Differentiating Your Product: Product Positioning Techniques
The Product Coalition
FEBRUARY 12, 2023
What you can do to create a differentiated product Continue reading on Product Coalition »
Development Differentiation Management Positioning 
53 Questions Developers Should Ask Innovators
TechEmpower - Product Management
JULY 24, 2023
Even when they have talked to multiple developers or development firms, we’re often the first to ask basic questions like “Who are your customers?” ” or “Are you developing for desktop, tablet, mobile, or all three?” The innovator/developer relationship needs to be a conversation.
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Webinars
Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications
From Developer Experience to Product Experience: How a Shared Focus Fuels Product Success
Understanding User Needs and Satisfying Them
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know
Product Strategy Agility: How to Use Experiments and Options to Create Products Your Customers Love
Trending Sources
Why Positioning Fails in Sales
Business of Software Conference
MAY 18, 2023
I had a conversation with April Dunford recently to discuss her brand new talk for BoS USA 2023 and the question of why positioning fails in sales came up a lot… April’s obviously awesome by the way. She had some super insightful things to share about why positioning fails in sales – and what to do about it.
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97 Webinars
Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications
From Developer Experience to Product Experience: How a Shared Focus Fuels Product Success
Understanding User Needs and Satisfying Them
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know
Product Strategy Agility: How to Use Experiments and Options to Create Products Your Customers Love
Product Differentiation in SaaS: How to Make a Difference as a Product Manager
Userpilot
SEPTEMBER 10, 2022
What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. What is product differentiation?
Positioning for Product Managers
Sachin Rekhi
AUGUST 7, 2019
Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors.
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The Biggest Difference Between Product Management and Portfolio Management
Product Management University
AUGUST 15, 2023
The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Traditional Product Management Here’s the other problem.
Product Positioning Strategies For SaaS: Types and Examples
Userpilot
JANUARY 23, 2024
Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. What is product positioning?
Powerful Product Positioning: Follow These Three Rules
Product Management University
JANUARY 18, 2019
Powerful product positioning usually boils down to the best story, which is not always the best product. Great positioning is centered on the aspirations of your target customers and why those aspirations are so important to their success. Use Themes to Differentiate. The Playbook: Make It More About the Buyer – Way More!
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How To Climb The Product Marketing Career Ladder Faster
Product Management University
FEBRUARY 12, 2024
Do this for your top 3-5 market segments and then develop lead generation campaigns with messaging that’s industry specific. Be a Positive Person That Salespeople Love To Work With There’s a lot to unpack here, but DO NOT interpret this as “do whatever sales asks.” That credibility is often what differentiates you in the end.
Product Positioning for Product Managers
Department of Product
JULY 29, 2022
Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.
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B2B Product Manager Magazine November 2020
Product Management University
NOVEMBER 17, 2020
B2B Product Manager November 2020 Issue. We hope your 2020 is winding down on a positive note, all things considered. As the pandemic economy has forced all of us to completely rethink everything, we also give you a list of things to consider for product management, product marketing and sales in 2021. View the magazine.
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Strategic Product Management: The Role of a Strategic Product Manager
Userpilot
OCTOBER 25, 2022
If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Are you ready to dig in?
Product Management Marketing: A Guide for Building Successful Products
Userpilot
SEPTEMBER 14, 2023
How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing sits between product development and the market. What is product management? Let’s get right to it!
Top 6 Product Positioning Examples to Inspire Your SaaS in 2022
Userpilot
DECEMBER 9, 2021
In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.
ChatGPT for Product Managers: 13 Best Prompts
Userpilot
JANUARY 16, 2024
From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. A potent tool, ChatGPT has proven to be a strategic addition to the product management toolkit, churning out ideas in even the most unlikely scenarios.
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Crafting a Useful Positioning Statement
Actuation Consulting
FEBRUARY 25, 2019
A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product.
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Defining Guidelines in Product Management
The Product Guy
AUGUST 13, 2020
When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities.
