The Product Coalition

JANUARY 28, 2024

Your product sells not for its features, but for the value it brings to your customers. True product value lies in understanding and meeting the deeper, often unspoken needs of customers, beyond just functionality. Here’s a three-step approach to ensure products connect with users on a more meaningful level.

Framework 105

Framework Feedback Software User Testing Customer Experience 105

The Product Coalition

FEBRUARY 18, 2023

Every now and then, early-stage founders approach me to hear about their product idea and give them feedback. This mostly happens with products related to the product space itself — products for product managers and product teams. But in product management that is never true.

Data Visualization 132

Data Visualization Customer Communications Feedback Software User Testing 132

The Product Coalition

AUGUST 14, 2022

Bad Feedback Doesn’t Always Mean Your Product Is Bad Bad product feedback is a bummer. But contrary to what you might think, it doesn’t always mean your product is bad. Here is a quick guide to strategic thinking about product feedback. The feedback on all three talks was great. out of 10.

User Testing 125

User Testing Feedback Software Product Research Customer Feedback 125

ProductPlan

APRIL 18, 2023

In-app messaging is a way of communicating with users within the context of your product, often taking the form of tooltips, banners, or in-app chat. For software products, in-app messaging includes all of the native messages sent to a user while they are using your product.

Feedback Software 72

Feedback Software Messaging Customer Communications Customer Experience 72

ProductPlan

JUNE 5, 2020

Product management is certainly no exception. Product managers and leaders need to find ways to keep learning and growing in an ever-evolving product environment. There’s an abundance of books, podcasts, as well as events at your disposal that cover various product management topics.

Certifications 95

Certifications Customer Experience Artificial Inteligence Product Management 95

Revulytics

OCTOBER 12, 2018

An interesting question was recently posed to respondents of the Pragmatic Marketing 2018 Product Management and Marketing survey: “If you could say one thing to your CEO without fear of retribution, what would it be?”. By comparison, respondents said they spent nearly half the month managing email and attending meetings.

Data Visualization 66

Data Visualization User Testing Customer Feedback Customer Experience 66

The Product Coalition

MARCH 27, 2022

Creating a Solid Product Strategy One of the CEOs that I work with as part of my consulting services recently reflected with me on the process we went through for creating their new product strategy. It was a lengthy process, with quite a few trials and errors, until we found the right strategy.

Customer Experience 133

Customer Experience Product Research User Testing Data Visualization 133

The Product Coalition

DECEMBER 11, 2023

Make sure you can connect the dots very very clearly between what you are doing and your desired outcome (which especially in times like this should lead all the way to a business result , not “a good feature” or “happy customer”). You need to have a product strategy. There are many ways to crisp up your strategy.

Leadership 78

Leadership User Testing Customer Experience Customer Feedback 78

Centercode

JUNE 4, 2019

But using the Oculus Quest did get us thinking about what goes into Customer Validation for VR and emerging tech. Below is a summary of our discussion on the testing strategies that bring delightful VR products to market. You can’t get a holistic view of a commercial product by testing it before it’s feature complete.

User Testing 66

User Testing Product Research Research Software Feedback Software 66

Userpilot

JUNE 29, 2022

Did you know that product storytelling increases the chances of your product being remembered by 2200% ? Customers are more likely to remember your product if you tell them a compelling story. But as a product manager , creating a story that will capture a customer’s attention might not be in your wheelhouse.

Feedback Software 98

Feedback Software User Friction User Testing Customer Experience 98

The Product Coalition

SEPTEMBER 10, 2023

Leadership without authority is product management 101. But as a product executive, you must take it to the next level — and this time use it with the entire management team. Image by Denis Doukhan from Pixabay In the CPO Bootcamp we talk a lot about product strategy. But that’s not the real reason.

Leadership 104

Leadership Strategy User Testing Product Strategy 104

The Product Coalition

DECEMBER 31, 2023

With hard work, you are able to sell your product, and also keep your customers on board. Creating a Clear Segmentation If I ask you to profile your customers, initially it would seem that each one is different. To be able to build a product that serves a clear audience we must define that audience clearly.

