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17 SaaS Customer Success Best Practices to Improve Customer Retention

Userpilot

In SaaS, it’s advised to follow customer success best practices to ensure that users achieve their desired outcomes with your product and become loyal advocates for your brand. TL;DR Customer success builds long-lasting relationships, increases customer retention , lifetime value , and advocacy, and informs product development.

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How Customer Success Can Grow User Adoption on New Releases

Product Management University

If you’re a customer success manager, this is a great opportunity for a win-win scenario. You’ll have a good reason to get closer to your customers and your company gets higher product adoption (and possibly revenue) at the same time. Customer Success Managers, you’re the third link in the communication chain.

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Customer Success – How To Build Relationships With Customer Executives

Product Management University

As the customer success manager (CSM) role evolves into more of a strategic customer leadership role versus a tactical reactionary role, it’s critical to build relationships with customer executives, and in most cases, it’s not as difficult as you think. Your Plan for Building Relationships With Customer Executives 1.

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Product Management University Launches The Customer Outcome Framework for Product Management, Product Marketing, Sales and Customer Success

Product Management University

One View of the Customer. Measurable Customer Value. Today, Product Management University announced the availability of its Customer Outcome Framework for B2B. It’s a simpler approach for bringing quantifiable strategic value to the customer versus the typical approach of focusing solely on customer problems.

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The Democratization of Customer Success

Speaker: John Ragsdale, Vice President of Technology Research for TSIA

One of the most visible changes to companies as part of this transformation is the advent of customer success. The function of your customer success is tied to several key objectives and most, if not all, of these are litigable through community. How community can democratize customer success.

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Customer Success, Jobs To Be Done (JTBD) and Quantifying Customer Value

Product Management University

Quantifying customer value can turn the “what have you done for me lately ” question into a productive conversation that results in higher renewal rates and higher sales of add-on products/services. If you’re a customer success manager, it’s a familiar scenario. The time for renewal is fast approaching on one or more accounts.

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The Role of Customer Success Teams

The Product Coalition

Let’s talk about how CS teams drive value in logging customer feedback, product roadmapping, and closing the loop. Your Customer Success team is critical to an effective feedback management process. Building a customer feedback management system? Don’t forget to include your customer success team — they’re critical.

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From Developer Experience to Product Experience: How a Shared Focus Fuels Product Success

Speaker: Anne Steiner and David Laribee

As product managers, we need to understand how a good DX can contribute not only to the well-being of our development teams but also to the broader objectives of product success and customer satisfaction. The session aims to bridge the gap between an isolated focus on development and a holistic view of product strategy.

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The State of Customer Success Pt. 1

In conjunction with Gain Grow Retain, we sat down with some of the most influential Customer Success Leaders out there. Together, Vanilla etched out the State of Customer Success in 2022. Is your Customer Success team as prepared as they should be? What does it look like? How can you prepare?

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Why Product Led Growth is a Customer Success Responsibility

As the eyes and ears of an organization, Customer Success can drive acquisition, expansion, and retention. But without a clear understanding of a product’s capability, or the value it creates for customers, churn is unavoidable.

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A Strategic Guide to Community Gamification

In Customer Success terms, an engaged customer is one that is immersed in your product. Ideally, they find value and success daily and help other customers to do the same. Gamification is a proven solution that can strengthen relationships and loyalty between your Customer Success team and customers.

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Why Great CSMs Lead to Great Revenue Pipeline

Speaker: Christian Jakenfelds, CSM at Planhat

But what many customer success professionals don’t understand is that this work can actively impact an organization’s new revenue. CSMs can identify and use customer stories, quotes, and referrals to help drive revenue and business growth. Register to understand: The customer inputs sales and marketing are crying out for.

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CCO + CMO: A Winning Partnership for Accelerated CX Growth

Centering a business around the customer is critical for accelerated growth and customer-centricity requires a strong CCO and CMO alliance. When they work together, the CMO and CCO can build better customer experience, satisfaction, and retention. How the CCO can improve CX and drive advocacy. Download the ebook now!

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Data-Driven Marketing 101

Here’s what’s covered: How data-driven marketing drives the customer experience. The most challenging obstacles to data-driven marketing success. This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Understanding marketing strategy & performance.

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Capitalize on Digital Opportunities: From Transformation to Optimization

According to Forrester, organizations that have successful digital transformations and continued optimizations demonstrate a strong focus on how their overall experience meets the needs of their customers and employees. Challenging the assumption that they know their customers perfectly. Turning engagement into loyalty.