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525: Use Jobs-To-Be-Done to sell more product or to make a better product? – with Chad McAllister, PhD

Product Innovation Educators

Innovation Leaders For those preparing to: Help their organizations improve innovation processes Move into formal innovation leadership roles I offer the Certified Innovation Leader (CIL) Program, aligned with the Association of International Product Marketers and Managers (AIPMM).

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Microsoft CPO: If you aren’t prototyping with AI you’re doing it wrong | Aparna Chennapragada

Lenny Rachitsky

Listen now: YouTube // Apple // Spotify Brought to you by: Eppo —Run reliable, impactful experiments Pragmatic Institute —Industry‑recognized product, marketing, and AI training and certifications Coda —The all-in-one collaborative workspace Aparna Chennapragada is the chief product officer of experiences and devices at Microsoft, (..)

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From ChatGPT to Instagram to Uber: The quiet architect behind the world’s most popular products | Peter Deng

Lenny Rachitsky

Data flywheels beat everything: For AI startups to compete with giants, you need proprietary data that improves through usage. Managing-up formula: “Say you’re gonna do the thing, say you’re doing the thing, say you did the thing.” Windsurf succeeded by tracking which code suggestions users accept and reject.

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Special: The most influential product association you’ve never heard of – with Susan Penta

Product Innovation Educators

We exist to advance and nurture the discipline of innovation, product development, and product management. We do that through academic research, academic-focused professional development, education, certification, and community. 4:13] W hy is PDMA not better known among product managers and leaders?

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Product Market Fit: A Lesson from Sephora’s Head of Product

Speaker: Sneha Narahalli - VP, Head of Product at Sephora

Only 20% of these companies attain product market fit, despite years of excruciating effort by founders, early employees, and investors. The first and most important step in product development is finding PMF. Creating an iterative process to identify Product Market Fit.

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Product Marketing Resources: Everything You Need To Know in 2022

Userpilot

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

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Overcoming Impostor Syndrome in the Product World

The Product Coalition

Another great step to take, no matter which level you’re at, is to get certified as a Product Manager. A certification is tangible proof that you have what it takes to flourish in product. Confused about product-market fit? Are you interested in Product Management? Check out our certifications here.