UX Planet

JANUARY 29, 2024

TimeTrek: Crafting a Time-Travel Experience — UX Case Study Imagine if you could travel to any time and place on earth. This was an assignment provided to me so I thought why not make a case study out of it. I hope this UX case study is helpful. Would you take the leap through time? ?⏱️ Intrigued?

Customer Experience 97

Customer Experience Travel Feedback Software UX 97

Userpilot

SEPTEMBER 30, 2024

What is a messaging strategy? A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Why should you have a solid messaging strategy? This helps you stand out and connect more deeply with your target market.

Messaging 111

Messaging Research Software User Testing Analytic Tools 111

Product Innovation Educators

MARCH 3, 2025

Case Study: Wood Stains Category In analyzing customer feedback about staining furniture and wood products, the AI identified an emotional need that human analysts completely overlooked: Customers wanted “a manufacturer that values my feedback, will respond to my emails, and will address my concerns.”

Research Software 156

Research Software Product Research Artificial Inteligence User Testing 156

Intercom, Inc.

APRIL 3, 2018

For most sales teams, “personalizing” a cold email simply means referencing a person’s job title or company and sending them links to case studies or blog posts in the hope of generating a single click-through. I typically see near 100% open rates for these types of messages and an over 25% reply rate. or “How can I help?”

Outbound 218

Outbound Inbound User Testing Research Software 218

Mind the Product

MAY 6, 2020

We picked apart existing messaging and then put it back together in a way that showcased all of the design elements. The post Creating an Accessible Website for Europe’s Oldest Eye Hospital Charity: a Case Study appeared first on Mind the Product. The new donate page. Those are the things that will benefit everybody.

User Testing 121

User Testing Data Visualization Product Research Research Software 121

Userpilot

AUGUST 5, 2024

The right product marketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. Let’s explore: What a product messaging framework is. The key elements of an effective messaging framework. Steps to create compelling product messages.

Messaging 105

Messaging Framework Feedback Software Research Software 105

Userpilot

AUGUST 12, 2024

They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. Register now. Book a seat.

Messaging 105

Messaging Positioning Data Visualization User Testing 105

Product Talk

FEBRUARY 12, 2020

Lisa began her career in data science and spent four years as a data scientist at Airship , a marketing and messaging automation company. Lisa explains that “Orchestration is a catch-all term that refers to orchestrating messages across different channels—sometimes referred to as cross-channel orchestration.” Tweet This.

Product Research 239

Product Research Data Visualization User Testing Research Software 239

Product Innovation Educators

FEBRUARY 24, 2025

The key message: Focus on solving one problem exceptionally rather than competing on multiple features. The key message: Focus on solving one problem exceptionally rather than competing on multiple features. Anya’s development of Taelor offers valuable lessons in how to validate and expand upon initial product insights.

User Testing 179

User Testing Research Software Feedback Software Customer Communications 179

Userpilot

JUNE 28, 2023

In this guide, we’ll look at eight user onboarding case studies that can provide inspiration for your own onboarding flows! Onboarding case study #2: How Osano reduced delinquent churn Osano is a data privacy platform that initially signed up for Userpilot to build out its user onboarding process. Get a demo now!

Onboarding KPIs 97

Onboarding KPIs Feedback Software User Testing Analytic Tools 97

Userpilot

OCTOBER 28, 2024

It involves delivering consistent messaging across all channels. 47% User Activation Rate with Userpilot: Attention Insight Case Study Attention Insight improved their new user activation rates by over 47% with Userpilot’s onboarding flows. Click here to read the full case study about The Room.

User Testing 105

User Testing Customer Feedback Customer Experience Onboarding KPIs 105

freshtrax

JULY 31, 2023

In this article, we will focus on a case study of user interviews and marketing strategies in North America, and introduce the benefits of research in different cultural backgrounds from the perspective of a business producer and a marketer who were involved in the project. However, TikTok did not come up at all.

User Testing 98

User Testing Product Research Customer Feedback Research Software 98

Intercom, Inc.

