Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Collaborating with Product Management.

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Reporting Tools Product Marketing Marketing Research Software 70

Userpilot

APRIL 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software? What is product marketing?

Analytic Tools 69

Analytic Tools Feedback Software Research Software Customer Communications 69

Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

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Onboarding KPIs Analytic Tools Feedback Software Product Marketing 98

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

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Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

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Product Marketing Technical Review User Testing Marketing 78

The Product Coalition

OCTOBER 20, 2020

It’s understandable that most of us don’t make time for personal development. Who wants to spend time after a hard day of work learning and developing when they could be kicking back with a beer and watching The Crown? A few months ago, I introduced a concept I have developed called the PM, or Product, Quadrants.

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Weak Development Team Development Product Research Technical Review 99

Product Management University

AUGUST 15, 2023

If product priorities are shaped by market segment priorities instead of individual product needs, aren’t the priority debates just shifting from products to markets? It’s a logical question but the answer is a definitive no. Definitely yes but it’s not as complicated as you might think.

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Product Management Product Manager White Paper Management 246

The Product Coalition

APRIL 11, 2019

People like Dmitry are usually called Product Managers., they are responsible for new features, product development and only they decide if users really need this or that feature (jk, they make customer development based decisions). Those of you who read our book already know her Elena is a Product Marketing Manager.

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Product Marketing Customer Experience Marketing KPI 69

Product Management University

JANUARY 9, 2023

B2B product marketing changes significantly in a product led growth (PLG) model because the manner in which you’re positioning, marketing and selling your products is completely different than a direct sales model. Significantly reduce the overhead cost of sales and marketing as compared to a direct sales model.

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B2B Customer Experience Product Marketing Definition 130

The Product Coalition

JUNE 18, 2023

I have come to realize that people understand it very differently from the way I do (perhaps because they are not product experts?), and moreover, that the most common interpretation was not at all what I wanted to deal with, and definitely not where I believe (to date) most entrepreneurs need help.

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Naming User Testing Feedback Software Weak Development Team 125

Userpilot

MARCH 24, 2021

If you’re short on time and need the cut down version of this, here we go: Your product strategy helps you define what, why and for whom it is you’re building things. It helps you find product-market fit and gives your team direction. It helps define the problems you are trying to solve and helps form your product-market fit.

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Product Research Onboarding KPIs Product Strategy User Testing 119

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

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Analytic Tools Research Software Feedback Software Product Research 52

Userpilot

OCTOBER 15, 2021

In this blog post, I'll take you through the different types of product launch announcement emails, the product launch email sequence best practices to keep in mind throughout the process, and some fantastic real-life examples to inspire you in your own campaign. What is a product launch email? Let's get started.

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Feedback Software Research Software Product launches User Testing 98

The Basics of Product Management

MAY 24, 2020

Software Development Life Cycle (SDLC) is the process of building software, using 6 phases – Analysis, Definition, Design, Coding, Testing and Deployment. The acronym also stands for system development life cycle. People use it interchangeably with software development life cycle. Definition. Definition.

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Software Developers Software Development Research Software Software Review 52

Product Management University

OCTOBER 6, 2020

In theory, and I emphasize in theory, the impact of a product led growth model should be very minimal on product management. For product marketing, it pretty much changes everything. What is Product Led Growth? The Impact of Product Led Growth on Product Marketing.

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B2B Customer Experience Definition Demo 147

Usersnap

DECEMBER 13, 2022

We call it the product development life cycle. It will help you plan and collaborate with your product team. If ever curious to learn more about how teams go through these stages, we ran a survey with over 200 respondents to find out about teamwork, product development decisions, and how they’re made.

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User Testing Customer Feedback Product Research Customer Experience 52

The Product Coalition

SEPTEMBER 2, 2019

It’s obvious that these tools were developed with little or no customer participation. The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—?the the product/market fit. Everpix and Google Wave didn’t satisfy the market.

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User Testing Customer Feedback Product Research Customer Experience 60

Roman Pichler

DECEMBER 4, 2018

Technical Debt and Your Product. To understand if and to what extent your product is affected by technical debt, talk to the development team, for example, in the next sprint retrospective. I find that development team members usually have a good understanding where issues in the architecture and code are.

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Feedback Software User Testing Customer Experience Weak Development Team 252

Sachin Rekhi

AUGUST 6, 2015

The customer development and lean startup methodologies evangelized by Steve Blank and Eric Ries brought us a better approach that favored experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. Target Audience.

