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515: Case studies of organizational growth through successful product launches – with James Whitman

Product Innovation Educators

James shares that many teams are now working with their second or third generation of AI tools, particularly in sales and marketing. This example revealed a deeper structural issue: The company needed to move up-market from a commoditized position to remain competitive.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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How to Use Customer Feedback as a Sales Tool

The Product Coalition

This is where customer feedback for sales comes into play. Customer feedback is one of the most valuable tools a business has at its disposal, but it’s often under-utilized. CES (Customer Effort Score) surveys In-person interviews Customer reviews Usability testing In-app usage analytics … But we’re getting ahead of ourselves.

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Five Ways to Track Customer Sentiment

Alchemer Mobile

Sentiment analysis is the process of collecting, analyzing, and acting on this customer feedback. However, NPS as a stand-alone metric isn’t enough to fully understand the feedback your team receives. You have a unique opportunity to gather much more valuable and actionable customer feedback if you evolve NPS to NPS+.

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Tips for Becoming a Head of Product

Roman Pichler

When you become a head of product, you move into a line management position. This includes establishing psychological safety, fostering collaboration and trust amongst the product people, establishing clear roles and expectations, which I’ll discuss below, and ensuring that everyone has the right infrastructure and tools available.

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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success. Meet your target users and get feedback. What words do they use?

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Establishing Customer Advisory Boards for Product Managers

The Product Guy

A Customer Advisory Board (CAB) is a strategic source of feedback from people that have already purchased your product or may in the future. Get early feedback on UX efforts and how they attempt to solve customer needs. Ensure you encourage discussions that elicit NEW ideas and effective solutions to these ideas. Prioritization.