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Kevin Maney on designing your own category

Intercom, Inc.

In this era of ever-increasing digital disruption and innovation, category design can be the ultimate business strategy for brands wishing to stand out from the crowd. The book aims to help companies apply category design to open new markets and create new demand. and the Making of IBM , and The Two-Second Advantage.

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Brief Considerations on Design Topics: 19. Procuring Tools

UX Planet

I’ve been thinking about the topic of Tools in Design for quite some time. I wrote an article on that topic in 2022 , and since then I’ve spent a considerable amount of time procuring a variety of Design tools. Schedule at least three one-hour Brainstorming sessions with the Design Teams in your Organization.

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What Is Secondary Navigation? [+ Examples]

Userpilot

HubSpot's combined navigation allows detailed content exploration within major categories through a hierarchical structure. For complex websites or apps, a well-designed secondary navigation system leads to a more intuitive and efficient user journey. NYT’s page navigation.

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Assumption Testing: Everything You Need to Know to Get Started

Product Talk

Does it matter what category a particular assumption falls into? Assumptions fall into five categories: desirability, feasibility, usability, viability, and ethical. The value of the categories is they help us generate assumptions that represent risk in our ideas. What is an assumption? What is an assumption test? That’s okay.

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Kano Model: What It Is & How to Use It to Increase Customer Satisfaction

Userpilot

The Kano model helps you understand user preferences by using quick and powerful data analysis to design your product roadmap. Five categories of potential customer reactions to new features. Kano model covers five feature categories: Basic features customers expect. In this article, we cover: A brief history of the Kano model.

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Information Architecture Design Step-by-Step

UX Planet

10-step guide on how to design information architecture Designing an Information Architecture involves organizing, structuring, and labeling content in an effective and sustainable way. Well-designed information architecture helps users find information and complete tasks efficiently on a website/in app. Image by NNGroup.

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Mobile App KPIs: The Top Metrics to Measure App Performance

Alchemer Mobile

Depending on your app category and goals, some of these will be more applicable for you than others. This is a strong indicator that you’re doing a great job with your app’s targeting and UX design. But make sure you determine the averages for your particular app category. APP RANKINGS BY REGION AND CATEGORY.