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Solution Consultants, Be The Person You’d Love To Buy From

Product Management University

For all of you pre-sales solution consultants and sales engineers looking for new ways to differentiate your demos, step away from your products for a quick minute. The Simple Secret to Differentiation Think about someone you really enjoyed buying from. I lost a few in other industries, but never healthcare. Here’s how to do it.

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BI vs. product analytics: Key differentiators

Mixpanel

In 2019, industry-leading Business Intelligence (BI) tools, Looker and Tableau, were acquired by Google and Salesforce for over $18 billion combined. That means that BI analysis and visualizations can cover a wide swath of data on any facet of your business, whether from Finance, Marketing, Human Resources, or Product.

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Product Marketing vs. Portfolio Marketing: Which One is Right For You?

Product Management University

Portfolio marketing in B2B is focused on articulating the value of your portfolio to vertical industry segments like retail, healthcare and manufacturing. The intent is to communicate how your portfolio makes organizations in those segments stronger in their own industry or discipline. Here’s the difference. healthcare).

Marketing 147
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3 Tiers of Customer Value in the Product Management Maturity Model

Product Management University

For example, consider the workflows that cross marketing, sales and finance, or customer service, shipping and billing, or IT, human resources and all departments. Tier 3: Industry-Specific Value. Differentiation becomes easier now because your relevance quotient is much higher in your chosen markets versus horizontal-only competitors.

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3 Product Marketing Myths to Dispel

Product Management University

If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way. Differentiating individual products is like splitting hairs. Here’s the funny part. Here’s the thing.

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How Merging Purpose With Profit Redefines Product Roadmaps And Product Success

The Product Coalition

But since we both had similar roles in similar industries, it eventually changed to work. The business value delivered hard numbers to the finance and actuarial teams. However, despite a strong, socially motivated purpose, TOMS struggled due to a lack of focus on business value and product differentiation. And I swear it’s not.

Roadmap 126
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Get hands-on product analytics and Mixpanel training with Mammoth Growth

Mixpanel

From e-commerce to finance, logistics to healthcare, data-driven decision-making is at the core of success. These observations led us to ask, “What if we could create a training program that not only addresses the existing gaps in knowledge and skills but also reshapes the industry altogether?”