Productside

JULY 10, 2025

What’s happening is that they’re being outpaced by PMs who know how to use it. When sales, support, and execs feel the tension, they echo your message. During our recent webinar, Ctrl + Alt + PM , trainers Ryan Cantwell and Kenny Kranseler called it out: product managers aren’t being replaced by AI. Free marketing.

Product Research 120

Product Research Product Management Product Manager Data Visualization 120

BrainMates

JULY 2, 2025

Marketing Team Marketing develops positioning and messaging for the new freemium experience. They collaborate with product to clarify value propositions and key differentiators. Sales Team Sales works closely with product and marketing to understand how the new freemium funnel will generate qualified leads.

Product Research 40

Product Research Data Visualization Onboarding KPIs User Testing 40

UX Planet

JULY 17, 2025

What the latest generation of AI tools means for the product design process; what these tools bring to the table, where they fall short and how to leverage them to up-level our craft. Photo by Aerps.com on Unsplash In recent years, we’ve seen a noticeable shift in how digital products get built.

Data Visualization 52

Data Visualization Analytic Tools User Testing Feedback Software 52

Product Innovation Educators

FEBRUARY 3, 2025

I’ve found the JTBD language very helpful, and through examples and applications, I hope you’ll learn how to make better use of it yourself. How could you use Jobs-To-Be-Done insights to better align your marketing messages with customer needs? What barriers might prevent customers from choosing your solution?

User Testing 183

User Testing Product Research Research Software Customer Experience 183

UX Planet

MAY 27, 2025

Leveraging Predictive Analytics in UXDesign As UX designers, we have the exceptional chance to use predictive analytics to better understand how people interact with products and how to enhance those interactions to increase user pleasure and engagement. It guarantees that your brand will remain current as well as shine brightly.

Data Visualization 98

Data Visualization UX Analytic Tools Customer Experience 98

Userpilot

MAY 30, 2025

Yes provides SDKs for native iOS and Android apps (in-app messages, push notifications, etc., We built Userpilot to give product and growth teams everything they need to launch interactive product tours and support the sales process by highlighting differentiators in self-serve demos. on mobile). And its hard to figure out.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Reporting Tools 52

UX Planet

JUNE 30, 2025

This suggests UK banks are coordinating on how to implement GenAI within regulatory guardrails. Regional banks also saw success: First Horizon Bank’s marketing team integrated AI to predict client needs and personalize messages, reporting “promising results” in deepening customer relationships. in-app chat, WhatsApp banking, etc.)

Data Visualization 67

Data Visualization Banking Reporting Tools Analytic Tools 67

Gainsight

APRIL 14, 2025

Things that are often hidden: Secret menu items at restaurants, messages in a long-lost group chat, andmost overlooked of allthe revenue sitting inside your Customer Success (CS) team. They will spend more than new customers because they understand your value, trust your expertise, and know how to get help if they run into an obstacle.

Customer Experience 40

Customer Experience Customer Feedback Data Visualization Engineering 40

Crafty CTO

JUNE 18, 2025

Cramer reinforced the message that we can’t just wrap our APIs as MCP tools, with the same endpoints and the same payloads. “Robots don’t know how to reason about giant JSON payloads that were not built for them. He considers Tool Discovery to be a huge differentiator for MCP. Double meta.

Engineering 52

Engineering Software Review Artificial Inteligence Product Research 52

Intercom, Inc.

JUNE 22, 2020

In-app messaging is a key component of a strong customer engagement strategy – one that reaches users at the right place, at the right time, and is consistent across platforms. Here, we take a deep dive on in-app messaging – defining exactly what it is and how to make it work best for your customers. What is in-app messaging?

Feedback Software 235

Feedback Software Messaging User Testing Customer Experience 235

Userpilot

SEPTEMBER 30, 2024

What is a messaging strategy? A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. It includes what you say, how you say it, and how you ensure your communication succeeds.

