Userpilot

APRIL 16, 2025

Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. It compounds quietly across every team, workflow, and decision. You dig in and notice a sharp drop-off among marketing-qualified leads. Sound familiar?

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Mind the Product

OCTOBER 27, 2016

It wasn’t too long ago that designers and developers were disciples of strictly separate crafts – but today, someone who can do both well is quickly labelled a “unicorn”, and sought after by many a unicorn-thirsty start-up. Why Marketing and Product must work together. But first we must ask ourselves: why?

Customer Experience 207

Customer Experience User Testing Customer Feedback Weak Development Team 207

The Product Guy

AUGUST 13, 2020

A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. How to learn by doing it and lead a new team at the same time? How to plan for future growth for oneself, the product team and the products overall?

Product Manager 407

Product Manager Product Management Research Software Feedback Software 407

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. The Creative Cloud was a definite risk.

User Testing 230

User Testing Product Research Marketing Research Software 230

Roman Pichler

JUNE 1, 2020

The first one carries the risk of being a feature broker and offering a product that has a weak value proposition, gives rise to a poor user experience, and consists of a loose collection of features. But do not accept inappropriate behaviour and do not allow people to treat you like a project manager, team lead, or personal assistant.

Weak Development Team 345

Weak Development Team Product Research Customer Experience Workshop 345

Roman Pichler

MARCH 9, 2021

The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” The product owner is accountable for “developing and explicitly communicating the product goal.” The entire Scrum team is “focused on one … product goal” at a time.

Product Goals 400

Product Goals Weak Development Team User Testing Vision 400

Lenny Rachitsky

JANUARY 14, 2025

From the creators of DORA, SPACE, and DevEx, and in collaboration with Laura Tacho and the team at DX , I’m excited to introduce you to Core 4. Laura and her team spend every working hour researching, designing, and experimenting with ways to measure and improve team velocity (while avoiding burnout).

Product Research 132

Product Research Research Software Data Visualization Reporting Tools 132

Roman Pichler

DECEMBER 4, 2018

To understand if and to what extent your product is affected by technical debt, talk to the development team, for example, in the next sprint retrospective. I find that development team members usually have a good understanding where issues in the architecture and code are.

Feedback Software 276

Feedback Software User Testing Customer Experience Weak Development Team 276

Intercom, Inc.

JUNE 10, 2020

I hope this post allows people and teams to safely talk about Product Judgment. If you ever had to face a Manager, Director or Exec as they make bad product decisions and you’re struggling to persuade them otherwise, this post will help you. If you think you have excellent Product Judgment, this post will definitely help you.

Research Software 291

Research Software Weak Development Team Reporting Tools Customer Communications 291

The Product Guy

FEBRUARY 27, 2018

We had just hired a new VP of Product who was radically (and rapidly) changing our product development process, and our engineers – based remotely, in Argentina – were struggling to keep up. “To Second, and more important, it shows the demotivation and binary thinking that can result from bad or nonexistent communication.

Engineering 252

Engineering Weak Development Team Technical Review Software Review 252

Userpilot

DECEMBER 18, 2024

Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. Poor performance includes slow loading times, complex design, confusing navigation, and unresponsive features. To assign meaning to whether the numbers are good or bad, context is crucial.

Data Visualization 105

Data Visualization Analytic Tools Research Software User Testing 105

The Product Guy

AUGUST 10, 2017

A software product could overemphasize a feature that its own team just wanted to build. According to Jeff Gothelf , Lean Startup emphasizes making assumptions about your target market, testing them with rapid prototypes, and iterating based on customer feedback. It lacks an absolute definition. 5 pitfalls and how to fix them.

User Testing 296

User Testing Customer Experience Research Software Customer Feedback 296

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Sprint planning meeting : product goal , prioritised product backlog with enough ready items , development team capacity for the next sprint, and any action items from the last sprint retrospective.

Product Manager 314

Product Manager Product Management Weak Development Team User Testing 314

Lenny Rachitsky

JANUARY 12, 2025

Be upfront about the challenges they’ll face and the potential for growth—don’t oversell, but definitely sell the dream of working on problems that will test and grow them as a PM. She’s also the co-founder of the startup bootcamp Transparent Collective and is an active angel investor.

Weak Development Team 74

Weak Development Team Feedback Software User Testing Customer Experience 74

The Product Guy

JANUARY 8, 2019

We had built a platform tailored to the specific needs of the local market to connect small businesses with their customers – for restaurants to reach out to potential diners, for hairdressers to find people who want a haircut and so on. Companies simply ship too many poor products and features. Enter Lean Customer Development.

Product Research 354

Product Research Customer Experience Weak Development Team Agile 354

Alchemer Mobile

JULY 13, 2021

Bad product experiences increase customer frustration, potentially creating resentment around having difficulty completing tasks within an application and increasing customer churn. Beforehand, make sure your team is aligned on: Their definition of product experience. The metrics you’ll use to measure success.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

Roman Pichler

JULY 8, 2024

1] They might include senior management, marketing, sales, service, operations, finance, and HR. The individuals whose buy-in to strategy and roadmap decisions is crucial are the players: They are interested in your product, as they, for example, will have to market and sell it. I refer to this group as key stakeholders.

Roadmap 266

Roadmap Product Strategy Strategy Weak Development Team 266

Userpilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products. Let’s get to it.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 105

Sachin Rekhi

FEBRUARY 9, 2020

In our discussions, we talk about all the usual things: their ultimate career aspirations; their understanding of their own strengths and weaknesses and the skill gaps they hope to fill; as well as the specifics of each role they are considering, including scope, responsibilities, title & compensation, and manager.

