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How Product-Market Fit Really Works (Part 2)

The Product Coalition

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey.

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How Product-Market Fit Really Works (Part 1)

The Product Coalition

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood. So here it is?—?product-market

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Do Your Customers Really Want to Pay Less?

The Product Coalition

We all want maximum value for minimum effort or cost. In times of an economic downturn, it is very tempting to offer less for lower prices. But is it really what your customers want? Here’s how to look at it in order to make the right decision for your customers. But which one is more important? I decided to meet B.,

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4 Product Management Certifications that are Worth Your Time

ProductPlan

There’s an abundance of books, podcasts, as well as events at your disposal that cover various product management topics. Learning on the job or via a professional mentorship offers the chance to grow and gain valuable experience. Here’s even more good news: There are many product management certifications and courses available today.

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Not Everyone Has to Be Your Customer

The Product Coalition

SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. Who they are, why they chose to work with the company, what value they are getting out of the product, etc.

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The Value Assessment Framework (Part 3)

The Product Coalition

We were monitoring our customers’ databases, and the architecture caused a severe performance impact on the databases themselves. It was an informed decision before my time there, that allowed us to release something very quickly. While none of our customers wanted to use this feature, many of them wanted to have the option.

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3 Reasons Your Customers Aren’t Buying Your Product

The Product Coalition

The fact that your potential customers have a problem, doesn’t mean that they are willing to do what it takes to solve it. I knew about the idea of laser eye surgery for a long time but was always too afraid to even think about it. Each one ran a series of tests over a few hours, and told me I’m a good fit for the surgery.