Product Talk

APRIL 10, 2019

Today, I want to share a case study with you about one of those bright spot teams. The team already valued user research and user experience design. We had built confidence interviewing customers , and were strong on framing the problem—separating the problem space from the solution space. Tweet This.

Product Research 198

Product Research User Testing Data Visualization Reporting Tools 198

Lenny Rachitsky

JANUARY 14, 2025

So I’ve been on the hunt for a framework that actually helps you measure and increase your velocity. Laura and her team spend every working hour researching, designing, and experimenting with ways to measure and improve team velocity (while avoiding burnout). Her background is in developer tools and distributed systems.

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Product Research Research Software Data Visualization Reporting Tools 132

Alchemer Mobile

FEBRUARY 2, 2021

Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app. It’s marketing.

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

UX Planet

DECEMBER 6, 2024

Overview This case study focuses on integrating AI/ML to improve user experience in the car-as-a-service automobile marketplace. CaaS platforms function similarly to e-commerce marketplaces, but for automobiles. Image Credit: Karena E.I I dive further into the following: Introduction and the current challenge.

Customer Experience 98

Customer Experience Data Visualization Research Software Feedback Software 98

UX Planet

JUNE 1, 2025

Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. UX Research provides this additional layer of insight, transforming numbers into actionable insights.

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User Testing Product Research Research Software Data Visualization 59

Arkenea

APRIL 10, 2025

In a fastmoving digital economy, many organizations leverage outsourced software product development to accelerate innovation, control costs, and tap into global expertise. Table of Contents What Is Outsourced Software Product Development? What Is Outsourced Software Product Development?

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Analytic Tools Research Software Reporting Tools Software Review 52

Amplitude

SEPTEMBER 21, 2020

However, conversion funnels are not a one-size-fits-all framework. The funnel framework represents the customer journey. Once you recognize these roadblocks, you can experiment with possible solutions and get more users to the finish line. B2B SaaS Funnel Analysis. B2B SaaS products help users complete a business task.

Analytic Tools 124

Analytic Tools Research Software User Testing Data Visualization 124

Intercom, Inc.

NOVEMBER 28, 2018

But figuring out which sales tools you should buy and invest in – let alone what each tool even does – can be a daunting task. This is especially true when you consider the seemingly endless list of sales tools to choose from. Before we begin: how to choose your sales tools. Better tools, not more tools.

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Data Visualization Analytic Tools Research Software Feedback Software 192

Intercom, Inc.

NOVEMBER 20, 2018

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success. The sooner you adopt these steps, the faster you’ll see growth.

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Feedback Software Research Software Startups Product Research 178

The Product Coalition

JULY 8, 2022

By adopting the Jobs-to-be-done framework into your product development work, you and your team can enhance your problem-solving skills and address customer needs with confidence. The Jobs-to-be-done (JTBD) framework is a requirements definition activity that empowers startups and other businesses to build products customers truly want.

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User Testing Framework Research Software Customer Experience 165

Userpilot

MARCH 5, 2025

That’s where customer engagement software comes in. The right platform will equip you with the tools to interact effectively, gather valuable feedback, and build lasting customer relationships. Integrations with other tools: Does it integrate with CRM, marketing automation, and other essential business applications?

Analytic Tools 52

Analytic Tools Feedback Software Research Software Reporting Tools 52

Userpilot

AUGUST 5, 2024

The right product marketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. How can you create a framework that resonates with your target audience and drives engagement? Let’s explore: What a product messaging framework is.

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The Product Coalition

MARCH 24, 2021

Narrowing Down the Battlefield Figure 1 shows the ‘Technology Adoption Life Cycle’ for discontinuous innovations. Figure 1: Technolgoy Adoption Life Cycle Explore the Battlefield Geoffrey Moore suggests in his book “Crossing the Chasm” to create different target customer scenarios and select the target niche market based on a scoring system.

