UX Planet

JANUARY 23, 2024

Master Google Analytics 4 for user behavior analysis, UX design optimization, and enhanced website performance to improve sales. Let’s start, Google Analytics 4 is a powerful web analytics service that provides valuable insights into user behavior, engagement, website conversion, and much more. It’s six years old.

Data Visualization 81

Data Visualization Analytic Tools User Testing UX 81

Amplitude

JANUARY 13, 2021

Our data obsession is why OkCupid makes more than 4 million connections every week, over 200 million a year, 5 million introductions a day, and gets more mentions in the New York Times wedding section than any other dating app. The more questions we ask, the more information we receive, and the better we can pair users with someone else.

Data Visualization 52

Data Visualization Analytic Tools Research Software Reporting Tools 52

Lenny Rachitsky

JANUARY 16, 2024

But once the equations are defined, your teams are aligned, and the equations operationalized, you’ll experience a huge force multiplier—because everyone will be focusing their energy on the same (high-leverage) levers. One key metric for every business is customer acquisition payback period. This won’t be perfect.

User Testing 124

User Testing B2C Outbound Feedback Software 124

Mixpanel

FEBRUARY 6, 2020

In 2019, industry-leading Business Intelligence tools (BI tools), Looker and Tableau, were acquired by Google and Salesforce for over $18 billion combined. Looker, and other tools like it, are often deployed with good intent. But it’s a solution that requires out-sized technical expertise, time, and resources.

Data Visualization 103

Data Visualization Analytic Tools Reporting Tools Technical Review 103

Usersnap

AUGUST 20, 2021

Have you ever made a costly mistake because your customer feedback analysis wasn’t on point? Unfortunately, it’s happened to us; as one time is already too many for any growing SaaS company, we needed to come up with a way to improve our analysis process. What is Customer Feedback Analysis? People use complex language.

Feedback Software 52

Feedback Software Customer Feedback User Testing Data Visualization 52

Lenny Rachitsky

NOVEMBER 16, 2023

Denise Tilles is the CPO at Grocket, Melissa’s colleague at Produx Labs, and a seasoned product leader with over a decade of experience. In today’s episode, they share insights, strategies, and real-world experiences to master all things product ops.

Product Research 52

Product Research User Testing Reporting Tools Customer Feedback 52

Indicative

AUGUST 12, 2020

G2 has named Indicative as a Leader in Customer Journey Analytics in G2’s 2020 Summer Report. . Indicative is the only Customer Analytics platform designed specifically for non-technical business users that connects directly to your data warehouse. What Users Had To Say About Indicative. Why We’re Leaders.

Data Visualization 105

Data Visualization Reporting Tools Analytic Tools Technical Review 105

Mixpanel

NOVEMBER 9, 2020

In 2019, industry-leading Business Intelligence (BI) tools, Looker and Tableau, were acquired by Google and Salesforce for over $18 billion combined. It takes an expensive, time-consuming, up-front investment in data to realize the benefits of BI. The relative strengths and weaknesses can be summarized as follows. Implementation.

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Data Visualization Analytic Tools Differentiation User Testing 111

Mixpanel

MAY 8, 2023

For marketing teams focused on getting more user traffic and signups, Google Analytics has been the tool of choice. But with customers spending more time researching and buying online, websites and product experiences are converging to accommodate customer needs, and the scope of analysis for most marketers is increasing.

Data Visualization 52

Data Visualization Analytic Tools Embedded Analytics Reporting Tools 52

Mixpanel

AUGUST 10, 2021

Eventually, there came technologies to collect things like software user events automatically, which made data far more plentiful and turned the process of rendering sense of what you’ve gathered into the obstacle. By that time, you totally forget how to write the query again.”

Analytic Tools 126

Analytic Tools Data Visualization Engineering Transportation 126

People-First Product Leadership

SEPTEMBER 17, 2023

Around the same time a product management mentee I advise through the First Round Fast Track program asked how to best “onboard” their new manager. Please reach out at any time with questions or clarifications needed. Are there adjustments to the product development lifecycle you recommend based on your experience?

