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Creating Solutions for COVID-19 Frontliners – a Case Study

Mind the Product

Simultaneously, lockdown conditions and rising cases put immense pressure on healthcare personnel and researchers involved in the pandemic relief efforts. At the point of the outbreak in January, there was very little information about the COVID-19 for researchers to use as they attempted to make detection tests. Our Approach.

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Ask Teresa: How Can You Test a Customer’s Willingness to Pay?

Product Talk

But long-time Product Talk readers already know that asking customers about what they might do in the future leads to unreliable feedback. But asking customers what they might do in the future leads to unreliable feedback. Question: How do you test a customer’s willingness to pay for a solution? Let’s dive in.

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30 Steps to Mobile App Launch

Alchemer Mobile

Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app. It’s marketing.

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Continuous Product Discovery is for Everyone [Case Study]

Product Talk

That’s why case studies are so valuable. This is why I’m really excited to share today’s case study with you. FCSAmerica is one of 70 Farm Credit associations in the country, but unique in the fact that they are one of only a few that have a technology shop and build their own tools. Our industry is too old.

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Digital Transformation Strategies for Enterprises: Key Elements

The Product Coalition

They involve integrating digital technologies and processes into every aspect of your business, from operations to customer interactions. It’s not just about adopting the latest gadgets, but about using technology to drive meaningful change and achieve specific business goals. What is the importance of digital transformation?

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Customer Experience Improvement: What It Means for SaaS and How to Do It

Userpilot

In this article, you’ll discover: Why the customer experience is key to customer retention and driving business growth, especially for SaaS companies. Leverage technology. Make feedback collection a regular practice. Implement a tracking system. What is customer experience improvement in SaaS? Look no further.

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Taking Continuous Discovery to the Next Level at SEEK [Case Study]

Product Talk

Today, I want to share a case study with you about one of those bright spot teams. We had built confidence interviewing customers , and were strong on framing the problem—separating the problem space from the solution space. We were not as clear on the risky assumptions that we were testing as we wanted to be, either.