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In fact, 52% of users have abandoned a mobile app due to poor localization , and over 60% of B2B buyers say theyll choose a localized product over a more expensive one in a foreign language. Questions to ask: Who owns app localization internally: product, marketing, ops? Slack is an interesting example of testing and optimization.
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Ive also included the key metrics I track and recommend for every product team. Data is not fulfilling its value if it is not making an impact on your product. Create contextual feedbacksurveys in Userpilot. Our study shows that a 20-30% feature adoption rate is a solid target for SaaS products.
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