The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. But why is working in enterprise software now different?

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Enterprise User Testing Feedback Software Technical Advisors 113

UX Planet

JANUARY 16, 2024

In this article, we’ll uncover the common branding mistakes that have haunted both enterprises and small ventures. Survey to identify gaps in the market and opportunities for differentiation. If you’ve ever felt the pains of uncertainty or the fear of wasting precious resources, then read on.

Branding 96

Branding User Testing Product Research Data Visualization 96

Product Innovation Educators

APRIL 13, 2018

Consumer goods, SaaS, enterprise products and others have different product and project management needs. 2) Differentiate Yourself. (3) An example of startups helping large organizations innovate – a PepsiCo case study in 4 steps. 8 brand management principles successful product managers should know. (1) 4) Shape Your Brand. (5)

Agile 48

Agile Product Management Product Manager Differentiation 48

Gainsight

JANUARY 9, 2019

How many of us have heard a business claim “our key differentiator is that we’re very focused on the customer?” We invite you to read the study “Look To Customer Success To Drive Growth” to learn more. Be sure to read the full study. And how often has that claim lined up with reality?

Research Software 73

Research Software User Testing Product Research Customer Experience 73

Roy Madden

MAY 27, 2021

Case Study. Leo recognizes most of these names as companies, so he can differentiate if an attack is about Amazon (company) vs. Amazon (the river), for example. This analyst team designed AI-powered security Feeds in Feedly that proactively alert them about specific topics, threats, and threat actors.

Research Software 109

Research Software Reporting Tools Data Visualization Customer Experience 109

BrainMates

FEBRUARY 26, 2019

I would also propose that companies should never differentiate between Product Managers and Product Marketers while hiring and they should encourage transition into one role from another. Abhinaw has spent 12 years working as a Product Manager, Product Marketer and engineer for consumer and enterprise products.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

The Product Coalition

OCTOBER 11, 2019

After 1–3 years of studying you can earn an accredited master’s degree. You can decide between two different plans (Team and Enterprise). Master’s degree: $10.000-$25.000 After 1–3 years of online studying, the students “will earn a full Master’s degree?—?typically You can compile sets of courses for your employees.

Analytic Tools 60

Analytic Tools Reporting Tools Certifications Data Visualization 60

The Product Guy

SEPTEMBER 27, 2016

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Amanda has a Bachelor of Economics and a Master of Arts (Asian Studies) from Monash University. View the live stream….

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

The Product Guy

OCTOBER 25, 2016

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Amanda has a Bachelor of Economics and a Master of Arts (Asian Studies) from Monash University. View the live stream….

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

PMLesson's Ace the PM Interview

JUNE 27, 2022

Start Learning This is especially true for higher level architects, such as enterprise architects. It's best to format your name with a slightly larger font to make it easy to see and differentiate from the rest of the information in your header. However, that won't be the only section you need to make sure to include.

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Technical Review Certifications Systems Review Data Visualization 52

Mind the Product

MAY 5, 2020

In his recent talk, as part of Mind the Product APAC, Barry O’Reilly , author of Unlearn & Lean Enterprise , explained how we can all break the cycle of our learned behaviours to achieve success, even in this time of chaos. Further Reading. Creating Solutions for COVID-19 Frontliners by Dr Satyavati Kharde and Poulomi Thakurdesai.

Customer Experience 102

Customer Experience Data Visualization Workshop Differentiation 102

Userpilot

FEBRUARY 12, 2021

However, our State of SaaS Product Onboarding study we did in 2020 (2021 report coming soon!) Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. found something interesting to add to this debate.

User Testing 98

User Testing Reporting Tools B2C Customer Experience 98

Balsamiq

JULY 13, 2018

So for this month's case study, I spent a little more time talking to Raguram Venkatesan , a customer and Product Manager in Florida. User requirements are collected through user interviews, surveys, and field studies. I have honed the ability to differentiate between user needs and user wants.

User Testing 49

User Testing Customer Feedback Research Software Product Research 49

The Product Guy

JANUARY 5, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Amanda has a Bachelor of Economics and a Master of Arts (Asian Studies) from Monash University. View the live stream….

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

Modus Create

FEBRUARY 24, 2020

Organizations from early-stage startups to mature enterprises have been prioritizing design and its methods as a competitive differentiator for years. Several recent studies indicate that investing in design is a worthwhile initiative.

User Testing 106

User Testing Product Research Customer Experience CTO 106

Department of Product

JULY 29, 2022

Product Positioning – Case Study – Arcimoto Arcimoto (NASDAQ: FUV) is an electric vehicle company based in Eugene, Oregon. Key takeaways for product managers So what are some key takeaways from the Arcimoto case study and product positioning in general? Z” is positioned to establish significant price differential with “Y”.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Userpilot

JANUARY 18, 2021

The time tracking feature doesn’t differentiate between billable and non-billable time. His company actually has the funds to become an enterprise customer. Instead of being demoralized by a blank screen, your users will then browse the case studies and start coming up with ideas for using the product. And now this.

Analytic Tools 73

Analytic Tools Feedback Software Data Visualization Customer Experience 73

The Product Guy

FEBRUARY 18, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Amanda has a Bachelor of Economics and a Master of Arts (Asian Studies) from Monash University. View the live stream….

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96

The Product Guy

APRIL 4, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Amanda has a Bachelor of Economics and a Master of Arts (Asian Studies) from Monash University. View the live stream….

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

Balsamiq

JULY 13, 2018

So for this month's case study, I spent a little more time talking to Raguram Venkatesan , a customer and Product Manager in Florida. User requirements are collected through user interviews, surveys, and field studies. I have honed the ability to differentiate between user needs and user wants.

