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515: Case studies of organizational growth through successful product launches – with James Whitman

Product Innovation Educators

James shares insights from his research studying companies that consistently launch successful products. James shares that many teams are now working with their second or third generation of AI tools, particularly in sales and marketing. Creating Common Language James emphasizes the importance of vocabulary in cross-team work.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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The Power of Opportunity Solution Trees: 7 Key Benefits Revealed

Product Talk

Opportunity solution trees are a simple way of visually representing the paths you might take to reach a desired outcome. Below the opportunity space is the solution space. This is where we’ll visually depict the solutions we are exploring. Below the solution space are assumption tests. Next is the opportunity space.

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From Niche to Success: How To Make Vertical SaaS a Worthwhile Startup Investment

The Product Coalition

It’s difficult to find a SaaS company that isn’t already in the niche you wish to enter! The solution? Vertical SaaS! Vertical SaaS has had a tremendous run during the last decade. Why is Vertical SaaS on the rise? Spotify is an example of regular SaaS ; you pay to conveniently locate and stream music.

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TEI 280: Learn how product managers should set product price – with Ben Malakoff

Product Innovation Educators

Faucet sales are significantly impacted by new home construction and remodeling, so if few homes are built, faucet sales may decrease. 6:39] Market Research. Market research is finding out what you can charge based on what you’re offering. Use your data, market research, and team to assign a price. [8:40]

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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success. Meet your target users and get feedback. What words do they use?

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355: Tips for designing organizations for innovation – with Ben M. Bensaou, PhD

Product Innovation Educators

He is Professor of Technology Management and Professor of Asian Business and Comparative Management at INSEAD. His research centers on innovation and how organizations innovate. His recent book, Built to Innovate , shares a proven system for building innovation into an organization’s DNA. . Ben Bensaou.