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Digital Transformation Strategies for Enterprises: Key Elements

The Product Coalition

Explore digital transformation strategies for enterprises Have you wondered why digital transformation strategies are a necessity? The important basis is the development of a strategy for short- and long-term digital transformation based on business results rather than technology. What is the importance of digital transformation?

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Two Development Team Configurations I Lobby Against

Mironov Consulting

But there are some engineering team configurations that I see as problematic.  So 1] Dedicated Bug Fixing Teams Sometimes there’s a push to create development teams specifically to close out bugs and defects, especially after frequent outages or to address long-term system neglect.  This

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Product-Led Growth Is a Misleading Name

The Product Coalition

Photo by cottonbro studio on Pexels When I started Infinify, I told the world I am shifting to product consulting. I knew what I really wanted to do, and the way I understood the term ‘product consulting’ described it quite well. The market, however, understood it differently. That’s the whole reason VCs invest in startups.

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Driven by Purpose: The Secret Behind Successful Products

The Product Coalition

More than anything, I wanted to maintain the team’s motivation. So I did what every well-trained consultant knows to do — I asked a question. A purpose we could share with the company’s leadership team, customers, and those working on the product. What does the product mean to you?” Problem solved, or so I thought.

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Gong’s Linda Lin on customer success strategies for moving upmarket

Intercom, Inc.

Although Linda started her career in sales, she has spent the past twelve years scaling post-sales teams and moving hyper-growth companies like Zendesk, Slack, and now Gong upmarket into the enterprise realm. These evolving demands from enterprise customers bring with them different skillsets customer success managers need to hone.

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Value Engineering and Build vs. Rent

Mironov Consulting

We want to invest our always-scarce development efforts in work that truly matters to our customers, or where only we can do what’s necessary.  So  After all, we're smarter than other teams.    Once we start, we incrementally discover the next issue or dependency or complexity. and then the next.

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Building a Multi-Dimensional Roadmap

The Product Coalition

Understand Your Core Values The product roadmap in a product company (as opposed to a services company, for example) sets the strategic direction of everything going on. For example, you gain nothing from having a new product if the company can’t sell it to the market, so your roadmap must address also the sellability of the product.

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