The Product Coalition

NOVEMBER 13, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. You blame the market, but often that’s just overlooking the real problem.

Product Strategy 117

Product Strategy Strategy User Testing Weak Development Team 117

The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

Education 109

Education Marketing Weak Development Team User Testing 109

The Product Coalition

DECEMBER 11, 2023

In such situations, you would typically be asked to come up with a strategy and roadmap ASAP, but you are still just learning the domain. Typically, the CEO will ask for a strategy or a roadmap. The development team would ask for an organized plan as well, wanting to know what to do and not just wander around from feature to feature.

Strategy 78

Strategy Onboarding KPIs Leadership Roadmap 78

The Product Coalition

JULY 18, 2021

Creating a product strategy is almost never a matter of answering a few simple questions and figuring it out. They have a solid business but realized that the growth potential there is limited so they pulled me in to help them redefine their vision and strategy. You see, when it comes to product strategy, there isn’t a right answer ?—?the

Product Strategy 181

Product Strategy Strategy Research Software Technical Review 181

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey. Last week we talked about the first steps in this direction.

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

Education 141

Education Marketing Weak Development Team Advertising 141

The Product Coalition

JUNE 13, 2021

Product strategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. This should be your first step into product strategy. Looking at long-term goals is definitely one of the things that make any strategy hard to build, but for product strategy that is not the hardest part.

Vision 104

Vision Product Strategy Strategy User Friction 104

Alchemer Mobile

NOVEMBER 23, 2021

From learning more about their career path to predicted trends to general tips and advice, there’s no shortage of lessons to be learned that can ultimately help you develop and become a better product expert yourself. What strategies do you use to prioritize your product roadmap? What tools or methodologies do you use?

Technical Review 245

Technical Review Feedback Software Product Management Product Manager 245

Alchemer Mobile

OCTOBER 14, 2021

From learning more about their career path to predicted trends to general tips and advice, there’s no shortage of lessons to be learned that can ultimately help you develop and become a better product expert yourself. What strategies do you use to prioritize your product roadmap? What tools or methodologies do you use?

Technical Review 245

Technical Review User Testing Data Visualization Feedback Software 245

The Product Coalition

JANUARY 13, 2021

Educating the market is hard enough as is, but there is one thing without which you cannot succeed. You Cannot Educate the Market if the Need Isn’t There Last week I talked about ways to educate the market , ones that can actually work despite the fact that educating the market is hard and usually not recommended.

Education 114

Education Marketing User Testing Weak Development Team 114

ProductPlan

SEPTEMBER 30, 2021

They know the importance of a prioritization strategy and seek out opportunities to improve upon it. Because a prioritization strategy is of crucial importance to any product’s success, many different methods exist. These frameworks aim to maximize windows of opportunity and optimize product development. Meaningful.

Strategy 52

Strategy User Testing Product Research Customer Experience 52

The Product Coalition

JUNE 18, 2023

The market, however, understood it differently. It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. I talk about it a lot when I speak about product strategy and in the CPO Bootcamp. It’s a great model but the name is quite misleading.

Naming 127

Naming User Testing Feedback Software Weak Development Team 127

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

AUGUST 16, 2020

SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. As the old saying goes, focus means knowing what not to do, and so our company finds itself having to narrow down its target market.

User Testing 164

User Testing Customer Experience Customer Feedback Product Strategy 164

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market. If so, fantastic!

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product Coalition

SEPTEMBER 10, 2023

You must master it to succeed, in most cases with developers. Image by Denis Doukhan from Pixabay In the CPO Bootcamp we talk a lot about product strategy. One of the things I say about it is that strategy starts with the goals. I’ll start with the former. You have what it takes to do it well. Let’s look at a few of them.

Leadership 103

Leadership Strategy User Testing Product Strategy 103

Product Management University

JUNE 5, 2023

It’s hard to get stakeholders fist-pumping over things like… be the market leader execute the most payment transactions pay more employees than all other payroll systems combined to be the leading provider of… to make the best product in [category] If your product vision resembles any of the above, you won’t be feeling the love from any direction.

Vision 130

Vision Product Research User Testing Customer Experience 130

UX Studio

NOVEMBER 26, 2018

Easier said than done… Is it not just a question of market research vs user research? What characteristics define market research vs user research? How do we combine market research and user research? It is not just about market research vs user research anymore. How big of a potential market has it got?

User Testing 107

User Testing Market Research Product Research Research Software 107

Revulytics

JUNE 12, 2019

Organizations considering a software compliance analytics strategy should keep this in mind as they seek to build consensus for a program. Selling your entire c-suite on a compliance intelligence strategy is crucial to realizing its full benefits. Build a program that will continue to demonstrate value. The business advantage is clear.

Analytic Tools 73

Analytic Tools Reporting Tools Data Visualization Strategy 73

Gainsight

JULY 12, 2023

In short, having a strong CS leader at the helm of your CS Ops strategy is make-or-break. Your primary responsibility will be to develop and implement scalable processes, programs, and initiatives that enhance customer satisfaction, retention, and expansion. Familiarity with digital engagement strategies and methodologies is a plus.