User Testing 158

User Testing Research Software User Friction Customer Experience 158

Userpilot

JULY 10, 2024

If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. We explore how to create an effective SaaS marketing strategy plan and share 14 product marketing strategies you should implement in your SaaS business. Both are vital for SaaS success.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

The Product Coalition

MARCH 8, 2024

They involve integrating digital technologies and processes into every aspect of your business, from operations to customer interactions. It’s not just about adopting the latest gadgets, but about using technology to drive meaningful change and achieve specific business goals. What is the importance of digital transformation?

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Lenny Rachitsky

SEPTEMBER 3, 2024

If you’re building a consumer subscription app, this post is your new bible. Over the past year, Phil Carter has been developing a framework for growing consumer subscription businesses, called the Subscription Value Loop. A massive thank-you to Phil for doing the work to put a piece like this together.

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User Testing Feedback Software Framework Onboarding KPIs 134

PMLesson's Ace the PM Interview

MAY 15, 2025

Robinhood is an app that allows people to easily trade stocks, options, crypto, and more. Research Robinhood’s values before your recruiter call to demonstrate your thorough interest in the company and culture.  Design a stock trading platform. Design an evaluation framework for ads ranking. Design a chatbot.

Analytic Tools 52

Analytic Tools Research Software Reporting Tools Data Visualization 52

Userpilot

OCTOBER 30, 2022

In this article, you’ll discover: Why the customer experience is key to customer retention and driving business growth, especially for SaaS companies. Leverage technology. Implement a tracking system. What is customer experience improvement in SaaS? What is customer experience improvement in SaaS? Look no further.

Feedback Software 97

Feedback Software Research Software Customer Experience User Testing 97

Intercom, Inc.

OCTOBER 15, 2020

Our previous conversations with Bob have covered how to unpack customer motivations and the Jobs-To-Be-Done framework (of which he was one of the principal architects). Out of that,I was forced to actually talk to people and learn through very different methods and tools. Are these all software? Right now, I teach mostly.

Research Software 265

Research Software Feedback Software User Testing Customer Experience 265

UX Studio: Product Management

AUGUST 17, 2018

This guide shares an overview of the processes and a few tips for those who have just started out, as well as for those constantly planning and polishing their usability studies. Usability testing forms a user experience research method, usually a qualitative one, as the core of UX research. Testing competitors’ solutions.

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User Testing Product Research Research Software Feedback Software 141

Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Conducting market research offers numerous benefits, including a better understanding of customer needs and market trends.

User Testing 100

User Testing Research Software Market Research Product Research 100

UX Planet

JANUARY 29, 2025

Lets look at FinTrack, a hypothetical financial management tool that helps users with budgeting, expense tracking, and financial goal setting. This case study will showcase how incorporating UX metrics into the development process can drive user-centric design, leading to improved outcomes and productsuccess.

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Data Visualization Framework UX User Testing 95

UX Studio: Product Management

SEPTEMBER 12, 2021

The British dystopian series, Black Mirror envisions our worst nightmares about technology. Relations between technology and design. Undoubtedly, as data-driven systems become a bigger part of our lives, we also notice more when they fail. Technology is based. They made names and photos front and center on the platform.

Research Software 138

Research Software Data Visualization Reporting Tools User Testing 138

Intercom, Inc.

MAY 6, 2019

But these metrics taken in isolation don’t reflect whether users are successfully incorporating your product into their daily routine, adding it to their lineup of business tools or embracing it as something they can’t do without. 4 forces that influence product adoption. Decrease the fear and uncertainty of change.

Customer Experience 196

Customer Experience Onboarding KPIs User Testing Research Software 196

Mind the Product

MAY 5, 2020

In the course of researching this guide, we found that some think digital accessibility means simply making multiple digital channels available to customers while others described usability instead of accessibility. At a glance, many accessibility features can be seen on websites or apps. ” Sadly, Jonathan’s not wrong.

