The Product Coalition

DECEMBER 19, 2021

The first product manager in a startup is a critical role with immense impact on the startup’s success?—?both Photo by Tolga Ulkan on Unsplash When I joined Twiggle as their first VP Product I was the thirteenth employee. Shortly after I started, the CEO surprised me by saying I should hire a product manager.

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ProductBoard

JUNE 22, 2020

This post is an excerpt from our ebook, “Building excellent products in the age of remote work,” written to help you overcome today’s unique challenges and focus on what really matters—building excellent products that customers truly need. Even before COVID-19, the writing was on the wall for product managers.

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ProductPlan

JUNE 5, 2020

Product management is certainly no exception. Product managers and leaders need to find ways to keep learning and growing in an ever-evolving product environment. There’s an abundance of books, podcasts, as well as events at your disposal that cover various product management topics.

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The Product Coalition

DECEMBER 11, 2023

Photo by Alexas_Fotos on Unsplash When I was VP of Product at Twiggle, building the product from zero to one (and then one to ten and so on), I hired a technical writer freelance. Our product was an API, and we needed comprehensive technical documentation. They might, occasionally, but you can’t let your success depend on that.

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Product Management University

JUNE 5, 2023

Most product managers know how to create a product vision, but that’s not the hard part. The extent to which stakeholders get behind your product vision has everything to do with how the product vision is articulated. What is a Product Vision? Why is a Product Vision Important?

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Vision Product Research User Testing Customer Experience 130

The Product Coalition

JUNE 18, 2023

It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. One other misunderstanding that was much harder for me to explain was related to how people understood the word ‘product’ in what I do. Not all markets want to buy this way.

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Naming User Testing Feedback Software Weak Development Team 131

The Product Coalition

JULY 2, 2023

I’m sure you know this quote and see it a lot in product management. But the difference between theory and practice isn’t limited to product management theory  — mostly processes and methodologies. It’s much more than a UX exercise, it ties directly into your product strategy.

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User Testing Customer Experience Product Strategy UX 111

The Product Coalition

SEPTEMBER 10, 2023

Leadership without authority is product management 101. But as a product executive, you must take it to the next level — and this time use it with the entire management team. Image by Denis Doukhan from Pixabay In the CPO Bootcamp we talk a lot about product strategy. You have what it takes to do it well.

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The Product Coalition

AUGUST 14, 2022

For some reason, most of them want my product strategy and product-market fit lectures during May and June, every year. Unlike the last 3 sessions, the audience in the other training program mostly consisted of freelancers and people who aspire to become product managers. Speed-Up the Journey to Product-Market Fit.

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User Testing Feedback Software Product Research Customer Feedback 128

ProductBoard

JANUARY 17, 2019

Alternatively, if a senior manager asks you what you’re working on to improve retention for small business customers, will you be able to assure them that you’re on top of things? In our free eBook.

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Product Strategy Strategy Engineering Customer Experience 40

The Product Coalition

FEBRUARY 1, 2021

Product management requires so many diverse skills that most likely your people are more experienced than you at least in some of them. If the people reporting to you know better how to do their job, what is your role as a manager? It can be a full-blown CPO responsibility or a CTO who runs both product and technology.

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CTO Coach Reporting Tools CTO Management 97

The Product Coalition

AUGUST 16, 2020

SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. Who they are, why they chose to work with the company, what value they are getting out of the product, etc.

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User Testing Customer Experience Customer Feedback Product Strategy 168

The Product Coalition

MARCH 12, 2023

We help them with their product strategy as well as building a strong product organization. That, of course, includes helping them hire the right people, and specifically the right product leader. That’s why they are looking to hire a product leader and not just a senior product manager.

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User Testing Product Research Consulting Leadership 110

The Product Coalition

MARCH 27, 2022

Creating a Solid Product Strategy One of the CEOs that I work with as part of my consulting services recently reflected with me on the process we went through for creating their new product strategy. It was a lengthy process, with quite a few trials and errors, until we found the right strategy.

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Customer Experience Product Research User Testing Data Visualization 137

The Product Coalition

DECEMBER 31, 2023

It’s a mature startup, with a number of products in the market, a leader in some categories and building up nicely in others. As is almost always the case, what seems to be execution gaps turn out to be product strategy gaps, and so we started with creating a clear product strategy.

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ProductPlan

APRIL 18, 2023

The most common use case for this is to provide support, but live-chat can also be used for making announcements or prompting product feedback. Some examples of this are prompting a user in a desktop application to download a mobile app, or using a mobile push notification to offer an ebook to users that isn’t optimized for mobile.

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Feedback Software Messaging Customer Communications Customer Experience 75

ProductBoard

DECEMBER 21, 2020

Introducing ProductExcellence.co, the product management community’s resource hub for all things Product Excellence, and Productboard’s most in-depth ebook yet.

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Customer Feedback Naming Roadmap Product Strategy 52

The Product Coalition

JULY 30, 2023

Are they struggling to convince management to secure a budget? Once you understand what is it exactly, you can formulate a strategy. For example, my strategic consulting clients usually need me when they realize they have a product strategy problem (even if they don’t call it that way). Do they still want to try alone?

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User Testing Customer Experience Webinar Consulting 110

The Product Coalition

DECEMBER 11, 2023

You need to have a product strategy. As I said in the past, a product strategy has to make sense to you before you invest anyone else’s work in it. They are not selling the product, they are selling its value, which is much harder to identify and define than initially seems.