DECEMBER 21, 2018

Exchanging just six messages over live chat makes a visitor 250% more likely to become a customer. Share real customer case studies. The key is personalizing how you present those case studies. I could share our Salesloft case study , which highlights how they increased demos by 8X with live chat.

User Friction 172

User Friction Customer Experience B2B Messaging 172

Userpilot

OCTOBER 20, 2024

Tools like Userpilot , for example, can help you automate data collection processes, welcome messages, account setup, in-app guidance, and more. Welcome users in-app with an automated welcome message Once the user has signed up, welcome messages help create a warm first impression of the product experience. The answer is a lot!

Onboarding KPIs 105

Onboarding KPIs User Testing Feedback Software Customer Experience 105

Intercom, Inc.

JUNE 7, 2022

This can involve calls, emails, targeted messages, and other highly personalized one-to-one outreach. Use targeted messages to share relevant content or case studies that can help to persuade prospects and move them further down the funnel. A quick chat with six messages made them 250% more likely to convert.

Inbound 245

Inbound Customer Communications Research Software Data Visualization 245

Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? We also show you how to create a message map for your SaaS! Utilizing message mapping ensures all team members’ alignment in their communication across various channels. Let’s get to it! Book the demo!

Messaging 100

Messaging User Testing Research Software Analytic Tools 100

Intercom, Inc.

APRIL 30, 2020

Imagine putting our minds together to create powerful messages that speak to all of our customers, prospects, and brand followers. We’ll also connect with your marketing teams to discuss other joint content we can develop together, such as webinars, case studies, guest blog posts, and perhaps – one day soon – even joint events.

Feedback Software 223

Feedback Software Customer Experience Webinar User Testing 223

Intercom, Inc.

JULY 31, 2019

53% of buyers are more likely to buy from a business they can message, so if you’re looking for ways to make your marketing more effective in 2019, live chat is the way to go. They send your leads the exact messages you want them to see based on rules you define. Embed a video message in your chatbot.

Marketing 177

Marketing User Testing Research Software Embedded Analytics 177

Piyanka Jain

MAY 13, 2020

If you could segment your prospect base, based on all their information post the style survey, you could customize your offer and message. You could also drive better lead conversion before they are delivered to your site by customizing the offer and messaging based on channel. All the best and happy growth hacking!

User Testing 195

User Testing Customer Experience Artificial Inteligence Messaging 195

Product Innovation Educators

NOVEMBER 14, 2022

We had to be really tight on that messaging. 15:03] What help did you have with creating messaging? We listened to the vocabulary customers were using to see how the product was resonating with customers and used similar language in our messaging. [17:27] We collect user testimonials and have been writing up case studies.

Product launches 254

Product launches Development Team Review Technical Review Customer Feedback 254

Lenny Rachitsky

SEPTEMBER 5, 2024

” Use the insights to reposition your product, refine your messaging, and add/remove features, aiming to grow your “very disappointed” user group to 40% of all your users. The simplest way to do this is by asking your users directly—through surveys, messages, or even notes via the customer service team.

User Testing 132

User Testing Onboarding KPIs Product Research Customer Feedback 132

Alchemer Mobile

FEBRUARY 2, 2021

Once your landing page is live, you can start collecting leads, offer a preview of your app press and early adopters, and integrate with an analytics or A/B testing tool to test variations of your messaging strategy. App promo videos take your marketing to the next level by bringing your messaging to life. Need a hand getting started?

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Product Innovation Educators

MARCH 4, 2025

Case Study: Wood Stains Category In analyzing customer feedback about staining furniture and wood products, the AI identified an emotional need that human analysts completely overlooked: Customers wanted “a manufacturer that values my feedback, will respond to my emails, and will address my concerns.”

Artificial Inteligence 235

Artificial Inteligence Research Software Product Research User Testing 235

Intercom, Inc.

DECEMBER 16, 2019

Marketing teams must partner with their sales counterparts to determine the list of target accounts, identify the right channels, and coordinate on messaging. What: What messages will you communicate to your target accounts? You might share an overview of your company, dive into specific solutions, or send a case study.