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Reporting Tools Research Software Product Manager Product Management 172

Amplitude

SEPTEMBER 21, 2020

However, conversion funnels are not a one-size-fits-all framework. The funnel framework represents the customer journey. Once you recognize these roadblocks, you can experiment with possible solutions and get more users to the finish line. B2B SaaS Funnel Analysis. B2B SaaS products help users complete a business task.

Analytic Tools 59

Analytic Tools Research Software User Testing Data Visualization 59

Userpilot

AUGUST 1, 2024

Next, you need to conduct market research to understand your competition and business landscape and to define your target audience and user personas. Customer acquisition strategies include strategies like content marketing , free trial offers , attractive lead magnets, referral programs, and partnerships with other SaaS companies.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

The Product Coalition

JULY 6, 2022

The majority of such apps have undergone iterative and incremental development to enhance and improve their features. It is a methodology that is followed by a majority of software development companies today. It’s an actionable framework to achieve this product-market fit. But it is not the only game in town.

Startups 158

Startups User Testing Product Research Feedback Software 158

The Product Coalition

OCTOBER 19, 2023

It’s the practical tool that helps managers navigate the complex path of development. In this article, JetStyle’s CEO and co-founder Alexey Kulakov will talk about the basics of this notion.You’ll learn the definition of prioritization, its core components — frameworks, goals and metrics, and correlation between teams and backlogs.

Data Visualization 147

Data Visualization Customer Feedback Research Software Product Manager 147

Userpilot

SEPTEMBER 30, 2024

A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. through surveys, interviews, and other Voice of Customer research. SMART goal-setting framework. What is a messaging strategy?

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Messaging Research Software User Testing Analytic Tools 111

UX Planet

FEBRUARY 1, 2024

Project Brief The project involves creating a comprehensive finance management app. The app will also provide news and educational content on investments, maturity details for FDs and RDs, and statistical spending insights. Designing applications that address these specific pain points can set the stage for groundbreaking solutions.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Reporting Tools 98

Userpilot

JULY 17, 2024

Eight detailed persona examples to inspire your user research. TL;DR A user persona is a fictional character representing a user type based on user research to ensure user-centered product design. Methods include in-app surveys , user interviews, user behavior data, reviews, and market research tools.

User Testing 105

User Testing Research Software Data Visualization Feedback Software 105

The Product Coalition

OCTOBER 4, 2022

It starts from understanding who your customers are, what are the pain points of the customers, coming up with solutions to resolve those pain points, and finally implementing those solutions. If yes, this article will help you to come up with a solution. And the solution is called “The Shape up Method”.

Research Software 148

Research Software Product Manager Product Management User Friction 148

The Product Guy

JUNE 11, 2024

Share success stories and case studies from other organizations that have successfully adopted product management practices. Share case studies and examples of successful product companies that have embraced a focused, customer-centric approach. Partner with other departments and functions to pool resources and expertise.

Onboarding KPIs 150

Onboarding KPIs Data Visualization User Testing Product Manager 150

The Product Coalition

APRIL 22, 2021

so if that's the case, the information you’re hearing is likely fiction, or at best, inspired by real-world events. On top of that, there are now huge volumes of research from academic circles, as well as popular journals like Harvard Business Review , INC.com , and Forbes ?—?all all pointing to a simple fact.

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Analytic Tools Research Software Feedback Software Product Manager 151

Product Talk

JANUARY 19, 2022

Advances in technology are allowing us to grow our class sizes without compromising the student experience. Second, in most workshops, students work on a case study. Case studies are a great way to simplify context, making it easier to understand and apply the lesson. We can add more courses. Tweet This.

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Product Research Workshop Weak Development Team Books 261

Userpilot

FEBRUARY 25, 2021

That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. In this SaaS marketing playbook, we have compiled the hottest trends in growth marketing as told by real people on the field. SaaS Marketing Playbook Table of Contents. SEO for SaaS Marketing.

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Research Software User Testing Outbound Marketing 89