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Getting conversational: HubSpot’s CEO on a new species of disruptor

Intercom, Inc.

Brian also shares HubSpot’s strategy for creating an industry-defining category that helped more than 86,000 customers in over 120 countries move from unwelcome outbound marketing to permission-based inbound marketing. Listen to the full episode above or check out Brian’s key takeaways below. What do these brands have in common?

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How to Build Custom Funnel Reports in SaaS

Userpilot

Inbound marketing funnel reports focus on the effectiveness of marketing efforts in attracting the interest of potential customers and turning them into leads. Outbound marketing funnel reports help organizations evaluate the impact of and refine their outbound processes, for example, cold emailing. Conversion event selection.

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Drive Additional Inbound Leads With These 4 Rules for Mobile Marketing

Pragmatic Marketing

When 80 percent of Internet users own smartphones, it is no surprise that mobile marketing has quickly become one of the leading sources for generating inbound leads. Driving more inbound leads is aided by the fact that approximately 70 percent of all mobile searches generate consumer action within an hour of the completed search.

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Tactics to stay ahead of the curve and boost efficiency with proactive support

Intercom, Inc.

Proactive support is enabling companies like Tanda, TrueCommerce, Spendesk, Living Spaces, and SMARTY to support their customers before they even need help”. Our support team is around the same size as it was two years ago and our client base is probably twice as big as it was then. Increasing support efficiency.

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How to describe your business as an equation

Lenny Rachitsky

These equations and concepts can be some of the most divisive within your company, particularly between your product, GTM, finance, and sales teams. individual employees within a company discover the product on their own, as with Figma and Notion) or a top-down motion (i.e. G2, backlink, social mentions) Direct (e.g.

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What is conversational AI?

Intercom, Inc.

“Many companies are already employing conversational AI” As AI technologies are exposed to more inputs and interactions, their capacity for recognizing patterns and making predictions increases. These bots can communicate in outbound efforts, or they can reply to inbound conversations. Why use conversational AI?

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What is a call center?

Intercom, Inc.

Call centers have historically been a popular way to offer that support by employing customer service representatives to assist both inbound and outbound queries from existing and potential customers over the phone. How do call centers work? That’s what’s known as a virtual call center. They also care deeply about customer service.