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What we shipped: 5 new features to help build a differentiated customer experience

Intercom, Inc.

At Intercom we think a lot about what it means to deliver a differentiated customer experience. Another key piece in delivering a differentiated customer experience is the Inbox. That’s why our web Messenger is now accessible and compliant with the Web Content Accessibility Guidelines (WCAG) 2.0

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Top 10: Why Salespeople Don’t Use Corporate Positioning Decks

Product Management University

We all want salespeople to willingly use positioning that comes from corporate and/or product marketing so that our value message is delivered with high impact and consistency. If that’s going to happen, follow these guidelines. Simplicity is also the easiest way to differentiate. Make It Consumable. Easier to understand.

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Powerful Product Positioning: Follow These Three Rules

Product Management University

Adhere to these three guidelines and marketing and selling value will be a lot easier. Build messages around real-world customer scenarios with emphasis on WHAT buyers are trying to accomplish in those scenarios and WHY each is important to their success. Use Themes to Differentiate. Save the HOW for training!

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5 Costly Branding Mistakes

UX Planet

Different people have contrasting interpretations of the visual and messaging guidelines. Consistency usually goes beyond visuals; it extends to every aspect, from messaging to customer interactions. To avoid the mess, you need to spend time and create a message you want to deliver to your audience.

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Product Presentations & Demos: How Credibility Boosts Your Win Rate

Product Management University

Follow three simple guidelines to differentiate with credibility and boost your win rates. By following guideline #1 your buyers will be much more engaged because you’re speaking a language they understand. Case closed! The presenter is the difference. ” You can we-we-we yourself right out of a sale. .”

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A Conversation with Petra Wille: My Approach to the Continuous Discovery Habits Community

Product Talk

Product leadership coach Petra Wille became fascinated with the idea of Communities of Practice because in her experience, they were the differentiating factor between companies that had successful product orgs and those that didn’t. We started with her sending a message like, “Hey, it looks like you haven’t come to a community call.

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14 User Behavior Trends For SaaS in 2024

Userpilot

With an increase in the number of SaaS platforms, it’s become increasingly difficult to differentiate your product. But micro SaaS makes product differentiation easier as your audience and value proposition would be highly specific. Micro SaaS is becoming more popular SaaS users are leaning towards micro or vertical SaaS platforms.