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Why customer engagement is the key to business growth in 2022 and beyond

Intercom, Inc.

While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Technology capabilities were one of the key factors of business success during the height of the COVID-19 pandemic”. This trend shows no signs of slowing down.

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A Primer on Business Strategy From Hamilton Helmer's 7 Powers

Sachin Rekhi

Beyond product/market fit, it turns out business strategy really does matter. A sound strategy can make the difference between our initial product/market fit being ephemeral versus the beginning of a meaningful and lasting business. He then further refined his concepts as a business strategy professor at Stanford University.

Strategy 212
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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Why are product positioning strategies important?

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Beyond “Cheaper, Faster, Better”?—?Vertical Integration for Startups

The Product Coalition

Vertical Integration for Startups In the past couple of years, I have worked with multiple startups in an advisory capacity and this has provided an opportunity to think about strategy in innovative ways. I apply this lens to a startup that develops solutions in the health-tech market.

Startups 126
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Count The Digits

Mironov Consulting

  (And we’ll be speaking the language of money , not technical processes.) But this crude method can help us differentiate ¥24M from  ¥60M, create some daylight between A$ 50k and A$700k, sort 2 lakh tickets from 80 lakh tickets.    Tests with first-time users show an average 8.5 hours to install. 

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Driven by Purpose: The Secret Behind Successful Products

The Product Coalition

This smartphone is produced by a Dutch social enterprise of the same name, with a clear and compelling mission: to develop a phone that doesn’t harm people or the environment. Purpose is the secret behind successful products According to studies, including those from Accenture, products with a purpose outperform those without one.

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How can Product Companies Align With Channel Partners?

Mind the Product

Once we have this alignment, the partners must carve out a strategy to reach the goals. That brings us to some fundamental questions – How do we outline a strategy? Do product companies conduct due diligence to understand their channel partners before seeking alignment? Current Strategy vs Future Direction.