User Testing 218

User Testing Weak Development Team Artificial Inteligence Product Research 218

Product Talk

MARCH 1, 2023

I realize that many product people have never worked in a product trio , don’t have access to customers, aren’t given time to test their ideas, and are working in what Marty Cagan calls “features teams” or “delivery teams.” If you missed the first one on product success and team satisfaction , be sure to start there.

Product Research 290

Product Research Data Visualization Customer Feedback Weak Development Team 290

The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

Education 158

Education Marketing Weak Development Team Advertising 158

Intercom, Inc.

DECEMBER 4, 2019

More recently, however, I’ve realized that the technology industry at large struggles with such clarity and consistency – in marketing terms, there is often a difficulty developing a clear value proposition that aligns with product and brand identity. And whatever you stand for must resonate with your identified target market.

Branding 209

Branding Weak Development Team Technical Review Airlines 209

The Product Coalition

JULY 28, 2020

Interestingly, the bounce rate tells a lot whether you are close to your product/market fit or not. Typically, if your bounce rate is above 60%, then your product definitely has some issues. Users can bounce because of multiple reasons such as poor design or poor content and/or product messaging.

User Testing 147

User Testing Product Research Product Marketing Testing 147

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Let’s dive in!

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Product Talk

DECEMBER 18, 2024

We covered how to manage messy opportunity solution trees , the most common challenges teams face when getting started with the discovery habits, what Im working on next, and so much more. Discovery is a team sport. I did classic web development before there were frameworks back in the ’90s. I hate definition wars.

Product Research 246

Product Research Research Software Analytic Tools Feedback Software 246

Arkenea

APRIL 10, 2025

In a fastmoving digital economy, many organizations leverage outsourced software product development to accelerate innovation, control costs, and tap into global expertise. Rather than building and maintaining a large inhouse team, businesses partner with specialized vendors to handle design, development, testing, and deployment.

Analytic Tools 52

Analytic Tools Research Software Reporting Tools Software Review 52

Userpilot

JULY 22, 2024

Let’s explore the steps to develop a solid positioning statement and some examples of successful brand positioning from other companies. TL;DR Developing a solid product positioning strategy involves several key steps. Here are the steps to develop your positioning effectively: Conduct thorough market research.

Research Software 103

Research Software Positioning Data Visualization Definition 103

The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

Education 146

Education Marketing Weak Development Team User Testing 146

Intercom, Inc.

JANUARY 12, 2021

If you’ve been paying attention to any loud marketing efforts over the last few years, you have definitely heard about multi-cloud. “We think Lambda is great—definitely one of the good parts of AWS—as long as you treat it as the simple code runner that it is. Our teams wanted to build products, not maintain services.

Technical Review 269

Technical Review Research Software Startups Data Visualization 269

The Product Coalition

JULY 12, 2022

Here are cases for when the cooperation between the product team and the client brakes down for objective reasons. Here I have tried to reveal the most common cases when the cooperation between the development team and the entrepreneur fails for reasons beyond the control of all parties involved. So I wrote this article.

Research Software 147

Research Software Weak Development Team Software Review Development 147

Mironov Consulting

JANUARY 17, 2021

Half of the calls I get from CEOs include requests for Product Management to boost productivity in Engineering (aka Development aka Makers). This reflects confusion about what product managers do (and how we really add value), and often poor role definition where product managers are also project/program managers or engineering leads.

Weak Development Team 134

Weak Development Team Research Software Reporting Tools Development 134

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Product Talk

DECEMBER 15, 2021

He began his career in marketing, then switched to engineering, and eventually discovered the product discipline, which he says “feels like home between the technical part of my brain and the human part of my brain.” He’s exploring new products to unleash creative performance and thriving teams through the evolving future of work and web3.

Product Research 263

Product Research Customer Experience Research Software Reporting Tools 263

Folding Burritos

DECEMBER 7, 2017

This led me to reach out to 14 leading Product Managers and talk with them about how they use customer feedback in their own companies and teams. Traditional market segmentation is typically done around observable characteristics and behaviors for customers and prospects. Uses and definition of different kinds of segmentation.

User Testing 249

User Testing Customer Feedback Feedback Software Customer Experience 249

Intercom, Inc.

MARCH 12, 2019

A little over a year ago, I got the opportunity to start a new team within our sales organization – a team of Relationship Managers dedicated to growing our current customers at scale. To do the first, we had to hire, train, and write a playbook – the building blocks of any team. Relentlessly measure impact.

Weak Development Team 171

Weak Development Team Customer Experience User Testing Customer Feedback 171

Intercom, Inc.

JUNE 7, 2018

When Sean Ellis joined Dropbox as the company’s first marketer, he was tasked with creating a culture of growth and experimentation. Today he’s the founder and CEO at GrowthHackers , whose software, community and annual conference help teams work together to drive breakout growth results for “must have” products and services.

Onboarding KPIs 196

Onboarding KPIs User Testing Customer Experience Weak Development Team 196

Product Management University

MARCH 5, 2024

The definition of product management has been changing and evolving over the past 10 years and I’m not sure it’s for the better. In other words, the agile development process is redefining what we call product management. I make it a regular habit to have conversations with product management directors and VPs.

Definition 100

Definition Product Research Product Manager Product Management 100