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189

Userpilot

JULY 29, 2024

To create a successful product marketing strategy, you need to set tangible goals, create user personas to understand your target audience better, and develop messaging that showcases your unique value proposition. Userpilot shares case studies as part of its product campaigns. Run product experiments and analyze results.

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

Mind the Product

FEBRUARY 14, 2019

Or have “war stories” of the craziness we have encountered as product managers (have I ever told you about the time we sent over 600 text messages to a single user in a day? I find inspiration for blogs in things such as: Case studies of something that went well. Case studies of things that went terribly!

Blog 165

Blog Customer Experience Article Books 165

Intercom, Inc.

JULY 23, 2018

I use these templates as a skeleton for my message and then I add color based on what I know about the account to make it unique. Don’t be afraid to get creative with your message and remember, write something you’d want to read. If your lead doesn’t respond to your first two messages, let automation take over.

Customer Experience 151

Customer Experience Messaging Inbound Research Software 151

Userpilot

MARCH 30, 2025

To do this, you can use all sorts of in-app messages such as announcements, tooltips , or banners to expose your mobile app to people who will likely find value in it. You can tag messages as unread to check them out later when youre at the office, set reminders to address specific issues when youre on the desktop, star a message, and so on.

Research Software 66

Research Software User Testing Customer Experience Customer Feedback 66

Roy Madden

JANUARY 29, 2021

Collaborate with the product management team to conduct user research and develop market positioning and messaging for key verticals and customer personas. Develop marketing assets (presentations, blog posts, case studies, white papers, and webinars) for our demand generation campaigns and sales process. Responsibilities.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

UX Planet

MARCH 3, 2025

Key Design Considerations: Clear Product Messaging: Users should immediately understand what the software does and how it benefitsthem. Key Design Considerations: Clear Value Proposition: A concise and compelling message communicates why a business standsout.

Reporting Tools 59

Reporting Tools Magazine Software Review Customer Experience 59

Userpilot

NOVEMBER 28, 2023

In the case study below, we’ll explore exactly what in-app experiences the Attention Insight team built in Userpilot to push their users to a massively higher activation – without code! How did Attention Insight manage to achieve that?

Data Visualization 52

Data Visualization Customer Feedback Customer Experience Analytic Tools 52

Userpilot

AUGUST 1, 2024

You’ll also need to outline your product’s positioning and messaging, decide on a pricing strategy , and create a comprehensive go-to-market strategy. It’s concerned with the product’s positioning and messaging, pricing strategy, and go-to-market strategy. How do they communicate their messaging?

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Product Innovation Educators

SEPTEMBER 2, 2024

Case Study: The Mechanical Pencil Example To illustrate the principles of value-based pricing and market research, let’s consider the example of a mechanical pencil. This information could guide product development, marketing messages, and pricing strategies.

User Testing 280

User Testing Product Research Market Research Research Software 280

Userpilot

SEPTEMBER 9, 2024

It achieves this by collecting customer data via different methods and using it to tailor the messaging , product development, and engagement strategies to resonate with customer pain points. As each character interacts with Slack, we see practical demonstrations of its features like channels, message threading, and integrations.

Customer Feedback 111

Customer Feedback Customer Experience Data Visualization Analytic Tools 111

Userpilot

JANUARY 8, 2024

Promote your case studies with paid ads on social media Case studies make a good customer acquisition strategy because they showcase how your best customers reached business success with your tool. Potential users will see themselves in the case studies and be encouraged to use your solution.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

The Product Coalition

JULY 8, 2022

Case Study: Applying the JTBD framework to a SaaS product Step 1: Identify the tasks that the customers need to be completed At this point, your objective is to comprehend what your clients are attempting to achieve, the issues they are attempting to resolve, and the troublesome areas for them.

User Testing 164

User Testing Framework Research Software Customer Experience 164

BrainMates

OCTOBER 20, 2024

Customers come with a set of expectations—whether it’s ease of use, reliability, or customer support—that are shaped by prior experiences, market trends, and your product messaging. A Case Study in Closing the Gaps: Amazon Amazon is often cited as a leader in delivering seamless customer experiences.

Data Visualization 52

Data Visualization User Testing Customer Feedback Customer Experience 52