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User Testing Document Product Marketing Marketing 120

280 Group

AUGUST 26, 2022

For NASA that is the Space Launch Systems (SLS), developed over the past 11 years and set to launch on August 29, 2022. There are definite technical similarities between the powerful rockets, and both have shaped space technology in new, innovative ways. Agile Product Development Leads to Advanced Innovation .

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Reporting Tools Technical Review Systems Review Agile 156

Lenny Rachitsky

JUNE 11, 2024

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Explain the product-market-fit survey by Rahul Vohra c. Doing market research 12. Notion’s AI go-to-market strategy 13. Provide a detailed overview of Deel’s go-to-market strategy 14.

User Testing 87

User Testing Research Software Analytic Tools ChatGPT 87

Userpilot

APRIL 30, 2024

Throughout his rich career, Marty has worn numerous hats within modern software product organizations, transitioning between roles involving product management, software development, product marketing , user experience design, and general management, among others. How to build tech products that customers love.

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Analytic Tools Research Software Feedback Software Books 105

The Product Coalition

JUNE 9, 2023

Let’s get right to it: what are those things you can educate the market on, and where are you setting yourself to failure? The answer to this question is based on the “Product Circuit” model that I use to help companies get to product-market fit and presented here a while ago.

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Education Marketing Weak Development Team User Testing 108

The Accidental Product Manager

FEBRUARY 7, 2022

These brands have seen huge growth over the past few years, grabbing market share from the big, established names. They focus on a new product development definition that includes organic ingredients, personalized service and customization of their products, such as serum meant for a specific type of skin.

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Branding Product Management Product Manager Reporting Tools 123

Bain Public

SEPTEMBER 17, 2020

Then, from this position of strength, we guide your organization to structure and prioritize the launch and development of new products that will, in turn, go through their own lifecycle stages for sustained, profitable performance over time.

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Framework Leadership Customer Communications Definition 52

Sachin Rekhi

JANUARY 22, 2016

One aspect of startups that the ecosystem is getting better at is designing our startups for learning from our customers to find product/market fit. But what I've found surprising is that these learnings haven't been readily applied to the development process and they definitely should be. What exactly do I mean by this?

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Weak Development Team Development Startups User Testing 60

The Product Coalition

DECEMBER 6, 2023

However, the definition of strategy is a high-level plan to achieve one or more goals under conditions of uncertainty. Going through these iterations is what I do when I work with founders personally or through the new product-market fit masterclass. Product strategy is a special kind of strategy. You are not alone.

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Product Strategy Research Software Strategy User Testing 105

Intercom, Inc.

SEPTEMBER 10, 2020

Intercom’s Kate O’Hanlon recently caught up with Mark to talk about his approach to scaling, and why it’s a mistake to think that the formula for success is just about getting product-market fit and then adding sales reps. . The framework consists of three elements: product-market fit, go-to-market fit, and growth and moat.

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Onboarding KPIs Customer Experience User Testing Weak Development Team 226

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

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Weak Development Team Product Management Product Manager User Testing 265

The Product Coalition

NOVEMBER 30, 2022

At times, it felt like what was needed was a true back to basics positioning, where we are educated in not only the definition of demand generation, but what the point of demand generation even IS. There’s nothing about community The ROI of community (having a group of users who know and love your product) is insane. Truth seeking.

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User Testing Customer Feedback Feedback Software Reference 117

The Product Guy

MAY 7, 2020

Hence it is critical that one is aware of the best practises of the role and develops his own philosophy which results into maximum positive leverage for the organization. As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. .

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Technical Review Research Software Onboarding KPIs Product Management 159

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Address one market segment at a time when developing the message.

Messaging 91

Messaging Research Software White Paper User Friction 91

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Address one market segment at a time when developing the message.

Messaging 91

Messaging Research Software White Paper User Friction 91

Ask Benny

JANUARY 25, 2020

They see it totally as the domain of the development. Most of the developers also do not want product managers involved in technical debt decisions because they feel that product managers care only about features. You build the minimal capabilities to allow you to get into a product-market fit.

Product Management 109

Product Management Product Manager Weak Development Team Management 109

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter. This is often described as developing an economic moat for your business.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Ask Benny

DECEMBER 4, 2019

They see it totally as the domain of the development. Most of the developers also do not want product managers involved in technical debt decisions because they feel that product managers care only about features. You build the minimal capabilities to allow you to get into a product-market fit.

Product Management 109

Product Management Product Manager Weak Development Team Management 109

The Product Coalition

JUNE 13, 2021

Product strategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. This should be your first step into product strategy. But even more importantly, the mere definition of what you are creating that will lead you there, is still too vague at the vision level.

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