Building a Strong Product Vision and Strategy: A Roadmap to Success
The Product Coalition
AUGUST 3, 2023
A compelling product vision is a guiding light, providing direction and purpose to the development process. The Importance of a Strong Product Vision A compelling product vision is a guiding star that aligns everyone involved in the product development process. For example, “Increase market share by 20% within the next two years.”
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Unemployed Agilists: How to Move from a Staff Role to a Line Job, Part 2
Johanna Rothman
MARCH 14, 2024
That’s because potential employers think these jobs are staff positions. Your previous managers and potential managers don’t see the value of someone in your position. That’s because these managers think agile coaching and Scrum Mastering is a staff job, not a line job.
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12 Best Customer Insight Tools for SaaS Companies in 2024
Userpilot
APRIL 17, 2024
Userpilot offers in-app surveys , user action tracking, and behavior analysis to provide granular insights and improve user experience and product development. Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Userpilot’s pricing.
Complete Guide on What is Product Service Management
Userpilot
NOVEMBER 19, 2022
What is product service management? How is it different from product management ? Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. They also help develop only the products that satisfy real user problems.
Business Development vs. Product Management
The Product Guy
APRIL 4, 2017
In a recent live stream from one of our mentors of The Product Mentor , Chris Butler, lead a conversation around “Business Development vs. Product Management”. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.
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How to Build a More Valuable MVP Using Customer Outcomes
Product Management University
FEBRUARY 14, 2023
Organizations focused on measurable customer success understand that an MVP does one thing exceptionally well: provides positive customer outcomes that can be quantified. Building a valuable minimum viable product should not only benefit your target customers but should also benefit your organization in terms of growth and differentiation.
Leveraging New Technologies: 3 Tips for Product People
Roman Pichler
MAY 3, 2023
Listen to the audio version of this article: [link] Make Time to Keep up with Technology Trends As new technologies come and go, it’s important for you—the person in charge of the product—to stay on top of the developments. You talk to the development team, and the team members suggest that machine learning is likely to be the right solution.
Unemployed Agilists: How to Increase Your Value to Get a Great Job, Part 3
Johanna Rothman
MARCH 18, 2024
That's why Part 1 of this series discusses your value and what managers want and need. That part discusses why managers see agile coaches and Scrum Masters as staff positions, not line jobs. That's the first step to turning your experience into a line position. If not, why are you in technical product development?
Minimum Viable Experience (MVE): What Product Managers Should Know
Userpilot
OCTOBER 21, 2022
Why would you care about MVE as a product manager ? Minimum viable features are the set of product characteristics that you need to develop to satisfy a user's need. The development of the MVP and MVE should happen at the same time. Developing one is not possible without the other. Got your seat belt on? Why viable?
Product Management in the Age of Generative AI
BrainMates
JULY 23, 2023
Product Management in the Age of Generative AI By MARTIN NORTH It might be a cliché, but the one constant in product management is that nothing is ever constant. If product managers are still required in the future, the teams within which they work and the roles they play will be vastly different. will no longer be relevant.
How to Develop, Articulate, and Sell Product Strategy
The Product Guy
OCTOBER 9, 2018
I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).
How To Prevent Common Mistakes In Product Development
BrainMates
NOVEMBER 3, 2022
In Product Development. Product development can be a difficult process to get right. This happens because something goes wrong in the product development process somewhere between having that great idea and launching the end product into the market. No Clear Differentiation In Market. How To Prevent Common Mistakes ?In
Product Pilot Guide For Product Managers
Userpilot
OCTOBER 9, 2023
The major differentiator is their purpose: A minimum viable product (MVP) is used to test the feasibility and viability of a new product idea. The MVP is built with just enough features to satisfy early customers and provide feedback for future development. Imagine a startup building a new product management tool.
Feature Prioritization in Different Stages of Product Development
UX Studio: Product Management
MARCH 19, 2021
At the end of the day the ultimate goal of product development is to decide what features to spend time on, in what order – and what to exile to the uncharted shores of the backlog. During product development, you have constant forces that push or pull you and feature candidates in opposite directions. Development.
