Product Management University

MARCH 5, 2025

Don’t start with products, start with user jobs that most need improvement and product priority decisions will be a lot easier. Product Marketing This is where the magic happens. No fluff, no filler, just impact. Lets flip the scriptput customer value first, and everything else will become obvious.

Customer Experience

Product Management University

JANUARY 22, 2025

If you want to make your products easier to buy, they have to be easier to sell. The most common mistake product marketers make with product positioning is they do it without regard for their salesforces ability to deliver it. Its less work for product marketing with better results. It goes without saying!

Positioning

UX Planet

OCTOBER 28, 2024

Gather data on competitor products, market trends, and potential audience demographics. Want To Master Product Design? It offers online design courses that cover the entire spectrum of product design, from foundational to advanced level. Try Interaction Design Foundation.

User Testing

Productside

FEBRUARY 12, 2025

Did you know that over 90% of startups fail, and a significant portion of failures stem from poor product-market fit? The post Mastering Zero-to-One Product Management: Lessons from Scott Jones appeared first on Productside | Product Management Courses & Training.

Product Management

Product Talk

FEBRUARY 5, 2025

Of course, just because something is simple doesnt mean that its easy. Or maybe we get caught up in comparisons, hearing success stories from product peers at other companies that lead us to say, That could never happen here. Of course, it might not feel magical at the time. You just have to get started. Talk to a customer.

Product Research

Productside

JANUARY 21, 2025

44% of attendees identified validating product-market fit as their biggest challenge, while 65% admitted their. The post Building an effective GTM plan appeared first on Productside | Product Management Courses & Training. Our recent webinar revealed a common truth: many organizations struggle with GTM execution.

Webinar

Arkenea

FEBRUARY 23, 2025

There’s one other important element to mention, because even though I think that many founders and product managers don’t put enough stock in buyer and customer feedback, there is an opposite problem that can happen, particularly in the early stages of a company or product. But then when do you move on?

User Testing

Roman Pichler

JANUARY 20, 2025

Product Strategy Discovery As its name suggests, product strategy discovery is about finding an effective product strategybe it for a brand-new product or an existing one whose current strategy is no longer valid. Once it’s created, it is executed, often over the course of several years.

Systems Review

Lenny Rachitsky

MAY 20, 2025

Each week I tackle reader questions about building product, driving growth, and accelerating your career. It happened with PMs, engineers, designers, and marketers at all levels of seniority and tenure. How do I give input early enough that a line manager can course correct before it’s too late?

Weak Development Team

The Product Coalition

NOVEMBER 17, 2024

It could mean being involved and contributing to product marketing discussions even if you are not called upon. Perhaps in your case, there are other such incidents, and that’s, of course, perfectly fine. It could be about challenging you — their manager — when you give guidance in a specific direction.

User Testing

UX Planet

OCTOBER 24, 2024

Value Proposition Canvas Value Proposition Canvas focuses specifically on the customer segments and value propositions to ensure product-market fit. It complements the BMC by providing a deeper dive into customer needs and how a company’s products address those needs. Want To Master Product Design?

User Testing

Usersnap

JUNE 26, 2025

To change that, we partnered with David Pereira , a product leader & product coach who’s made a name for calling out “fake discovery” and showing teams how to course-correct with ruthless clarity. Aim for product market fit by validating your concepts and aligning them with real market demands.

Product Research

Userpilot

APRIL 30, 2025

As a product marketing manager who has spent years optimizing for product adoption, Ive realised that acquiring and retaining isnt about shiny UI updates or random ad spends. Of course, none of this will work if you dont have the customer reviews to back it up. Sure, you could blame onboarding or a clunky user interface.

Feedback Software

Userpilot

APRIL 24, 2025

A seasoned product leader with over 5 years of experience in product or program management, product marketing, business development, or technology. An individual adept at owning and driving roadmap strategy and definition, with a track record of end-to-end product delivery. Who would be the best fit for this job?

Research Software

AB Tasty

JULY 3, 2025

Through his company, Conversion Ideas, Ruben helps people launch their careers in CRO and experimentation by offering accessible, high-quality courses and resources. Before joining Pattern, she led retail marketing as Senior Director at Quantum Metric. Ruben believes experimentation shouldn’t be judged solely by outcomes.

User Testing

Product Talk

AUGUST 13, 2025

As she put it: “There is no one natural owner for packaging, especially in companies that don’t have product marketing. So it falls to someone like me to pull together product, sales, marketing, and engineering. It’s a multi-stakeholder, multi-party team sport.” That early project involved months of wrangling.

Feedback Software

Product Innovation Educators

FEBRUARY 3, 2025

Innovation Leaders For those preparing to: Help their organizations improve innovation processes Move into formal innovation leadership roles I offer the Certified Innovation Leader (CIL) Program, aligned with the Association of International Product Marketers and Managers (AIPMM).

User Testing

Lenny Rachitsky

JUNE 15, 2025

Previously, she was a senior director of product at Big Health and a senior product marketing manager at Dropbox. With extensive experience tackling challenging problems in regulated industries and high-stakes environments, Hilary emphasizes the importance of building resilience and adaptability within teams.

