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Product Professional, What to do?

The Product Guy

Product development roles and “product” as a discipline are rapidly evolving within technology companies. At startups or growth stage companies, a “Product Manager” is responsible for identifying what needs to be built and then executing on building the product. Product Management at scale has also evolved but at a slower pace.

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Connect and conquer ? build your brand by staging events

Intercom, Inc.

Product positioning, knowledge and brand awareness are your first ports of call in the early days. A bad version of this opportunity is spending half of your annual marketing budget on sponsoring a conference closing party. Any company’s first events team member will need to be a curator, then a promoter and lastly a producer.

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Succeeding with Product Delivery and Scrum: 10 Tips for Product People

Roman Pichler

Listen to the audio version of this article: [link] 1 Complement Scrum with a Product Discovery and Strategy Process Scrum is a simple framework that helps teams develop successful products. Continue the discovery and strategy work while the product is being developed. But don’t stop there.

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Product Judgment: How some people can repeatedly create product success

Intercom, Inc.

I hope this post allows people and teams to safely talk about Product Judgment. If you ever had to face a Manager, Director or Exec as they make bad product decisions and you’re struggling to persuade them otherwise, this post will help you. It takes years to build, and therefore ranges from very weak to very strong.

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5 User Pitfalls to Avoid

The Product Guy

A software product could overemphasize a feature that its own team just wanted to build. According to Jeff Gothelf , Lean Startup emphasizes making assumptions about your target market, testing them with rapid prototypes, and iterating based on customer feedback. Three tactics help your team navigate these situations.

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Close.com’s Steli Efti on balancing competition and collaboration in sales

Intercom, Inc.

This is the recipe for a mediocre sales team. Like a sports franchise, a top team should be both collaborative and competitive. It’s a timely conversation for us, coming hot on the heels of the release of our book Intercom on Sales last month and Steli’s own book The 2020 Startup Sales Playbook this week. to Close.com.

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Why UX Design Strategy is Crucial for Business Success

UX Planet

There may be times when you question yourself, or someone on your team wonders, Why are we doing it this way? In any case, hang around because well go over why UX design strategy is crucial, how to create one, and what the problems arefor you, your team, and, most importantly, your customers. Heres the thingyoudo.