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Customer Development Guide For Product Managers
The Product Coalition
SEPTEMBER 2, 2019
It’s obvious that these tools were developed with little or no customer participation. In this situation, it doesn’t matter who creates the product, whether it’s two fellow developers or a corporation giant like Google?—?or This is a famous quote from Steve Blank, the founder of the customer development approach.
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SaaS Valuation: How to Value a SaaS Company + Tips for Improving Valuation
Userpilot
MARCH 25, 2024
EBITDA is used by larger companies with more complex management structures. Differentiation and positioning strategies help you use untapped market opportunities and stand out from the competition, while robust documentation and reporting processes are important for business sustainability and transferability.
Common Product Vision Board Mistakes
Roman Pichler
AUGUST 11, 2020
Solution : Describe the ultimate purpose of your product, the positive change the product should bring about like “healthy eating”. Therefore, choose a specific market segment and develop a product for the few, not the many, as Steve Blank suggested , particularly when you manage a new or young product. Needs are Features.
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Steps and Checklists For Launching a Product: Product Marketing Managers Guide
Userpilot
SEPTEMBER 14, 2022
In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Write a positioning statement- how is your product different?
16 Product Management Best Practices For Successful PMs
Userpilot
OCTOBER 21, 2022
What product management best practices can help you build valuable and delightful products for your customers? Whether you’re an aspiring product manager or an already established product professional, our list will help you reflect on your processes and hopefully improve them. The product management role is very complex.
New Feature Validation Framework For Product Managers
Userpilot
JANUARY 29, 2023
Why do product managers need a new feature validation framework? TL;DR Product managers need a new feature validation framework to ensure that they meet user needs or drive organizational goals and avert product failure. Product teams should invest in validation when developing the MVP. How can you build one?
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The Product of You by Melissa Perri
Mind the Product
MARCH 20, 2020
Melissa begins by describing how there are over 11,000 open Head of Product positions available in the EU today – one of which could be yours. How can you position yourself well now for a future as a product leader, and, once you get the job, what do you do? Plan Your Future Today. Preparing for the C-Suite. Product operations.
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A Brief Guide to Product Discovery
Roman Pichler
OCTOBER 6, 2020
Product discovery describes the activities required to determine if and why a product should be developed and offered. For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? In the picture above, product discovery precedes product development. What is Product Discovery?
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Founders: What Are the Signs It’s Time to Evolve Your Core Customer Benefit?
The Product Coalition
MARCH 18, 2022
Should they/you evolve the features of the core value prop for existing customers or invest in and develop new value props and features for new, adjacent customer segments? You could have more competition, and the core value prop is not differentiated enough. They return your phone calls, buy more licenses, leave positive reviews, etc.
Moving at the Speed of Demand
Product Management Unpacked
MAY 26, 2020
A look into healthcare product management in the time of Coronavirus. Ever wonder what it’s like to be a product manager for a leading healthcare provider and insurer in the middle of a world health pandemic? Meet Claire Marcus, senior product manager at UPMC Health Plan.
344: State of product management performance in 2021 – with Greg Geracie
Product Innovation Educators
JULY 19, 2021
Learn what sets successful product management teams apart. Today we are talking about a recent study that gives us insights into what’s going on in product management and product management teams. I’ve known Greg for several years, as we both volunteer with PDMA, the Product Development and Management Association.
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3 Steps to Boost Your Career in 'Do More With Less' Times
People-First Product Leadership
MAY 6, 2024
Instead, throughout my newsletters, I recommend ways that you - as a product manager or product leader - can have direct impact. Imagine what amazing things could happen if companies provide opportunities for employees to learn new skills, develop their careers and move beyond simply being satisfied because they are earning a paycheck.
10 Great Questions Product Managers Should ask Customers
Mind the Product
OCTOBER 18, 2017
Customers are usually quite willing to provide you with their feedback, especially if they’ve had a particularly positive or negative experience. There could be opportunities for you to differentiate yourself from your competitors that you can learn about simply by asking this question.
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