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Bought-in and paid for: how Atlassian bridge the gap from freemium to enterprise sales

Intercom, Inc.

And the challenge is a lot harder in an enterprise context, where the buyer and the user aren’t necessarily one and the same person. Many businesses struggle to strike a balance between freemium’s light-touch customer engagement with the more involved enterprise sales process. Crowning the customer. Shortening the sales cycle.

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527: The truth behind “CEO of the Product” – with Francesca Cortesi

Product Innovation Educators

In today’s discussion we’ll break down where the CEO comparison holds up, where it falls short, and most importantly what makes product management a uniquely challenging and rewarding role in its own right. Different products target overlapping market segments 2. Product managers must navigate situations where: 1.

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Don’t Let Your Clients Drive Your Roadmap

The Product Guy

When taking the reins and driving the innovation of your company, it is important to first understand the industry and competitive market. Is there some niche that your product could fill and get ahead with in the market? What are some trends in the market or in other markets you see that can be applied to your company?

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Creating An Enterprise SaaS Marketing Strategy

Userpilot

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Pair that with in-app communication and you’ve got a pretty good marketing strategy. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing?

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Best Product Tour Tools 2025: Feature Comparison and Pricing

Userpilot

If youve ever tried evaluating product tour tools, you know the surface-level comparisons dont tell you much. WalkMe: Best enterprise product tour platform for employee training across desktop and web. For enterprise customers, we support SSO, user roles, and high security standards. Starts at $279/month for 2,000 tracked users.

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How To Climb The Product Marketing Career Ladder Faster

Product Management University

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth. Product marketing is not for prickly people with a “can’t-do” attitude!

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What is the Voice of the Customer (VOC)?

Alchemer Mobile

When you listen to your customers, you can make more informed product decisions, create a better mobile app experience, develop successful marketing campaigns, launch loyalty programs that actually retain customers, and much more. How do specific cohorts of customers feel in comparison to each other? What do your customers not like?