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PM Branding: Building Your Personal Brand as a Product Manager

The Product Guy

Make sure that your messaging, tone, and the content you share align with the professional identity you want to project. Share case studies, write posts that highlight your analytical approach, and offer insights backed by data.

Branding 293
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520: The future of AI in product management – with Mike Todasco

Product Innovation Educators

Drawing from his experience building PayPal’s Innovation Labs, Mike also shares valuable insights on creating an innovation culture that empowers all employees to contribute to product innovation, regardless of their role.

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The Secret Art of Unlocking Millions in Revenue with Small Changes

Piyanka Jain

I’ve seen first-hand how tiny data-driven tweaks can lead to massive business results, and I’m going to share how to accomplish those with a little case study. So, we made a simple change: we highlighted the premium membership section and adjusted the messaging to make the benefits of upgrading crystal clear.

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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

Case Study: Wood Stains Category In analyzing customer feedback about staining furniture and wood products, the AI identified an emotional need that human analysts completely overlooked: Customers wanted “a manufacturer that values my feedback, will respond to my emails, and will address my concerns.”

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Omnichannel is Multichannel 2.0

Get the tools to turn data into actionable insights and deliver personalized, relevant, timely messaging to increase conversions and maximize your ROI. With omnichannel marketing, brands take a consumer-centric approach in order to achieve consistent messaging across channels for a more-personal, cohesive experience.

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528: From startup founder to product success and why interacting with people is the big change – with Anya Cheng

Product Innovation Educators

The key message: Focus on solving one problem exceptionally rather than competing on multiple features. The key message: Focus on solving one problem exceptionally rather than competing on multiple features. Anya’s development of Taelor offers valuable lessons in how to validate and expand upon initial product insights.

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Customer Onboarding Automation: How-to Guide

Userpilot

Tools like Userpilot , for example, can help you automate data collection processes, welcome messages, account setup, in-app guidance, and more. Welcome users in-app with an automated welcome message Once the user has signed up, welcome messages help create a warm first impression of the product experience. The answer is a lot!