The Product HQ

FEBRUARY 1, 2023

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. Recruiters and hiring managers usually take around 6 seconds to go through a resume.

Product Marketing 52

Product Marketing Marketing Management Management 52

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Vision Captures Product Idea or Business Objective. More Information : Market Segmentation Tips and Strategize , pp.

Vision 300

Vision User Testing Research Software Product Research 300

The Accidental Product Manager

APRIL 19, 2021

If there is one job that most product managers would not want to have these days, it would to be a product manager for an independent book store. However, independent bookstores are still in business and it’s because of what their product managers have done that they are still around.

Books 118

Books Product Management Product Manager Events 118

bpma ProductHub

FEBRUARY 13, 2017

To learn about our latest findings in-depth, don’t miss the Feb 16 BPMA event on “The Six Key Factors of High-Performance Product Teams”. Download here. The first is the successful delivery of products to market as viewed through the eyes of product teams themselves. What do we mean by success?

Reporting Tools 195

Reporting Tools Data Visualization Product Research Research Software 195

Alchemer Mobile

JULY 11, 2019

So, as a product manager for a mobile application, how on earth can you build an application that stands a chance of becoming a well-used, frequently purchased application, let alone rise to the level of “top 10?”. “The As a mobile product manager, you have three days to delight your user before they turn to one of your competitors.

Research Software 220

Research Software User Testing Feedback Software Customer Experience 220

Product Innovation Educators

MARCH 21, 2022

What product managers need to know about launching products. Today we are talking about go-to-market planning and what is involved in planning the launch of products. Ignition is the world’s first go-to-market platform for managing all stages of the product life cycle.

User Testing 62

User Testing Marketing Strategy Customer Experience 62

Userpilot

AUGUST 26, 2021

You know how when you log into a SaaS product, you often notice the UI has changed or there are new options that weren't there before? That's SaaS product management hustling in the background to give you the best experience. And you had to own all the servers. Nightmare, right?

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

ProductPlan

AUGUST 23, 2022

No matter how you define product management, customers should always be at the center of things. Product managers try to solve customer problems, address customer pain points, add value for customers, etc. But it’s pretty hard to do anything without understanding how to incorporate empathy into product management.

User Testing 52

User Testing Research Software Feedback Software Product Management 52

Roman Pichler

AUGUST 15, 2023

A handy tool to capture your answers and describe the product strategy is my Product Vision Board shown in the picture below. You can download the template by clicking on the image and you can find more advice on how to use it in the article The Product Vision Board. For example, has the business strategy changed?

Product Strategy 226

Product Strategy Strategy Research Software Customer Experience 226

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. The market will judge.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Product Innovation Educators

SEPTEMBER 6, 2021

What product managers need to know about positioning products to create value. Today we are talking about how market segmentation is done and how it impacts product pricing. To help us with the details, a product strategy and pricing expert is joining us, Dan Balcauski. 2:05] What is product strategy?

User Testing 62

User Testing Marketing Research Software Product Research 62

ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. So, how does a product manager take ownership of more than just backlog management? Product Vision.

Outbound 74

Outbound Product Management Product Manager Inbound 74

Product Innovation Educators

JUNE 6, 2022

What product managers need to know about entering a crowded product category. Today we are discussing crowded product categories and the challenges when trying to enter them with a new product. For context, we’ll use the Customer Relationship Management (CRM) category, which is indeed crowded.

Feedback Software 99

Feedback Software User Testing Customer Feedback Customer Experience 99

The Product Coalition

DECEMBER 10, 2020

Value Proposition Design Creating the value proposition will help you understand your customer needs and what offer would result in a successful product. Understanding how to differentiate based on particular attributes to better serve particular segments is nowadays a common practice in product strategy.

Differentiation 111

Differentiation Books Strategy Product Strategy 111

The Product Guy

APRIL 4, 2017

In a recent live stream from one of our mentors of The Product Mentor , Chris Butler, lead a conversation around “Business Development vs. Product Management”. We are always looking for more product mentors from all around the world. About The Product Mentor. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

Revulytics

JUNE 8, 2017

Marketing technology budgets have soared as CMOs take ownership of the crucial customer-facing software that powers digital transformations. Software usage analytics can provide the boost to marketing technology stacks that will help marketing leaders uncover real insight to drive real business results.

Data Visualization 73

Data Visualization Analytic Tools Customer Feedback Feedback Software 73

Product Innovation Educators

MARCH 27, 2023

Lessons for product managers from PDMA’s Outstanding Corporate Innovators Award Every year the Product Management and Development Association (PDMA) recognizes an organization with the Outstanding Corporate Innovators Award (OCI). Hershey, the chocolate maker, was the last winner, in 2022.

User Testing 83

User Testing Crowdsource Healthcare Finance 83

Intercom, Inc.

JULY 21, 2022

Along the way, we’ve interviewed trailblazers, business leaders, makers and doers to share their experience and insights on all things startup strategy, product management, design, marketing, customer experience, and much, much more. This month, we have passed the three million download mark for the show.

Download 215

Download Feedback Software Data Visualization Customer Experience 215

Product Innovation Educators

JULY 4, 2022

How product managers can get customer insights from a community to create a competitive advantage. I wanted to learn how this company creates competitive products, differentiating on cost while offering comparative capabilities that equates to much higher value for customers. Click here to download the Action Guide.