User Testing 102

User Testing Workshop B2B Leadership 102

ProductBoard

DECEMBER 21, 2020

Introducing ProductExcellence.co, the product management community’s resource hub for all things Product Excellence, and Productboard’s most in-depth ebook yet.

Customer Feedback 52

Customer Feedback Naming Roadmap Product Strategy 52

The Product Coalition

DECEMBER 11, 2023

With everything you have to do every day, it is so easy to neglect strategy. But much like code, your product strategy also requires maintenance. If they do it well they are able to raise money, build the product, and the first customers are coming in. Because your customers aren’t product leaders.

Startups 78

Startups User Testing Customer Experience Roadmap 78

ProductPlan

JANUARY 7, 2022

Customers’ needs and expectations change as well. Better to learn now how influential product leaders do it so that you can make these moves proactively. Leveraging digital analytics tools—Google Analytics, for example—to gain better insights into customer behavior and product usage.

Analytic Tools 84

Analytic Tools Research Software Data Visualization Product Research 84

ProductPlan

DECEMBER 9, 2022

With so many social media posts, blogs, videos, ebooks, and podcasts, it’s hard to keep up. 10 Great Questions Product Managers Should Ask Customers. It’s a tenet of Product Management 101 that PMs need to get out of the building and talk to real-live customers… even if it’s just over Zoom.

User Testing 52

User Testing Customer Experience Certifications Product Research 52

The Product Coalition

DECEMBER 11, 2023

So you have done your planning and now want to communicate your roadmap to management or to the team. Photo by Tamil Vanan on Pexels You might have heard that I’m writing a book on product leadership. They named it after the feedback I constantly gave them on their presentations. There are more details to it.

Roadmap 78

Roadmap User Testing Workshop Presentation 78

The Product Coalition

JULY 31, 2022

Then, when you are already operating within the market, you need to identify your ideal customer profile. Once you do, your goal needs to be to succeed end to end with a small number of them, making them happy, paying customers. interview potential customers, understand the market and the competition, decide on an MVP, etc.

User Testing 121

User Testing Product Marketing Marketing Customer Experience 121

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market. If so, fantastic!

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product Coalition

JUNE 19, 2022

Photo by Yan Krukov from Pexels Time management is one of my favorite topics. I realized early on that I must manage my time properly. As product managers who are constantly in meetings and get questions from all around, this is critical. One of my best tips for doing deep product work used to be to work from home.

User Testing 125

User Testing Strategy Customer Experience Market Research 125

The Product Coalition

FEBRUARY 14, 2021

The Trade-Offs You Already Made As a product manager, you make trade-offs all the time, not only in the goals you set (as mentioned in the example above). For example, let’s say that you are creating a new onboarding experience for your product. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Onboarding KPIs 170

Onboarding KPIs Weak Development Team Customer Experience User Testing 170

The Product Coalition

DECEMBER 7, 2020

Leadership without authority is product management 101. But as a product executive, you must take it to the next level?—?and and this time use it with the entire management team. Last week’s learning session in the CPO Bootcamp was dedicated to product strategy. But that’s not the real reason.

Leadership 89

Leadership Strategy Product Strategy User Testing 89

Bain Public

APRIL 17, 2020

We worked hard to help transform Wastacks's AI/IoT business, Bringing Product Management to the Next Level at Livescale The Story Behind our Work with Enkidoo.ai. About Bain Public: Bain Public is a Product consultancy that helps companies make smart decisions, and ship top-notch products that innovate and achieve business objectives.

Workshop 52

Workshop Leadership Document Roadmap 52

The Product Coalition

OCTOBER 19, 2020

In 2000, Sergey Brin interviewed for Internet Magazine and said: “ when users come to Google.com all they want to do is search. And that’s our product “. But if I had to pick one quick method, that is relevant for any product at any stage, it would be to ask yourself why people are using your product, over and over again.

User Testing 88

User Testing Magazine Technical Review Customer Feedback 88

The Product Coalition

JANUARY 8, 2019

explains Amelie Watt, a Product Manager at Elevator Up, “This way, we’re able to remain flexible when plans change and quickly adjust according to new requirements and ideas….agile We see how they impact customer behavior. Insight into what customers need and want is fuel for planning. It is iterative.

