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513: What product leaders need to know about making new product development work – with Jack Hsieh

Product Innovation Educators

Market Research Jack emphasizes that market research remains the most important skill for product managers. Modern approaches include: Advanced Research Technologies Eye tracking for user experience studies AI-powered customer insight analysis Predictive analytics for market trends Sensory analysis techniques 6.

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516: Strategic decision making in product management- with Atif Rafiq

Product Innovation Educators

In this episode, he shares some insights from that workshop and his experience in product leadership. Atif has spent 25 years working in both Silicon Valley and Fortune 500 companies, including leadership roles at Amazon, McDonald’s (as their first Chief Digital Officer), Volvo, and MGM Resorts.

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520: The future of AI in product management – with Mike Todasco

Product Innovation Educators

The discussion explores practical applications of AI tools like ChatGPT and Claude in product development, including MVP refinement, customer testing, and marketing content creation. However, Mike emphasizes the importance of balancing AI capabilities with human oversight, warning against over-reliance on AI.

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Creative Leadership by John Maeda

Mind the Product

Engineering-led”, or “Product-led”, or “Marketing-led”, or “Design-led”, all imply to some degree the importance of a discipline’s performance over and above the performance of the entire team. ” This requires a new style of leadership, that eschews power structures and authority. So embracing ambiguity and improvisation is key.

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Power Up: Three Ways to Increase Your Product Leadership Power

Roman Pichler

Challenging situations are great opportunities to grow as a human being and by doing so, you increase your leadership power. To increase your expertise, strengthen your understanding of the market or domain and the product, as well as your product management savviness. It’s great to know your product and market. Trust me.”.

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Special: The most influential product association you’ve never heard of – with Susan Penta

Product Innovation Educators

It’s worth noting that PDMA is a volunteer-led organization and, like Susan, most of the people involved in its leadership have fulltime jobs in product roles yet make time to contribute to the professional association. Register for PDMA’s 2023 Inspire Innovation Conference on September 16th-19th in New Orleans, LA, USA.

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TEI 264: How product managers can make better use of marketing – with Jill Soley

Product Innovation Educators

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. 7:06] How do you describe marketing?