User Testing 40

User Testing Customer Feedback Research Software Product Research 40

Gainsight

MAY 8, 2019

The only advice I can give is: read the reviews , read the comparisons , read the case studies , and demo everything. Gainsight PX is enterprise-ready. In the case of Gainsight PX vs. Pendo, this is another important differentiation. Sure, it sounds like work. But you know what’s worse than spending time on demo calls?

Analytic Tools 49

Analytic Tools Feedback Software Data Visualization Reporting Tools 49

The Product Guy

MAY 15, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Amanda has a Bachelor of Economics and a Master of Arts (Asian Studies) from Monash University. View the live stream….

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

The Product Guy

SEPTEMBER 12, 2017

As you study the people who use your product or might use it, patterns start to emerge. If a persona says no to both questions, users like her won’t care about this feature, even if you consider it your magnum opus or your product’s big differentiator. Guest Post by: David Parmelee, Digital Strategy Consultant. Sad but true.

Research Software 109

Research Software User Testing Analytic Tools Product Research 109

Business of Software Conference

NOVEMBER 30, 2020

And so this set of data right here, I pulled from this amazing book called The Challenger Sale, which did it did a great big long to go in depth research study of what makes a good salesperson effective. And what do enterprise buyers actually want in sales people? What they’re doing is they’re teaching for differentiation.

Research Software 64

Research Software User Testing Positioning Product Research 64

Userpilot

APRIL 8, 2021

A study by Experience Dynamics found that as many as 79% of users are prepared to search for a competitor if your business is unable to give them what they want. Larger enterprises will generally have entire teams dedicated to customer analytics, so you’ll need to buy multiple seats, which can get expensive quickly. By company email.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Embedded Analytics 52

Mind the Product

APRIL 6, 2020

What is the purpose of your enterprise, the “why” in Simon Sinek’s golden circle? Will you follow Porter’s path for differentiation or cost leadership? By imagining the box, the teams make decisions about differentiation features, the target customer, and other aspects of their vision that are more difficult to articulate.

Product Strategy 110

Product Strategy Strategy Feedback Software Customer Experience 110

Intercom, Inc.

DECEMBER 13, 2018

Facebook’s mission statement has been examined everywhere from college business case studies to the hallowed halls of the United States Congress. What’s your differentiator? We are going from having an enterprise business to having a mid-market business to investing in an SMB business. That’s the beauty of Workplace.

Feedback Software 151

Feedback Software Data Visualization Customer Experience User Testing 151

The Product Guy

FEBRUARY 2, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Amanda has a Bachelor of Economics and a Master of Arts (Asian Studies) from Monash University. View the live stream….

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

The Product Guy

JANUARY 31, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Amanda has a Bachelor of Economics and a Master of Arts (Asian Studies) from Monash University. View the live stream….

Analytic Tools 60

Analytic Tools Research Software Customer Experience User Testing 60

Intercom, Inc.

APRIL 6, 2022

For fast-growing and enterprise organizations, the ability to personalize customer communication in a way that’s scalable is business critical. In fact, studies show that not only do customers expect great experiences when interacting with companies, they’re willing to pay more for them.

Customer Experience 230

Customer Experience User Testing Customer Feedback Customer Communications 230

The Product Guy

MARCH 2, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Amanda has a Bachelor of Economics and a Master of Arts (Asian Studies) from Monash University. View the live stream….

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

Userpilot

OCTOBER 28, 2020

WalkMe is popular with enterprise-level businesses, who appreciate its massive range of features (which go way beyond product tours – it’s an entire Digital Adoption Platform) and very high security spec. RELATED: [Case Study] How Touchright Software saved hours of dev time after switching from Walkme to Userpilot.

Analytic Tools 105

Analytic Tools Feedback Software Software Review Onboarding KPIs 105

Userzoom

MAY 3, 2018

Continuing our series of beginner’s guides to UX , here’s an overview of diary studies, and their usefulness as long-term usability testing tool. What is a diary study? Once the study period is over, the researcher analyses the findings. Why would you use a diary study? How long does a diary study last for?

User Testing 84

User Testing Product Research Reporting Tools Research Software 84

Gainsight

JULY 16, 2019

There’s a lot of content out there on the internet so take advantage of them and read the reviews , check out the case studies , and schedule the demos. It just not yet at the level to handle the amount of data that comes with an enterprise level organization. The result? One big mess. Having the ability to do both is crucial.

Analytic Tools 45

Analytic Tools Data Visualization Feedback Software Research Software 45

Intercom, Inc.

SEPTEMBER 28, 2021

In recent years we have increasingly focused on upmarket, enterprise-scale customers. We spend time studying the challenges they face each day, the opportunities our product can unlock for them, and how they might use Intercom to solve problems. . What really matters is understanding customer behaviors.

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Feedback Software Product Management Product Manager User Testing 249

Intercom, Inc.

JULY 15, 2021

The whole essence of this, I was a part of the journey to lead with design-based differentiation, and that was a huge draw. Good design in enterprise is really about enabling any user to get their job done in a system or a set of products without any friction. Fergal: Cool. Customers are our north star.

Research Software 245

Research Software Feedback Software Reporting Tools User Testing 245

Userzoom

APRIL 23, 2020

If the feature is going to be added to an existing digital product, I would recommend you launch an unmoderated study to quantitatively measure the UX score for the digital product. This research can be a remote moderated study with 5-10 participants. Question: In the case study, Rima mentioned: How are these studies defining UX?

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Webinar Product Research User Testing UX 83