Artificial Inteligence 109

Artificial Inteligence User Testing Feedback Software Customer Feedback 109

Product Innovation Educators

JANUARY 9, 2023

Insights on brand storytelling for product managers. She is a brand storytelling strategist and coach, host of the Marketing With Empathy podcast, and founder of Kindred Speak, which provides editorial brand storytelling services and coaching. Summary of some concepts discussed for product managers. [2:14]

Branding 95

Branding Data Visualization Magazine Customer Feedback 95

The Product Coalition

SEPTEMBER 2, 2019

The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—?the the product/market fit. Everpix and Google Wave didn’t satisfy the market. Costs: What is the full cost of your product development? That’s when the trough of sorrow begins.

User Testing 60

User Testing Customer Feedback Product Research Customer Experience 60

The Product Guy

MARCH 2, 2017

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

Product Warrior

MARCH 9, 2023

Product strategy is a high-level plan that outlines how the product will support the vision and achieve business goals. It brings together who the product is for, the needs of the market, and your set business goals. It presents product managers, engineers, and designers with nothing they can directly impact.

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

Product Warrior

MARCH 9, 2023

Product strategy is a high-level plan that outlines how the product will support the vision and achieve business goals. It brings together who the product is for, the needs of the market, and your set business goals. It presents product managers, engineers, and designers with nothing they can directly impact.

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

Alchemer Mobile

JULY 16, 2019

This initiative results in 900,000 app downloads in less than a year, a 130 percent boost in online sales, and a 76 percent increase in app usage. They sell over £10,000 ($11,198.50) worth of merchandise via Facebook Messenger in a couple of months, while at the same time reducing marketing spend by 80 percent. The results? Beneficial.

Analytic Tools 159

Analytic Tools Research Software Feedback Software Data Visualization 159

The Product Coalition

MARCH 18, 2019

Both are added just for smooth pronunciation The technique works well for both large and small projects with either fixed or tight deadlines and is good for helping product managers: Manage project goals, resources and time. Meet market needs. You can differentiate shoulds from coulds in terms of their importance?—?stuff

Software Review 106

Software Review Systems Review Differentiation Customer Experience 106

ProductPlan

JUNE 18, 2021

But if there’s one part of product management that needs IMPACT more than anywhere else, it’s roadmapping. They typically direct dozens—sometimes hundreds—of people involved in the implementation and rollout of product releases. Not to mention they dictate what marketing and sales will be able to promote and sell going forward.

Roadmap 59

Roadmap User Testing Customer Feedback Vision 59

ProductPlan

NOVEMBER 6, 2018

What exactly is product design? And how do you differentiate between a good product designer and a great one? Today we’ll look at the scope of the role of product designer as well as discuss a few traits of great product designers. Product design is a cross-functional role. Visual design.

Research Software 54

Research Software User Testing Customer Experience Product Research 54

The Product Coalition

OCTOBER 28, 2019

In fact, a recent Gartner study revealed 81% of executives believe they’ll compete on CX alone, but only 22% have claimed to have developed the right product, digital and marketing strategy that exceeds customer expectations. The voice of the customer is central to everything we create.

Product Strategy 60

Product Strategy Strategy Customer Experience Finance 60

Amplitude

AUGUST 13, 2020

In today’s abundant market of quick service restaurants, customer experience is king. The quick service restaurant industry is notoriously competitive and operates on extremely tight margins, a loyal customer base is a key differentiator when it comes to customer experience. Optimize Efficiency of Marketing Dollars. With over 1.5M

Data Visualization 59

Data Visualization Technical Review Analytic Tools Customer Experience 59

UX Studio

SEPTEMBER 20, 2018

They realized a lot of users stopped using their product after downloading it and going through the user onboarding process. The kick-off process started with a bunch of workshops involving Xeropan’s CEO, developers, and marketing and language experts to find out more about the industry, the company and their customers.

Research Software 95

Research Software Analytic Tools Feedback Software UX 95

Arpit Rai

MAY 24, 2019

This post is a departure from my usual posts on product management. I love the product and I would love to see Spotify win in India. This post covers a potential strategy that Spotify could adopt to establish itself as the leader in the crowded music streaming services market in India.

Customer Experience 52

Customer Experience Advertising Data Visualization Differentiation 52

Dear Strategy

MAY 26, 2020

For more information, by the way, you can always download a copy of our Strategy Generation Framework that outlines each of these steps in much more detail. Many companies that I work with have digital products that support one or more tangible products. “Just make sure that your product strategies are 100% coordinated.”

Strategy 52

Strategy Branding Construction User Testing 52

Amplitude

DECEMBER 6, 2020

You’d only need one marketing channel to find your users. Sadly, this isn’t the case—so your users will invariably find and engage with your product for a variety of reasons, and from a variety of different sources. . If your product marketing strategy and cohort engagement is successful, you’ll officially acquire this customer. .

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

The Product Guy

MAY 15, 2017

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Userpilot

JANUARY 18, 2021

The time tracking feature doesn’t differentiate between billable and non-billable time. To cap it all, the product tour at the beginning is boring, bureaucratic — and compulsory. It’s about real, lived value, as opposed to the hypothetical value proposed on the product management tool’s sales page.

Analytic Tools 92

Analytic Tools Feedback Software Data Visualization Customer Experience 92

Revulytics

AUGUST 4, 2017

But the Revulytics Usage Intelligence SDK automatically generates and manages machine fingerprints and user installation IDs, enabling you to build unique user profiles and usage trends for each installation and link installation profiles to your download sources and marketing campaigns. No ability to close the feedback loop.

Data Visualization 63

Data Visualization Reporting Tools Analytic Tools Customer Feedback 63