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From Product Management Back to Strategy

The Product Coalition

One of the first things I did, for example, was to work with the salespeople on how to sell the product. Only four months after I joined, I gave a presentation in our annual sales kickoff about how to deal with things that our competitors are saying about us.

Strategy 138
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Switch on the next generation of phone support

Intercom, Inc.

That’s why we’re excited to introduce Intercom Switch: the easiest way to move inbound call volume to messaging. Introducing Switch, Intercom’s personalized solution to high inbound call volume. With Switch, we aimed to make it not just possible, but easy, to move inbound call volume to messaging. 6 reasons to Switch.

Inbound 209
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Tactics to stay ahead of the curve and boost efficiency with proactive support

Intercom, Inc.

Here’s how they’re doing it. According to a commissioned study conducted by Forrester Consulting on behalf of Intercom in April 2021, Drive Conversational Experiences For A Future-Ready Customer Support Strategy , 59% of support leaders and decision makers find a lack of proactive support to be a barrier to conversational support at scale.

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What is proactive support?

Intercom, Inc.

Proactive support is a crucial part of any good conversational support strategy, empowering you to pre-emptively deliver targeted, personalized support via messenger-based channels. For many teams, making the switch from reactive to proactive customer support can be tricky – but it’s a necessary element of any support strategy.

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From frontline manager to SVP of Sales: How to stand out in your sales career

Intercom, Inc.

Here’s an example from LB’s own career: at LinkedIn, when her team of SMB AEs were short on inbound pipeline, she had her reps take an entire day off their calendars to focus on prospecting. At the director and VP level, you should be thinking about strategy and proactive, not reactive, work.

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Big Changes at the Product Bistro!

The Product Bistro

Originally I built it on one of the lower tier paid Wordpress commercial sites, just to free myself of the back end hassles associated with the setup and maintenance of a clean professional site (and, if I was able to crack into the consulting game, I could write it off as a business expense).

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The biggest challenges facing support teams right now (and how to solve them)

Intercom, Inc.

In a commissioned study by Forrester Consulting on behalf of Intercom undertaken in April 2021, Drive Conversational Experiences for a Future-Ready Customer Support Strategy , we learned that only 37% of support leaders and decision-makers are satisfied with their organization’s current digital channels and solutions.