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Story-Based Customer Interviews Uncover Much-Needed Context

Product Talk

Customer interviews are one of the most impactful activities a product team can do. Customer interviews are one of the most impactful activities a product team can do. Tweet This An early customer interviewing mistake is to spend your interview time exploring your solution ideas. Let’s dive into why.

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10 Product Roadmapping Mistakes to Avoid

Roman Pichler

This can be reassuring for customers and stakeholders. This makes the roadmap harder to understand, and it increases the effort to keep it up to date. It will also limit your ability to experiment and learn, to run sprints and discover the best way to address the user and customer needs and create value for the business.

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Six Common KPI Mistakes to Avoid

Roman Pichler

Consequently, you don’t know for sure how fast you are running and if you are on track to achieve your target finish time. While common sense suggests that managing a product without the right measurements is not a sensible approach, I’ve seen product teams who did not use any KPIs. 2 Wrong Product KPIs.

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Develop a Rummy Game?—?Comprehensive Guide to Card Game App

The Product Coalition

Develop a Rummy Game — Comprehensive Guide to Card Game App Introduction Card games have a rich and storied history, that attracts players of all ages across the globe. With the enlargement of smartphones and mobile apps, traditional card games like Rummy have found a new digital home, opening up exciting opportunities for game developers.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. The amount of bad data causes teams to waste valuable time during their workflow, and decreases their number of targeted prospects.

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Ten UX/UI Design Challenges That Can Compromise Financial Apps

The Product Coalition

“If you think good design is expensive, you should look at the cost of bad design,” Ralf Speth, a former Jaguar Land Rover CEO. The study by the Design Management Institute analyzed the performance of design-led organizations that place influential design decisions at the top as compared to the Standard & Poor’s index over 10 years.

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How to Build Mobile Apps Customers Really Want

Alchemer Mobile

How long does an application have to prove itself, before the user moves on to something else? As a mobile product manager, you have three days to delight your user before they turn to one of your competitors. Know Thy Customer—and Thy Enemy. Develop real personas that reflect your customers. Three days.