Mixpanel

AUGUST 21, 2019

Clement Kao is a Product Manager at Blend , a San Francisco-based startup that partners with lenders and technology providers to re-imagine consumer finance. Product managers know that understanding user behavior can be powerful. Relying just on common sense and intuition can leave you blindsided.

Analytic Tools 78

Analytic Tools Feedback Software Research Software User Testing 78

UX Studio

APRIL 25, 2019

What’s it got for product teams? Ask 100 fellow product managers and UXers to define branding and who should do the job. It can differentiate you from the competition, project positive feelings or make it easier for customers to remember and choose your product over others. Takeaways on branding research.

User Testing 73

User Testing Product Research Research Software Data Visualization 73

Mixpanel

AUGUST 21, 2019

Clement Kao is a Product Manager at Blend , a San Francisco-based startup that partners with lenders and technology providers to re-imagine consumer finance. Product managers know that understanding user behavior can be powerful. Relying just on common sense and intuition can leave you blindsided.

Analytic Tools 40

Analytic Tools Feedback Software Data Visualization Research Software 40

DISQO

DECEMBER 30, 2017

We want to change that paradigm and be a partner – that’s what drives truly differentiated value to our members.”. As product managers and the user experience team comes up with new hypotheses about different desired behaviors, we use Alpha to do rapid prototype testing and get feedback right away,” Nwokah says.

Feedback Software 49

Feedback Software User Testing Healthcare Systems Review 49

Mind the Product

MAY 5, 2020

Ahead of the ninth Global Accessibility Awareness Day (GAAD) on May 21st and, at a time where digital products are very much in the spotlight, we’re digging deep into accessibility to better understand how we, as product managers, can improve our digital products. What’s right for my product?

Reporting Tools 113

Reporting Tools Research Software Product Management Product Manager 113

The Product Coalition

MARCH 17, 2020

If somebody asks what’s the job of a product manager, the only correct answer is?—?pretty In traditional businesses, the product manager’s role is spread evenly across several departments or individuals. This requires product managers to maintain a well-organized, streamlined process of product development.

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Feedback Software Data Visualization 98

DISQO

DECEMBER 30, 2017

We want to change that paradigm and be a partner – that’s what drives truly differentiated value to our members.”. As product managers and the user experience team comes up with new hypotheses about different desired behaviors, we use Alpha to do rapid prototype testing and get feedback right away,” Nwokah says.

Feedback Software 40

Feedback Software User Testing Product Research Healthcare 40

DISQO

DECEMBER 30, 2017

We want to change that paradigm and be a partner – that’s what drives truly differentiated value to our members.”. As product managers and the user experience team comes up with new hypotheses about different desired behaviors, we use Alpha to do rapid prototype testing and get feedback right away,” Nwokah says.

Feedback Software 40

Feedback Software User Testing Product Research Healthcare 40

DISQO

DECEMBER 30, 2017

We want to change that paradigm and be a partner – that’s what drives truly differentiated value to our members.”. As product managers and the user experience team comes up with new hypotheses about different desired behaviors, we use Alpha to do rapid prototype testing and get feedback right away,” Nwokah says.

Feedback Software 40

Feedback Software User Testing Healthcare Systems Review 40

Business of Software Conference

MAY 18, 2023

Product management need to know the story so they can go back and talk to their customers and teams. Defining the problem does not give you a differentiated starting point – you’re defining the problem the same way as your competitors. The problem is not your differentiation.

Positioning 97

Positioning Differentiation Customer Feedback Customer Experience 97

Mind the Product

JANUARY 17, 2018

A good product manager generally has a keen instinct for human behavior. However, the best product managers have learned how to incorporate the science of human behavior in a more rigorous way than just relying on instinct. A Good Behavioral Product Manager Applies Basic Human Behavior Principles to Product Principles.

Data Visualization 112

Data Visualization Product Management Product Manager User Testing 112

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. Z” is positioned to establish significant price differential with “Y”.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Userpilot

JANUARY 20, 2024

Message maps allow organizations to differentiate themselves effectively from competitors by creating clear and distinct messaging that highlights the brand’s or product’s unique value proposition. Conducting competitor analysis enables you to identify key differentiators and identify effective messaging strategies.

Messaging 73

Messaging User Testing Research Software Analytic Tools 73

The Product Coalition

MARCH 24, 2021

The mistake most Product Managers make is to focus on a too broad and large market segment because they fear a niche market will not be profitable enough. Our Solution: This describes our new product or service and the way the end user makes use of it to perform his job. Marketing Success Through Differentiation?—?of

User Testing 129

User Testing Research Software User Friction Customer Experience 129

The Product Coalition

DECEMBER 10, 2020

Value Proposition Design Creating the value proposition will help you understand your customer needs and what offer would result in a successful product. Understanding how to differentiate based on particular attributes to better serve particular segments is nowadays a common practice in product strategy.

Differentiation 110

Differentiation Books Strategy Product Strategy 110

Product Talk

DECEMBER 15, 2021

For this post, I spoke with the following people: Abdeljalil (Abdel) Karam, Product Manager. Abdel started a new role as a product manager at a company that makes maps for autonomous vehicles on December 1. Andrew Skotzko, Product Director. Paolo Appley, Senior Product Manager at User Interviews.

Product Research 191

Product Research Customer Experience Research Software Reporting Tools 191

The Product Coalition

SEPTEMBER 3, 2019

This was a learn-by-doing session as we participated in 5 exercises, following the real case study of someone trying to buy a TV. We also looked at long term business impact vs short term business impact to see if our quick wins and differentiating solutions rang true.

User Testing 60

User Testing UX Product Research Technical Review 60

Product Innovation Educators

APRIL 13, 2018

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Agile, Kanban & Scrum for product management in different contexts. Consumer goods, SaaS, enterprise products and others have different product and project management needs.

