Network effects and Feedback loops?—?the Betamax and VHS story
The Product Coalition
OCTOBER 9, 2018
Network effects and Feedback loops?—?the The videotape format war between VHS and Betamax has since become a marketing strategy case study favourite. Boiled down, the case study that was presented to me went something like this. The small advantage was then accentuated by a positive feedback loop.
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