Leadership

Userpilot

FEBRUARY 24, 2025

Candidates short profile Artem has 9 years of experience in product management and product marketing, specializing in B2C web and mobile applications. Product Adviser (Consultant) Stealth (20232024): Launched two financial products (business collateral loans and debt analytics), securing 300M in sales.

Analytic Tools

Lenny Rachitsky

MAY 6, 2025

Each week I tackle reader questions about building product, driving growth, and accelerating your career. For more: Lenny’s Podcast | How I AI | Lennybot | Lenny’s Reads | Courses | Swag Subscribe now Annual subscribers now get a free year of Perplexity Pro, Notion, Superhuman, Linear, Granola, and more. Subscribe now.

Development Team Review

Lenny Rachitsky

FEBRUARY 25, 2025

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Strategy working group: The product leader should assemble a core strategy working group, at a minimum, consisting of an engineering lead, a design lead, and a data lead, besides the product lead themselves.

Strategy

The Product Coalition

NOVEMBER 10, 2024

Of course, since I know that a more meaningful conversation is about problems and needs, I am aware of this tendency and force myself to change it, but it’s not always easy. And, honestly, it’s natural-we all do this. Even I, despite knowing better, often find myself talking about solutions with my team. Start right away.

User Testing

Arkenea

JULY 8, 2025

. #6 Relationships – the most valuable asset when building a product Jamie Wong, Founder and CEO at Vayable The purpose of a startup is to learn and grow as quickly as possible. We’ve had to respond to market shifts and learnings along the way, of course, but the WHY we are doing this had always remained the same. #7

Research Software

Userpilot

MAY 21, 2025

Starts at: $240/month for up to 3,000 Monthly Active Users UserGuiding: I find it works well for non-technical teams who just want to build simple checklists and onboarding tours for web apps, often in smaller marketing-led orgs. Starts at: $174/month for the Starter plan Userpilot: Of course, Im biased here.

Analytic Tools

Lenny Rachitsky

JUNE 22, 2025

” This simple repetition ensures alignment, invites course correction, and ensures credit. Managing-up formula: “Say you’re gonna do the thing, say you’re doing the thing, say you did the thing.” Windsurf succeeded by tracking which code suggestions users accept and reject.

ChatGPT

Product Management University

SEPTEMBER 11, 2024

Learn Targeted Skills in Small Chunks On the Go Today, Product Management University announced the availability of 15 new micro learning courses for high technology product managers in B2B. Product Management University micro learning courses are offered in live virtual, onsite and on-demand e-learning formats.

Product Management

Sachin Rekhi

AUGUST 23, 2022

The hardest part of bringing a new product to market is always the elusive hunt for product/market fit. Marc Andreessen describes product/market fit as "being in a good market with a product that can satisfy that market". The experience of failing on Anywhere.FM

User Testing

Product Management University

MARCH 14, 2023

It gives product management, product marketing, sales and customer success teams a common holistic view of the customer so they can focus their collective efforts on eliminating the obstacles and helping customers achieve those outcomes.

Framework

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. Every step of the way.

Product Marketing

Productside

MARCH 24, 2025

Productside | Product Management Courses & Training Refining Product-Market Fit and Scaling B2B SaaS Products Most startups dont stall because of bad ideasthey stall because they stop refining their product-market fit and what works. Everyones chasing the next AI feature or untapped market.

Analytic Tools

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. When I open my car’s hood, I see many things, but I have no idea what they are, how they should work, and of course, I’m unable to identify what went wrong in case of a problem. So here it is?—?product-market

User Testing

Product Management University

OCTOBER 9, 2024

Unconventional Skills That Simplify B2B Product Management Today, Product Management University announced free training courses for product managers. Who Are the Courses For? Aspiring product managers that want to learn basic skills and best practices for B2B and B2B2C product management and get certified.

Product Management

Sachin Rekhi

OCTOBER 4, 2022

Video: How Today's Product Builders Find Product/Market Fit. I recently had the opportunity to sit down with Fareed Mosavat, Chief Development Officer at Reforge, for a discussion on how today's product builders find product/market fit.

User Testing

Product Management University

FEBRUARY 12, 2024

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. Track Record of Year-Over-Year Product Revenue Growth Not to state the obvious here, but product revenue is always top the priority. I came into a product marketing role from pre-sales.

Product Marketing

Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing?

Product Marketing

Product Management University

SEPTEMBER 4, 2023

Consider the fact that portfolio marketing just might be your ticket to strategic product marketing in its purest form, making everything a lot easier with better results. What is Portfolio Marketing? Building your positioning around buyer and user personas (traditional product marketing) is fundamentally flawed.

Product Marketing

The Product Coalition

JUNE 18, 2023

touches on what startups should and shouldn’t do when striving for product-market fit. Perhaps that’s why Enzo Avigo, CEO of June , reportedly recommends several “dos” and “don’ts” on LinkedIn on how startups can navigate their journey towards product-market fit. CEO of June.so Any principles I’m missing?

User Testing