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Leadership User Testing Customer Experience Customer Feedback 78

The Product Coalition

DECEMBER 11, 2023

Marty said that most companies spend most of their time trying to minimize the feasibility and usability risks, but the far more important risks to manage are the value and business viability risks. Strategy and Focus It almost doesn’t matter what drove a company to work with me originally, at some point we get to strategy.

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Workshop Customer Feedback Leadership User Testing 78

ProductPlan

JANUARY 7, 2022

Here’s how we define it in ProductPlan’s eBook, 100+ Product Management Terms You Should Know: Digital transformation refers to a company’s move to digital solutions to improve its operations or products. What’s Product Management’s Role in Digital Transformation?

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Analytic Tools Research Software Data Visualization Product Research 93

The Product Coalition

FEBRUARY 18, 2023

Every now and then, early-stage founders approach me to hear about their product idea and give them feedback. This mostly happens with products related to the product space itself — products for product managers and product teams. But in product management that is never true.

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Data Visualization Customer Communications Feedback Software User Testing 136

The Product Coalition

FEBRUARY 11, 2024

As a product manager or leader, you should always create your own customer advisory board , just less formally. If you have a product marketing manager, this is a good opportunity to involve them. Then, go ahead and check it with customers directly. I’m a big believer in open communication.

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Framework User Testing Customer Experience Definition 107

The Product Coalition

JUNE 19, 2022

Photo by Yan Krukov from Pexels Time management is one of my favorite topics. I realized early on that I must manage my time properly. As product managers who are constantly in meetings and get questions from all around, this is critical. One of my best tips for doing deep product work used to be to work from home.

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User Testing Strategy Customer Experience Market Research 128

The Product Coalition

MARCH 19, 2023

Product management is a creative job in the deepest sense: We create products. But the level at which we need to do so changes dramatically over the course of a product person’s career, and the transition is not always easy. Here are three levels — each relevant to a different stage in your career and your product.

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User Testing Framework B2B Document 145

The Product Coalition

OCTOBER 26, 2020

The role of the product leader goes far beyond managing the product department. Here is your true responsibility as a product leader, so that it’s no longer a secret. Photo by JOSHUA COLEMAN on Unsplash Most of the CEOs I work with, understand that the role of the product leader is very important.

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User Testing Definition CTO Product Research 127

Product Innovation Educators

APRIL 17, 2023

How organizations can empower product managers Today we are talking about what a product-led organization is, barriers that can prevent an organization from being product-led, and actions to create the product-led organization. I eventually got fired as a product manager.

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Customer Experience Leadership Startups Engineering 95

ProductPlan

DECEMBER 9, 2022

With so many social media posts, blogs, videos, ebooks, and podcasts, it’s hard to keep up. 10 Great Questions Product Managers Should Ask Customers. It’s a tenet of Product Management 101 that PMs need to get out of the building and talk to real-live customers… even if it’s just over Zoom.

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User Testing Customer Experience Certifications Product Research 52

The Product Coalition

DECEMBER 11, 2023

With everything you have to do every day, it is so easy to neglect strategy. But much like code, your product strategy also requires maintenance. Take the breakdown to management, get their feedback, and create alignment. And when left unhandled for too long, you might barely notice, but the impact can be deadly.

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Startups User Testing Customer Experience Roadmap 78

The Product Coalition

SEPTEMBER 19, 2021

When you consider the ideal customer profile, you need to get yourself into your customers’ world and deeply understand what they need to go through before they are ready to buy your product. But both them and their managers think they can do it or otherwise, they wouldn’t have gotten this job.

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User Testing Customer Experience Product Research Startups 142

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market. If so, fantastic!

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Product Marketing Marketing Research Software User Testing 52

The Product Coalition

JANUARY 28, 2024

Here’s a three-step approach to ensure products connect with users on a more meaningful level. I’m not talking about the Spotify model for product management, I’m talking about the app itself. Photo by NordWood Themes on Unsplash I have a confession to make: I don’t like Spotify. Stay tuned.

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Framework Feedback Software User Testing Customer Experience 107

The Product Coalition

SEPTEMBER 6, 2021

Customer experience isn’t just for products. As an employee, you provide customer experience to your manager, your colleagues, and your own employees. the one you give personally, but not to your customers: to your manager, to your colleagues, and the people you manage. especially with your manager?—?change

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Customer Experience User Testing Customer Feedback Data Visualization 160

The Product Coalition

NOVEMBER 15, 2020

When we were working on building their strategic roadmap, he asked me a great question: “why do I need to start with the strategy, and specifically when presenting to management? It was management who set the strategy anyway, so they already know it”. When working from this misconception, the strategy remains very thin?

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The Product Coalition

FEBRUARY 28, 2021

Did you ever find yourself struggling to explain to your manager why you need more people? an from Pexels My marketing manager recently asked me to define our marketing budget for 2021 so that she can plan accordingly. like hiring someone for your team, or allocating more engineers to your product?—?there Photo by Vlad Che?an

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The Product Coalition

JANUARY 8, 2023

A solid product strategy takes time to build. Here is the method I use for creating a product strategy that makes sense. When I talk to the startups I consult to , or with the CPO Bootcamp participants, I always say that building a solid product strategy isn’t like solving a math equation.

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Product Strategy Strategy Research Software Product Research 117

The Product Coalition

DECEMBER 11, 2023

So you have done your planning and now want to communicate your roadmap to management or to the team. Photo by Tamil Vanan on Pexels You might have heard that I’m writing a book on product leadership. These days you all need to present your roadmap to management, and many people are asking for a deck template.

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