Remove Consulting Remove eBook Remove Product Marketing Remove Product Research
article thumbnail

How Product-Market Fit Really Works (Part 2)

The Product Coalition

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. Photo by Quang Nguyen Vinh on Pexels When I first started my consulting business , I attended a sales coaching workshop.

article thumbnail

How Product-Market Fit Really Works (Part 1)

The Product Coalition

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood. So here it is?—?product-market

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Product-Led Growth Is a Misleading Name

The Product Coalition

Everyone wants to be product-led these days. But does that mean that you are doing product-led growth? Here is a disambiguation guide to help you understand what product-led growth really means, and what it doesn’t. I knew what I really wanted to do, and the way I understood the term ‘product consulting’ described it quite well.

Naming 127
article thumbnail

The Critical Role of Product Strategy When Money Is Scarce (Part 1?—?Seed)

The Product Coalition

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. Product strategy is such a vague term for most people.

article thumbnail

Why The Product Demo Is a Dangerous Selling Tool

The Product Coalition

Many startups feel that the only thing preventing them from selling their product is a great demo. Here’s how to use your product demo smartly, and avoid demo abuse. Your Customers Don’t Want Your Product Of course, eventually, they do. that you actually get to consider the product?—?the The truth is quite different.

article thumbnail

Before You Deem Your Product a Failure, Check Your Target Audience

The Product Coalition

Bad Feedback Doesn’t Always Mean Your Product Is Bad Bad product feedback is a bummer. But contrary to what you might think, it doesn’t always mean your product is bad. Here is a quick guide to strategic thinking about product feedback. The feedback on all three talks was great.

article thumbnail

3 Blind Spots in Your Product Leader Interviews (Company Side)

The Product Coalition

Hiring a product leader is never easy. Here are a few things to consider when you seek your next product leader. Photo by Mark Rabe on Unsplash When I started Infinify five years ago, I announced that I am offering product consulting services. That’s what the word ‘product’ meant to most of them.