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515: Case studies of organizational growth through successful product launches – with James Whitman

Product Innovation Educators

A framework for product launch success Watch on YouTube TLDR In this episode of Product Mastery Now, I interview James Whitman, author of LAUNCH Code and founder of Growth Guidepost. His LAUNCH Code framework offers a practical approach to product launch management that any organization can implement.

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Common Usability Issues with Web APIs: And How Discovery Can Help

Product Talk

Remember, an API defines a pre-defined language for how code can interact with another service. If that language is not well documented, then engineers wont know how to construct requests or interpret responses. Sometimes its due to documentation simply not being a priority. Watch as the customer reviews the documentation.

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A Leader's Guide to Metrics Reviews

Sachin Rekhi

One practice that both companies established was weekly executive-level metrics reviews. SurveyMonkey, on the other hand, had a single meeting called ACER, which stood for acquisition, conversion, engagement, retention, where they covered these funnels across all A/B tests happening in the company. Why metrics reviews matter.

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Applying Proto-Strategy to Product Management

The Product Guy

In my company, we review a living document with our management chain on a quarterly basis to align business direction for the short-term (immediate one to two quarters) to the long-term (two to five years). The idea is to treat the strategy as a prototype that will undergo many iterations and testing. Testing the Proto-Strategy.

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A Step-by-Step Guide to Constructing a Persona Workshop

Mind the Product

Eric is a senior developer at a medium-sized software company. Eric loves coding and is passionate about new products. It will help you to find more people like them to interview or to participate in your usability testing. Review Your Marketing Strategy. Review the messages on your website. Unbelievable!

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Five Ways to Track Customer Sentiment

Alchemer Mobile

Whether a customer completes a purchase, leaves a review, or mentions your company socially, there is always an emotional state connected to their action. Customer reviews are a great way to track sentiment, and in-app ratings prompts can help inspire customers to leave their thoughts on your mobile experience. In-app ratings prompts.

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Five Product Owner Myths Busted

Roman Pichler

An agile development team does a good job if the memebers can reliably meet the agreed goals and create software that offers a great user experience and exhibit the desired quality. Unlike traditional approaches to software development, Scrum does not offer the role of a project manager.