Lead Nurturing 101: How to get new customers beyond the free trial
Intercom, Inc.
JANUARY 22, 2019
Why lead nurture should be an important part of your marketing strategy. The hard part is converting them into long-term, loyal customers. At Intercom, we tackle this using behavior-based nurture messages, which adapt to the actions customers take during their free trial, at different times and in their own unique order.
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