Intercom, Inc.

NOVEMBER 20, 2018

For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity. Inbound marketing is when you create compelling content that educates and informs your target personas. Of course, many of these will be in research mode, with any purchase decision some way off into the future.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Intercom, Inc.

NOVEMBER 7, 2019

Nico: Of course. So of course we use LinkedIn, we use social selling, we use email, we use calls, etc. But we also use new tools such as Intercom to gather intent from inbound leads, or to gather intent from outbound companies that come back to the website. So of course we are doing corporate cards, basically smart cards.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

UX Studio

APRIL 6, 2023

This includes UX redesign, UX consulting , UX audit, product discovery, and UX training for teams. They can develop and launch digital platforms, add new features and integrations, and provide technology consulting. Of course, this will only become clear once you have spoken to them.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

UX Studio

APRIL 6, 2023

This includes UX redesign, UX consulting , UX audit, product discovery, and UX training for teams. They can develop and launch digital platforms, add new features and integrations, and provide technology consulting. Of course, this will only become clear once you have spoken to them.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

Intercom, Inc.

JULY 29, 2021

But because they couldn’t be in the office, we brought in some consultants on the sales enablement side and we beefed up our sales force and our customer platform. We also brought in some consultants because things are happening so fast you can hire and train, or you can purchase the knowledge and the experience as well.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Gainsight

FEBRUARY 2, 2024

In this blog, we break down the basic tenets of customer training, outline four traditional training methods that companies use today, and present ways to supplement them with online courses to create more effective customer training programs. ” One-on-One Consulting Most customer training efforts begin as one-on-one consulting.

Education 52

Education User Testing Customer Experience Research Software 52

Product Talk

JANUARY 4, 2023

Reflecting on 2022: Measuring the Impact of Our Course Business. Switching to a course-first business has had a major impact on the number of people we can reach. In last year’s post , I announced that we were becoming a course-first business. When I was coaching full time, I worked with 30 teams over the course of the year.

Product Research 162

Product Research Software Review Travel Books 162

Intercom, Inc.

OCTOBER 16, 2019

At this level, your customer acquisition strategy needs to primarily be an organic one, based on inbound marketing, such as creating quality content that educates the market and attracts prospects to your site. If your application is a self-service one, focus on content and inbound marketing as your primary source of leads.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Business of Software Conference

JANUARY 28, 2019

My first iteration of my title for the course it’s no longer turning software into money, but it will be a bit of that. Of course it doesn’t work. Someone said to me of course we need to stop doing commissions for our salespeople. And very often, people come to me with a specific way – with a sales problem or situation.

Research Software 40

Research Software Feedback Software Magazine Customer Experience 40

Intercom, Inc.

OCTOBER 29, 2020

After college, I went to work at the Boston Consulting Group, BCG, which was my first experience in business. And at that time, I was mostly building PowerPoint decks” After business school, I did more work in strategy consulting and realized I love building things. I love building products, building teams, building companies.

Feedback Software 209

Feedback Software Research Software Reporting Tools User Testing 209

Userpilot

JUNE 22, 2022

The model was born out of years of research, practical and consulting experience, during which Nir worked with companies to help them develop products that capture users’ widespread attention. Of course, the sooner in the product development process you manage to achieve that, the better. Who created the hook model?

Research Software 59

Research Software Feedback Software Customer Experience User Testing 59

Intercom, Inc.

NOVEMBER 5, 2019

And of course, a big thanks to all of our hosts on the Intercom sales team. At Slack, our sales cycle is very consultative. They need to be the consultant. As a Series A business, we have teams in Sydney, Dublin, and LA, and a mixture of inbound and outbound now. We’re putting rev ops in place.

Research Software 139

Research Software User Testing Analytic Tools Reporting Tools 139

Userpilot

MAY 26, 2021

All these data points gives you insight on where your users are on their journey (see image below) and helps you move them forward: See where your users might be getting stuck in your customer journey with a free product adoption consultation. Of course, you don’t have to automate your customer engagement experiences.

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

Intercom, Inc.

MAY 10, 2018

Adam: Shifting focus from your consulting and advisory roles, you spent the better part of three years in-house at Uber. Andrew: Brian Balfour was previously the VP of growth at HubSpot, which invented inbound marketing and a bunch of other important concepts. Navigating supply and demand at Uber.

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224

Intercom, Inc.

SEPTEMBER 8, 2021

I actually thought I would end up in the non-profit world, but I was taking some courses at university, and this wonderful speaker who happened to be the CEO of a company called Eventbrite came down and spoke to us. Right now, at Webflow, we’ve got one level of account executive and the majority of our opportunity is actually inbound.

Weak Development Team 118

Weak Development Team Feedback Software User Testing Customer Experience 118

Intercom, Inc.

JANUARY 31, 2019

” Geoffrey: As a consultant, are there particular mistakes or challenges people are coming to you with when it comes to positioning? Of course, you got to have emotion, which is why we’re using more adverbs. Then we also look at inbound as a separate function.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

DISQO

MARCH 6, 2020

If you’re good at course correcting, being wrong may be less costly than you think, whereas being slow is going to be expensive for sure.”. This works really well if research teams have the resources and bandwidth to handle and prioritize all the inbound questions and hypotheses.

User Testing 52

User Testing Product Research Research Software Feedback Software 52

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. Outbound vs. Inbound. Inbound and Outbound Success Stories. Inbound VS. Outbound for SaaS Marketing. Content Marketing.

Research Software 64

Research Software User Testing Outbound Marketing 64

Andrew Chen

MAY 14, 2018

Adam: Shifting focus from your consulting and advisory roles, you spent the better part of three years in-house at Uber. Andrew: Brian Balfour was previously the VP of growth at HubSpot, which invented inbound marketing and a bunch of other important concepts. Navigating supply and demand at Uber.

User Testing 71

User Testing Customer Experience Onboarding KPIs Data Visualization 71

PMLesson's Ace the PM Interview

NOVEMBER 4, 2019

As an example, when I was interviewing with Amazon, I talked about my consulting experience and how coming from an industry where customer satisfaction is paramount to the survival of our business, I am already naturally bent towards thriving in an environment like Amazon, where customer obsession trumps everything else.

Automotive 68

Automotive Product Management Product Manager Technical Review 68

Intercom, Inc.

FEBRUARY 10, 2022

The report highlighted how support teams were adopting conversational support tools to meet rising customer expectations and a flood of inbound queries. Of course, we need to use other tools outside Intercom too, but by using Intercom, we’ve been able to keep that to a minimum. Last month, we published the second edition.

Reporting Tools 211

Reporting Tools Research Software Feedback Software User Testing 211

Business of Software Conference

JANUARY 16, 2020

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. And so I embarked on this self study course. One inbound leads increased by 100% which establish business that’s a lot. Nice try guys.

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Positioning Analytic Tools Reporting Tools Research Software 108