Product Management University
JUNE 21, 2023
Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! You want the search engines to reward you, not punish you.
The Product Coalition
APRIL 3, 2024
Theodore Levitt’s ‘ Marketing Imagination ’ is a significant example of how to inspire innovation with a customer-centric mindset. In my last post I shared the visual notes from “Marketing Myopia” by Theodore Levitt. One of the books there was “The Marketing Imagination” written by the same author.
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Gocious Blog
MARCH 20, 2024
Product managers must collaborate with market experts, engineers, designers, manufacturers, and many more stakeholders to see the product successfully through the launch. Here’s what you should know about physical product development.
Lenny Rachitsky
JANUARY 7, 2024
Brought to you by DX —A platform for measuring and improving developer productivity | OneSchema —Import CSV data 10x faster | Vanta —Automate compliance. Prior to joining Carta, he was the CTO at Calm and held engineering leadership roles at Stripe, Uber, and Digg. Simplify security.
Speaker: Scott Sehlhorst - President, Tyner Blain
For this model to work, your product has to be genuinely desirable to the users you want to engage as the company's engine of growth. Participants in this webinar will learn: A framing model of the key decisions that give a product a chance to succeed and fuel the engine of growth.
Mind the Product
MARCH 3, 2020
In this ProductTank San Francisco talk, Rahul , CEO and Founder of Superhuman , shares with us a framework for determining product/market fit and optimizing until you achieve it. Measuring product/market fit. Rahul admits this was due to him not believing that they had product/market fit. Measuring Product/Market Fit.
Userpilot
AUGUST 29, 2022
What is engineering as marketing and how can it help you drive product growth and boost your authority in your industry? In this article, we’re going to cover everything you need to know about engineering as marketing, including: What is engineering as marketing? Best practices for implementing it.
Speaker: Mark Ridley, Owner and Founder, Ridley Industries
Any PM or technical leader who’s led the charge of building a digital product knows that product engineering is one of the most expensive elements of business. He’ll explain how stitching together pre-existing solutions is often the best way to bring a stable, secure product to market most quickly.
Speaker: Mark Ridley, Owner and Founder, Ridley Industries
Any PM or technical leader who’s led the charge of building a digital product knows that product engineering is one of the most expensive elements of business. He’ll explain how stitching together pre-existing solutions is often the best way to bring a stable, secure product to market most quickly.
Speaker: Donna Shaw - Senior Product Manager & Eric Frierson - Director of Innovation for Public and School Libraries
Product management goes beyond product development; it involves nurturing a cohesive team. Collaborating with cross-functional teams can be overwhelming, particularly when objectives diverge. Establishing effective communication channels with team members and stakeholders can be a daunting task.
Speaker: Hannah Chaplin - Product Marketing Principal & Steve Cheshire - Product Manager
Without product usage data and user feedback guiding your product roadmap, product managers and engineers end up wasting money, time, and effort building what they think stakeholders want, rather than what they know they need. This lack of insight makes it impossible for these teams to prioritize.
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