Agile 48

Agile Product Management Product Manager Differentiation 48

Userpilot

SEPTEMBER 4, 2023

It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff. The four actions open up new value-cost frontiers by helping companies disentangle the trade-off between differentiation and low cost. Competitors struggle to replicate differentiated value propositions without high costs.

Analytic Tools 62

Analytic Tools Data Visualization Feedback Software User Testing 62

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. It happened with me too.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

Usersnap

NOVEMBER 12, 2020

Barbara will reveal insights on how to differentiate channel tactics to the CX vision. Haymo Meran, Head of Product Management at Usersnap. We talk about ideas, ongoing projects, case studies, trends and from time to time rant about our struggles. Barbara Stewart, Marketing & CX consultant at Hiya Marketing.

Customer Experience 59

Customer Experience Webinar Customer Feedback User Testing 59

The Product Coalition

AUGUST 6, 2019

Hiring for ‘cultural fit’ in a product manager This year I spent a fair amount of time hiring product managers. Arguably, cultural fit can be the biggest differentiator when you are dealing with many high quality people ( reference to 50–60% cost resulting from poor cultural fit). Doing it for the cause.

User Testing 62

User Testing Product Management Product Manager Product Research 62

The Product Coalition

NOVEMBER 16, 2020

Photo by Ryan Quintal on Unsplash This is the second part of a case study regarding Soundcloud’s content categorization and exploration of strategic opportunities. Especially because actors involved in the music production are different from the actors involved in the event production, where most mixes are recorded from.

Product Research 82

Product Research Positioning Customer Experience Research Software 82

People-First Product Leadership

MARCH 10, 2024

These characteristics of product sense may sound similar to being a product manager. At the start of your product management career, you learn what is involved in being a product manager. You gain the skills needed to apply and turn product sense into action.

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Balsamiq

JULY 13, 2018

So for this month's case study, I spent a little more time talking to Raguram Venkatesan , a customer and Product Manager in Florida. My role at Optym is Product Manager (for RouteMAX). Product Management sits at the intersection of customer, technology and business. Read on for our interview.

User Testing 49

User Testing Customer Feedback Research Software Product Research 49

Userpilot

SEPTEMBER 4, 2023

It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff. The four actions open up new value-cost frontiers by helping companies disentangle the trade-off between differentiation and low cost. Competitors struggle to replicate differentiated value propositions without high costs.

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software User Testing 52

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. Consideration stage At this stage of the product funnel, prospects start considering the product as a solution to their problem.

Analytic Tools 80

Analytic Tools Data Visualization Research Software Onboarding KPIs 80

Balsamiq

JULY 13, 2018

So for this month's case study, I spent a little more time talking to Raguram Venkatesan , a customer and Product Manager in Florida. My role at Optym is Product Manager (for RouteMAX). Product Management sits at the intersection of customer, technology and business. Read on for our interview.

User Testing 40

User Testing Customer Feedback Research Software Product Research 40

BrainMates

SEPTEMBER 18, 2019

He says that new products fail for a number of reasons, but some of the most common are: inadequate customer research, lack of true customer benefit, no clear product differentiation, poor design and execution, and. lack of effective product marketing. Got your ticket to Leading the Product yet?

Product launches 49

Product launches User Testing Weak Development Team Product Research 49

The Product Coalition

SEPTEMBER 2, 2019

After that, the startup is pushed to get outside the building and understand the necessity of real customer feedback management for product managers who try to improve the product. Case Study Now, let’s get down to details to grasp the theory better. Case Study And back again to our selfie drone.

User Testing 60

User Testing Customer Feedback Product Research Customer Experience 60

Mixpanel

MAY 15, 2024

We noticed a trend as we went through the answers and analyzed them alongside case studies of our power user customers: Many of them are using product analytics in varied and interesting ways, and they’re looking way beyond the usual product metrics.

Data Visualization 52

Data Visualization Analytic Tools Enterprise User Testing 52

Product Solving

AUGUST 26, 2020

You unlock the ability to do things that were not possible without your products. Your entire job as a product manager is to make impossible things, possible. Hiten Shah said it nicely on Twitter recently: Hiten Shah @hnshah Friction is the keyword in product development. Especially when the stakes are this high.

Feedback Software 52

Feedback Software User Testing Customer Experience Systems Review 52

Bain Public

NOVEMBER 29, 2020

After finding our approach to product management unique, Metro Media knew we could help them realize their vision of evolving hyper-local digital media through transit apps. Check out a number of our case studies here. --. Metro Media’s publications are well recognized for encouraging a strong sense of community.

Transportation 52

Transportation Feedback Software Customer Experience Leadership 52

The Product Coalition

JANUARY 12, 2022

Let’s move the case. The brief background, in the beginning, might have given an idea for solving the differentiation strategy cases. Case: Slack growth strategy under extensive competition with Zoom, Team, and new Google app.

Research Software 156

Research Software Technical Review Strategy Product Research 156

UX Planet

FEBRUARY 26, 2024

In companies with product managers or owners, they often introduce them. Designers suggest that discussing case studies from their career provides a deeper and more meaningful insight into their work and enthusiasm for the field.

User Testing 89

User Testing Research Software Data Visualization Feedback Software 89

The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. But why is working in enterprise software now different?

Enterprise 113

Enterprise User Testing Feedback Software Technical Advisors 113

The Product Coalition

FEBRUARY 25, 2018

This book provides a solid foundation of knowledge for anyone working in product development. Revolutionizing Product Development ?—?Steven The case studies are a bit out-dated and it’s not going to make you laugh or cry, but it’s got some next-level stuff and is a good third read after the two books above. Inspired ?—?Marty

Books 68

Books Development User Testing Agile 68