Research Software 52

Research Software Data Visualization Analytic Tools Feedback Software 52

Piyanka Jain

JUNE 10, 2019

What Google’s and Salesforce’s respective acquisition of Looker and Tableau Software means for CIO’s The BI analytics tool space is consolidating to compete against Microsoft’s ensemble of Business Analytics(BA) products which promises to solve for the entire workflow?—?data With Google’s announcement to buy Looker for $2.6b

Analytic Tools 150

Analytic Tools Data Visualization Customer Experience Enterprise 150

Reveal

DECEMBER 2, 2021

This is where tools such as Reveal and Looker come in handy – they convert raw data into easy-to-understand and easy-to-use insights that enable organizations to reshape and modernize the way they do business. What is Looker? What Is Looker? In 2019, Looker got acquired by Google and is now part of the Google Cloud platform.

Embedded Analytics 52

Embedded Analytics Data Visualization Analytic Tools Reporting Tools 52

Split

AUGUST 5, 2020

The most significant benefit is knowing that your features work in production before your users have access. Your users are not going to log into your staging environment to use your software, so why do companies use dummy environments to test their features before release? The Benefits of Testing in Production.

Product Research 86

Product Research User Testing Testing Onboarding KPIs 86

Iteratively Blog

JANUARY 10, 2021

Looker and Mixpanel). Here’s an example we see all the time: ????? You need clear accountability, time and resources to empower the relevant teams and then you need to embed event tracking and success metrics down to the Jira ticket level (done is only done when tracking code is shipped along with the rest of the code).

Embedded Analytics 52

Embedded Analytics Analytic Tools Data Visualization Software Review 52

Amplitude

APRIL 12, 2018

And I see the same pattern right now with product where every company is asking themselves, “What is our strategy to have a great product experience for our customers?” The way customers feel about the product is your new brand. And it’s specifically customized to be used on product data.

Data Visualization 40

Data Visualization Analytic Tools Reporting Tools Research Software 40

Amplitude

APRIL 12, 2018

And I see the same pattern right now with product where every company is asking themselves, “What is our strategy to have a great product experience for our customers?” ” The way customers feel about the product is your new brand. And it’s specifically customized to be used on product data.

Data Visualization 40

Data Visualization Analytic Tools Reporting Tools Research Software 40

Userpilot

SEPTEMBER 25, 2023

The most important metrics to track are: Customer acquisition cost : The amount spent to acquire a new customer. The customer lifetime value : The total expected earnings of a single customer over their entire relationship. Conversion rate : The number of customers that convert into paying customers.

Data Visualization 102

Data Visualization Analytic Tools Reporting Tools Onboarding KPIs 102

Usersnap

SEPTEMBER 9, 2021

Ever found yourself getting loads of feedback, but didn’t have the customer feedback system in place to do something with it all? Not only is it a mess for you, but it can also let your customers down when you don’t do something about their feedback. The customer feedback system learning.

Feedback Software 52

Feedback Software Research Software User Testing Reporting Tools 52

Amplitude

SEPTEMBER 25, 2019

I had some experience using self-service visualization tools like Tableau and Looker at LogMeIn, and I liked being able to expose insights that were worth exposing. I was really splitting my time about 50/50 between working on things that served the high level need and working with teams that needed help the most.

Data Visualization 58

Data Visualization Customer Feedback Strategy Dashboard 58

Reveal

DECEMBER 1, 2021

With its robust capabilities to expand your business, add value to your customers, and ultimately grow your profits, embedded analytics solutions are becoming essential for businesses that want to be able to survive in the market. Instead, users can look at key business data in context increasing their productivity and efficiency.

Embedded Analytics 52

Embedded Analytics Data Visualization Analytic Tools Reporting Tools 52

Userpilot

MAY 22, 2023

Tracking cross-platform analytics is essential for product teams to see a complete view of customer behavior. TL;DR Cross-platform analytics is the activity of tracking and analyzing user behavior across multiple platforms or devices. Tools like Google Analytics or Amplitude allow you to track user behavior across all platforms.

Analytic Tools 95

Analytic Tools Feedback Software Data Visualization Reporting Tools 95

Mixpanel

AUGUST 11, 2020

From understanding the analytics landscape to mapping capabilities with KPIs and integrating new tools with your current stack, we know that choosing a product analytics solution can be overwhelming—not to mention, time-consuming. Marketing analytics help teams answer questions like: where are my users coming from? Source: Semetis.

