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Lead Nurturing 101: How to get new customers beyond the free trial

Intercom, Inc.

Why lead nurture should be an important part of your marketing strategy. The hard part is converting them into long-term, loyal customers. At Intercom, we tackle this using behavior-based nurture messages, which adapt to the actions customers take during their free trial, at different times and in their own unique order.

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ProductPlan Named Fortune’s Great Places To Work Top 100 Small Businesses in 2021

ProductPlan

Heart: We want our work to have meaning, and we care deeply for our team, our customers, and our society at large. Activities included presentations from customers to lightning talks where employees volunteer to present on a topic of passion and trivia at a local brewery, to name a few. It feels like my input is valued here.

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UX Case Study: How We Designed A Bilingual Lifestyle Magazine

UX Studio

Lifestyle magazine Sport360.fit Its parent company already had a successful sports magazine read mostly by men. Among Dubai magazines to this day, only they rely on influencer content, while in the app, users can contact influencers for advice, tips etc. Arabic user interface. Feedback from usability tests.

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The T-Shaped Product Manager

Roman Pichler

As the name suggests, product-specific capabilities are limited to a single product or product portfolio. They include a deep understanding of the users with their needs, the competition, and the market trends. Do you understand how to validate your product including the user experience and the features?

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Top 5 Startup App Development Companies in 2021

The Product Coalition

Entrepreneur Magazine named Sidebench one of the Most Entrepreneurial Companies in America (3x-time). The agency works side-by-side with ambitious companies, brands, and founders to make bolder choices and uncover transformative change with customer-centric and truly user-validated digital products.

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Miro’s Andrey Khusid on the art of distributed teamwork

Intercom, Inc.

Here are five quick takeaways: In 2011, Forbes Magazine called RealtimeBoard (Miro’s previous iteration) “a virtual whiteboard on steroids” We chatted to Andrey about this description to see if the shoe still fits today. In our discussion we unpack what this means for them as a company and for their customers.

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TEI 338: Better OKRs, with the person who wrote the original OKR book – with Christina Wodtke

Product Innovation Educators

Her name is Christina Wodtke, and she is a lecturer at Stanford, sharing insight into human innovation and high-performing teams. and many others, as well as founding three startups, and the online design magazine Boxes and Arrows. If you’re moving into a new market, run lots of experiments to test hypotheses.

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