Analytic Tools 52

Analytic Tools Reporting Tools Data Visualization User Friction 52

Izenda

JULY 28, 2020

Developers are humans too (I think). I’m not in the habit of making grand, sweeping generalizations about those in a specific profession but…well, I’m just going to say it: many PMs don’t have a strong grounding in software engineering and development. I once met a developer who for the life of her could not pronounce empathize.

Data Visualization 45

Data Visualization Reporting Tools Analytic Tools Customer Experience 45

Usersnap

SEPTEMBER 2, 2019

Many small businesses fail because they overlook the importance of a customer experience strategy. Why do you need a customer experience strategy? A CX strategy plays a critical role in ensuring the success of your business. Hence, if you have been thinking about investing in a CX strategy, it is time to take action.

Customer Experience 68

Customer Experience Feedback Software User Testing User Friction 68

The Product Coalition

DECEMBER 19, 2021

Along with the founders (the CEO and CTO), most of the employees in the company at the time were developers. Eventually, he managed the entire product from the execution standpoint, while I focused on the strategy and long-term planning. I realize we can’t fight the trends in the talent market, but it is dangerous.

Product Management 163

Product Management Product Manager User Testing Weak Development Team 163

Userpilot

APRIL 21, 2024

We also share examples of different conversion paths and optimization strategies. Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Others include PPC adverts, social media, or email marketing. For example, that’s when they download the ebook or start the free trial.

Research Software 104

Research Software Feedback Software User Testing Reporting Tools 104

The Product Coalition

DECEMBER 11, 2023

I temporarily relocated there with 2 more developers from my company. You need to have a product strategy. As I said in the past, a product strategy has to make sense to you before you invest anyone else’s work in it. There are many ways to crisp up your strategy. But how would marketing and sales know what to work on?

Leadership 78

Leadership User Testing Customer Experience Customer Feedback 78

ProductPlan

JUNE 5, 2020

Key takeaways include product strategy , user research, and the UX/UI design process. Pragmatic Institute has a host of other resources, including a blog, educational articles, a magazine, ebooks, a podcast, and webinars that cater to marketers, product marketers, and product managers/professionals.

Certifications 95

Certifications Customer Experience Artificial Inteligence Product Management 95

Revulytics

NOVEMBER 3, 2017

Who wouldn’t want to be a customer-obsessed product development organization? Customer-obsession demands a deep knowledge of users’ processes, to directly inform product development, guide marketing campaigns and sales engagements, and to use information as a jumping off point to drill deeply into users’ challenges and opportunities.

Analytic Tools 118

Analytic Tools Research Software Customer Experience User Testing 118

The Product Coalition

DECEMBER 11, 2023

With everything you have to do every day, it is so easy to neglect strategy. But much like code, your product strategy also requires maintenance. So they do all sorts of validations and deep analysis processes: market research, business plan, competitive analysis, and so on. They always need something you haven’t developed yet.

Startups 78

Startups User Testing Customer Experience Roadmap 78

The Product Coalition

MARCH 19, 2023

Watching closely how my younger daughter’s creative process evolves, I noticed a few different skills that she develops over time. But understanding these levels and knowing what to expect can help you identify where you are at and which skills you need to develop to operate effectively at the next level. Are you up for the challenge?

User Testing 140

User Testing Framework B2B Document 140

ProductPlan

JANUARY 7, 2022

Markets and technologies change. Here’s how we define it in ProductPlan’s eBook, 100+ Product Management Terms You Should Know: Digital transformation refers to a company’s move to digital solutions to improve its operations or products. You can’t keep doing things the way you’ve always done them, either.

Analytic Tools 84

Analytic Tools Research Software Data Visualization Product Research 84

Centercode

DECEMBER 22, 2020

Between all the ebooks, reports, webinars, virtual events, and articles we’ve put out in 2020, here are the pieces we think did the best job of helping testing pros succeed in four key areas: increasing efficiency, engaging testers, adapting to changes, and learning from industry leaders. Engaging Testers. We’re Here to Help.

Reporting Tools 75

Reporting Tools Feedback Software User Testing Customer Feedback 75

The Product Coalition

NOVEMBER 15, 2020

When the CEO sets the strategy, what is your role as a product leader? How can you be strategic when the strategy is set by someone else? When we were working on building their strategic roadmap, he asked me a great question: “why do I need to start with the strategy, and specifically when presenting to management?

Leadership 89

Leadership Definition Strategy Roadmap 89

ProductPlan

FEBRUARY 14, 2019

Product managers and marketers share many of the same goals. But if marketing isn’t your thing, you might not know a ton about the various SaaS marketing metrics. Understanding how marketers gauge their progress can help you be a more balanced product manager. SaaS Marketing Metrics and Strategy.

Onboarding KPIs 61

Onboarding KPIs Analytic Tools Marketing Data Visualization 61