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User Personas, Buyer Personas, and the Missing Link in B2B

Product Management University

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. However, user personas and buyer personas are distinctly different. It’s the department persona.

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437: Product road mapping for executives to align customer needs and business strategy – with Maziar Adl

Product Innovation Educators

How product mangers can improve collaboration in cross-functional teams Today we are talking with Maziar Adl, the co-founder and CTO of Gocious, an organization that creates product roadmap management software. They’re about cutting sprints and prioritizing user stories. The role of product management is extremely in flux.

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They Are Not Product People

The Product Coalition

Naturally, I relied on the very talented people at the company to share their insights with me. Just kidding, of course, they were all very nice and happy to help. I remember that at some point, I was debating with the CTO and Co-Founder?—?one I’m talking about your customers. I had no cybersecurity background at all.

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8 Keys to Getting Started

Product Management Lessons from the Trenches

Two years ago this week, I started work as the first VP of Product Management at NTENT - a company with huge, rapidly growing market, world-famous CTO, seasoned executives and engineering team, and core technology that only a handful of companies in the world possess. Read about the industry, competitors, customers.

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2021 in conversation: Learnings from the podcast

Intercom, Inc.

Throughout the year, we’ve talked to business leaders, experts, and pioneers about all kinds of topics: from creating world-class customer experiences to the challenges of running a business during the pandemic, from being an ally and addressing gaps in diversity to building technical leadership careers. Will Larson , CTO of Calm.

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How Executives can Empower Great Design

Modus Create

But as an executive leader in your organization, whether you’re a Chief Information Officer, Chief Technology Officer, or the primary sponsor of a product development team, there are several things you can–no, should –do to greatly increase the chances that design can make a difference to your organization’s bottom line.

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How Benn Stancil’s newsletter became the cure for data biz ‘thought leadership’

Mixpanel

You’re a company founder and a CTO. In the very early days of Mode, there were three of us: our CEO, who was off talking to investors, our CTO, who was chained to a desk building the product, and me. I’ve also had prominent customers and prospective customers request to meet with me. The backstory is a little bit funny.