’s a better way? Which marketing lever should I pull first? What pricing experiments actually move revenue?
Imagine it as a journey your potential customers embark on, starting from the moment they become aware of your brand to the final step of making a purchase. At the awareness stage, the goal is to capture attention and introduce users to your brand. So, what exactly is a conversion funnel ?
Just as the standardisation of brands through corporate brand guidelines once signalled the end of exploration in advertising agencies, the standardisation of user interfaces through unified patterns and design systems now marks a similar trend in digital product design. After all, people like order.
This means using the welcome survey discussed above to learn what users expect from your brand. Gamification involves integrating game mechanics like challenges, rewards, and feedback to boost enthusiasm for your brand. A deep sense of loyalty to your brand ! …and tailored in-app tutorials to introduce core features.
The paradox of speed: why “building nothing first” can get you to product-market fit faster Where to find Jake Knapp: • X: [link] • LinkedIn: [link] • Website: [link] Where to find John Zeratsky: • X: [link] • LinkedIn: [link] • Website: [link] In this episode, we cover: ( 00:00 ) Introduction to Jake (..)
The good news is the brand of your product is likely to be strong (or at least pervasive) in the market at this stage. Two types of investments should be clearly prioritised in this stage are: Profitability improvements: This may be on the cost or revenue side e.g., devops improvements for costs or pricing experiments for revenue.
I’ve been in this position multiple times as a founder but also as a UX expert and it can be a tricky beast to handle. The brand & tone of voice? At times it can feel like you’re being pulled in every direction, split focus is a real problem for product clarity. The product experience? The functionality?
It sparked itself due to repeated occurrences of utilizing some applications that produced substantial frustration on my part, and that propelled this reflection on what it means to respect your users, cultivate a positive customer experience, and why some brands don’t care in the least about digital commitment levels with their users.
Key Design Considerations: Personal Branding: Clients hire people, not just work. Moderation & Safety: Effective community guidelines and reporting tools ensure a positive environment. Portfolio or PersonalWebsites Purpose: A portfolio or personal website showcases an individuals work, skills, and personality.
Moreover, it significantly impacts several keyareas: Building Customer Loyalty: When users find joy in interacting with your app or website, they form an emotional bond with your brand. Conversely, positive experiences encourage repeat visits and foster lasting relationships. Chances are, you uninstalled it shortly after.
Social listening tools : Software for monitoring online conversations, brand mentions, and trends. Sentiment analysis tools : Software that analyzes customer feedback, reviews, and social media mentions to determine public sentiment (positive, negative, or neutral). Best for : Monitoring brand mentions across the web and social media.
KimGoodwin Recruitment strategies Lets weigh up the 2 varying approaches to recruitment: Do It Yourself (DIY) or In-house recruitment Quite often you may be in a position to access a vast pool of potential interview participants, for example an existing customer base.
One of the most important is how your product will be positioned and for who. Even the much maligned Blockbuster and Video Ezy brands still exist as a handful of franchised kiosks. This has driven all of your product development and will impact how you launch and whos feedback you listen to in introduction. societal change).
Ability to customize each interactive guide to fit your brand and style. star rating on G2, proof that most users feel positive about the product. Note that there’s also a free plan, which supports very basic analytics, Pendo-branded in-app guides, and NPS surveys for up to 500 MAUs. star rating on G2. – Conrad L.
Flexible Chart Legend Positioning: Move and align legends for better dashboard design. These game-changing features make it easier than ever to deliver intuitive, on-brand analytics inside your applications. Build on-brand, scalable analytics today. Smarter Numeric Axis Labeling: Reduce label clutter and improve readability.
This knowledge area covers: Developing and implementing product strategies Aligning product roadmaps with business objectives Identifying and prioritizing market opportunities Competitive analysis and positioning By mastering strategic thinking, product managers can ensure that their efforts contribute to the overall success of their organization.
Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. Each phase of the AARRR funnel presents unique challenges that require distinct research approaches to generate actionable insights.
It sets the tone for your brand and keeps visitors engaged. Theyre more likely to trust your brand, make a purchase, and even recommend you to others. Its this positive cycle that turns casual browsers into brand advocates, which is the ultimate goal for any eCommerce business. Remember, first impressions matter!
They are a great fit for the positions above and for your company, especially when the position is a data-related one Spencer Koo Spencer Koo. Last 3 professional positions Senior Product Manager Vivun (20222024): Transformed a suite of disparate products into a unified platform, enabling a 25% increase in multi-product contracts.
I share insights, offer mentorship, and guide job seekers in building compelling portfolios, preparing for interviews, and positioning themselves for growth opportunities. Slowly, these experiences helped shape my personal brand, making me more visible in the industry and opening up further opportunities for collaboration.
This level of personalization will not only enhance customer satisfaction but also solidify bonds between customers and brands, paving the way for a more engaged and successful customer journey. This integration not only streamlines the experience but also enhances customer confidence as they engage with your brand.
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