Data Visualization 98

Data Visualization Analytic Tools Reporting Tools Research Software 98

Indicative

OCTOBER 23, 2020

It is important to customize the components of your analytics stack to meet your business’s unique needs. Events” are user actions, or what a company would define as a meaningful transactional moment. mParticle : mParticle is a mobile-first customer data platform that offers support for web data, too. Event Data. Major Players.

Embedded Analytics 141

Embedded Analytics Analytic Tools Data Visualization Reporting Tools 141

The Product Coalition

OCTOBER 5, 2020

In practice, that means creating quality, communication, and operational programs that help product teams spend more time on their highest leverage activities like creating products and delivering value to the business. But fixing broken experiences is important. Key Tasks User issues reports. Product health tracking.

Embedded Analytics 157

Embedded Analytics Data Visualization Reporting Tools Weak Development Team 157

Iteratively Blog

MAY 31, 2020

Time and again, folks have used product analytics tools to better understand their customers. Businesses use analytics to determine product health, improve the customer experience, test product-market fit, and ensure that they are making the right investments with limited time and resources.

Data Visualization 97

Data Visualization Analytic Tools Onboarding KPIs User Testing 97

Mind the Product

MAY 13, 2019

We recently reached 1,800,000 current account customers – after launching in January 2018 – and are focusing on growing our user base and revenue. In the same time, we’ve grown overdraft usage from zero to over 100,000 people, and revenue from zero to break-even on a per customer basis.

Research Software 170

Research Software Feedback Software User Testing Customer Experience 170

Mixpanel

JANUARY 9, 2020

And yours is among all that data—data about and produced by your customers as well as data that’s central to your day-to-day business operations. As with many things in this life, organization is the first step to success, whether you’re looking to increase operational efficiency, improve user experience, or innovate to grow market share.

Data Visualization 129

Data Visualization Analytic Tools Feedback Software Customer Feedback 129

Amplitude

NOVEMBER 12, 2019

Compared to one-time-purchase software, SaaS products offer a few key benefits. Another core benefit to digital products is that it’s possible to improve the user experience over time (such as by adding new features or upsell Digital products make it possible to improve the user experience over time.

Analytic Tools 94

Analytic Tools Onboarding KPIs Enterprise Data Visualization 94

Reveal

AUGUST 17, 2022

You can also read our comparison articles of Reveal vs Sisense , Reveal vs Looker , Reveal vs Logi Analytics , and Reveal vs Power BI. One of the most compelling benefits of Tableau is the overall user experience – the vendor offers many analytics functions and capabilities to assist users in analyzing and working with data. .

Embedded Analytics 59

Embedded Analytics Data Visualization Analytic Tools Reporting Tools 59

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. According to SiriusDecisions, 92% of B2B marketers consider ABM “extremely” or “very” important to their marketing efforts.

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Analytic Tools Research Software Feedback Software Reporting Tools 223

Mixpanel

APRIL 20, 2022

To quickly summarize, we collect marketing, sales, and product data from the relevant systems of record, merge them together in BigQuery using Salesforce account IDs as a common identifier and tag each account with whether it belongs to our ideal customer profile (ICP). Data structure for our Mixpanel project.

Data Visualization 122

Data Visualization Analytic Tools Reporting Tools User Testing 122

Mixpanel

FEBRUARY 17, 2022

When it comes to the four pillars of product analytics maturity , collaboration is the part we on Mixpanel’s Customer Success team are asked about the most: “How can we improve our collaboration?” ” “How do we improve data sharing between teams?” ” “How do we create a data culture?”

Data Visualization 59

Data Visualization Customer Feedback Analytic Tools User Testing 59

Userpilot

APRIL 3, 2024

TL;DR Dashboards display critical business data in real-time, streamlining decision-making and focusing on key metrics. When choosing a dashboard tool, pay attention to the ease of use , customization, integrations , value, and data privacy to meet business needs effectively.

Data Visualization 99

Data Visualization Embedded Analytics Reporting Tools Analytic Tools 99

Indicative

FEBRUARY 25, 2020

Data is the most valuable asset of our time. In this article, you’ll learn about a new genre of customer analytics capabilities that speak the language of people, rather than systems. We live in accelerated times, and the companies that are winning the race for market share are the ones with the best understanding of their metrics. .

Analytic Tools 94

Analytic Tools Data Visualization Reporting Tools Feedback Software 94