Agile 60

Agile Roadmap Vision Customer Feedback 60

Under 10 Consulting

JUNE 6, 2019

Drucker, American management consultant. In my first job in product management, I was based in DC and my developers were based in California. I showed them what I’d been working on and they showed me new product features that were waiting for my approval. Product management in Marketing.

Weak Development Team 40

Weak Development Team Product Research Reporting Tools Customer Feedback 40

The Product Coalition

OCTOBER 12, 2020

Ford’s famous quote tells you exactly how he wanted it done: “Any customer can have a car painted any color that he wants, so long as it is black”. In our world, this would have been considered a great product strategy. As you are reading this, replace Ford’s car with your own product. What was so special about it?

Product Strategy 114

Product Strategy Strategy User Testing Product Research 114

The Product Coalition

JUNE 27, 2021

Creating a solid product strategy is an ongoing process, not a one-time effort. Once you created a first draft that you are happy with, it’s time to bring it to the market and iterate according to the feedback you get. But how can you test a strategy? It’s actually simpler than you think.

User Testing 89

User Testing Product Research Strategy Product Strategy 89

The Product Coalition

JANUARY 6, 2024

The competitive analysis itself is a major part of your product strategy efforts, and here is how to do it at the right level. In some cases, your manager would ask you about specific competitors. That’s normal and makes perfect sense, as not all customers want the same thing.

User Testing 111

User Testing Customer Experience Customer Feedback Presentation 111

UX Studio: Product Management

AUGUST 17, 2018

Usability testing forms a user experience research method, usually a qualitative one, as the core of UX research. It mainly aims to check product ease-of-use and functionality. A typical (potential) user of any digital product should be able to interact with it without frustration, and easily accomplish set goals.

User Testing 141

User Testing Product Research Research Software Feedback Software 141

The Product Coalition

MAY 20, 2023

Managing companies, like households, come with an often overlooked mental load. It’s not just the physical act of renovating that’s giving us pause, but the mental load of managing it alongside everything else we have going on. It can manifest as decision fatigue, burnout, and decreased productivity.

ChatGPT 97

ChatGPT Software Review User Testing Customer Experience 97

The Product Coalition

MAY 30, 2021

But most of all, it is exciting because it gives you an opportunity to see your strategy coming to life in short cycles with immediate feedback loops. The general process of product-led growth starts with mapping the customer journey?—?the So once you have launched your MVP (congratulations!) which means data.

Product Research 109

Product Research User Testing Feedback Software Customer Experience 109

Gainsight

JUNE 22, 2022

SaaS companies may have brought customer success (CS) to the fore. Still, enterprises have found a place for this newcomer function in helping customers realize value from products, churn less, and expand efficiently. Previously, customer sales and acquisition were crucial growth elements. How can they align?

Enterprise 52

Enterprise Analytic Tools Data Visualization Onboarding KPIs 52

The Product Coalition

FEBRUARY 4, 2023

Influence without authority has always been the foundation of product management. As product leaders, this is even more important. Many product leaders who were formerly product managers, or even product group leaders in large organizations, suffer from the same issue. The team that they manage.

Leadership 143

Leadership User Testing Product Strategy Strategy 143

Under 10 Consulting

JANUARY 2, 2020

When a company is small, the product manager (by whatever title) is responsible for activities across the entire product life cycle—from ideation to market delivery and sales support. In these organizations, the product role is that of a generalist. . As the product team expands, we see specialized roles emerge.

Data Visualization 87

Data Visualization Reporting Tools Analytic Tools Research Software 87

The Product Coalition

MAY 9, 2021

Photo by zhang kaiyv from Pexels One of my customers recently shifted from a classic enterprise sales approach to a product-led growth model. We worked on this change for quite some time, and when the first release of the no-touch product was ready it was a major milestone. the product leader?—?to And it is up to you?—?the

Agile 134

Agile Roadmap Feedback Software User Testing 134

The Product Coalition

NOVEMBER 25, 2020

I absolutely love this framework because of its simplicity on one hand and its insightfulness on the other. These categories outline the end to end, high level, customer journey of your product. marketing, sales, customer success, and of course product and R&D.

Data Visualization 89

Data Visualization User Testing Dashboard Customer Experience 89