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Product in Practice: Iterating on Outcomes with Limited Data

Product Talk

Bluestone Analytics, where Thomas works, offers a range of solutions related to data and analysis. Describing the product he’s responsible for, Thomas says, “My product squad owns presenting that data in a way that will make it easier for you to find the clues you’re looking for. Click the image to see a larger version.

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4 ways to personalize your marketing messaging and boost engagement

Intercom, Inc.

But for marketing teams, getting it right can not only impress your customers and turn them into long-term advocates – it can also give your messaging the boost it needs to drive better results. Use first-party customer data to enrich your messaging. What is first-party data? Here are four simple ways to get started.

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How to use in-app messaging to retain your best customers

Intercom, Inc.

In-app messaging is a key component of a strong customer engagement strategy – one that reaches users at the right place, at the right time, and is consistent across platforms. Here, we take a deep dive on in-app messaging – defining exactly what it is and how to make it work best for your customers. What is in-app messaging?

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Data Products: Tell Me How And What

The Product Coalition

In the first part of this series I covered the why behind data products. In the previous article I gave examples of some of the data products you interact with everyday. The key thing to remember is that a data product is “ …facilitating an end goal using data ” (DJ Patil).

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Event Data for SaaS: A Complete Guide with Examples

Userpilot

Do you want to leverage event data to make data-driven decisions to enhance user experience? Event data allows you to understand your users’ behaviors and needs on a deeper level. It encompasses a wealth of data like user actions, feature usage, and beyond. What is event data?

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The UX of Data

Amplitude

Generating data is easy. Data is often not accessible unless you can write code. People in non-technical roles rely on data every day to make decisions, develop ideas or measure success. When everyone on the team is empowered to understand data, they can make more informed decisions and measure their own success.

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How Can CRM Marketing Help Predict A Customer’s Needs?

The Product Coalition

In the ever-evolving world of marketing, understanding your customers isn’t just about knowing their names and numbers, it’s about predicting their next move. Enter customer behavior prediction, a revolutionary approach that utilizes data and technology to forecast what your customers will do, buy, or feel in the future.