Messaging 111

Messaging Research Software User Testing Analytic Tools 111

Userpilot

AUGUST 12, 2024

They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. Register now.

Messaging 105

Messaging Positioning Data Visualization User Testing 105

The Product Guy

JUNE 18, 2020

Plugging in: how to generate insights Analysis: how to prioritize and understand feedback Communication: how to synthesize information Test/Build/etc & then repeat. Knowing their differentiating capabilities can help you capture market share away from your competitors. . The feedback loop process is. It’s cyclical.

Product Research 412

Product Research Feedback Loop Feedback Software User Testing 412

Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? We also show you how to create a message map for your SaaS! Utilizing message mapping ensures all team members’ alignment in their communication across various channels. Let’s get to it!

Messaging 100

Messaging User Testing Research Software Analytic Tools 100

Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.

Differentiation 111

Differentiation Analytic Tools Research Software Feedback Software 111

Userpilot

AUGUST 3, 2022

Solid messaging strategies are the key to grabbing your audience’s attention and nurturing their interest in your product. But how you can create a really good messaging strategy that will support your product marketing goals? In this article, we’ll be discussing everything you need to know about messaging strategies.

Research Software 98

Research Software Feedback Software Messaging Reporting Tools 98

Intercom, Inc.

FEBRUARY 6, 2019

Nor did it align with how we’d started to think about our target audiences and goals. If so, how – net new, expansion or cross-sell? Is it a differentiator for us or something innovative in the market? How big is the audience? Get super targeted with your messaging. Bundle features for stronger announcements.

Product launches 170

Product launches User Friction User Testing Customer Experience 170

Intercom, Inc.

SEPTEMBER 15, 2022

And when typing a message, there is a lot more room for ambiguity and misunderstanding, even when the interlocutors know each other well. Together, they’ll talk about the evolution of emojis, recent trends in business messaging, and how organizations can use emojis to build better relationships with their customers.

Messaging 129

Messaging Reporting Tools Research Software Data Visualization 129

Mind the Product

SEPTEMBER 2, 2019

These customers tend to be experts, and while their feedback and response to messaging can be valuable, they typically are a smaller segment of the market, not the mainstream buyer. This type of bias can lead to overly complicated products or messaging that is overly nuanced. Existing Customer Bias.

User Testing 151

User Testing Customer Feedback Feedback Software Marketing 151

The Product Coalition

MARCH 9, 2022

So how to differentiate your restaurant from others? Thanks to the restaurant branding strategy, your business would be differentiated from competitors from customer views. How to make a restaurant branding plan properly A brand can neither be created in one day nor does it have one component.

Branding 174

Branding Strategy Feedback Software User Testing 174

Intercom, Inc.

JUNE 19, 2018

Tristan received an automated transaction message: his credit card was just used at a convenience store 20 mins away! Forward thinking companies are starting to make service a part of their product, with messaging at the core. Messaging is the dominant app on mobile, driving consumer interest in this channel.

User Testing 216

User Testing Reporting Tools Research Software Customer Experience 216

Product Innovation Educators

SEPTEMBER 2, 2024

He covers the “double diamond” approach, how to talk about value, pricing strategies, and how market research helps make smart decisions. It guides product managers through the complex landscape of what customers need, want, and how they behave.

User Testing 280

User Testing Product Research Market Research Research Software 280

The Product Coalition

JULY 19, 2020

What I want to cover here is related to the interpretation, storytelling and communication part of how we use and interpret images. As well as how to use them to your advantage in many ways?—?from How can it be used First things first, Visual language is defined as a system of communication using visual elements. link] Now what?

Customer Experience 143

Customer Experience Systems Review Software Review Customer Feedback 143

Product Management University

FEBRUARY 12, 2024

Figure out which segments are experiencing the most success with your product and determine how much runway is remaining and the revenue potential. Do this for your top 3-5 market segments and then develop lead generation campaigns with messaging that’s industry specific. That credibility is often what differentiates you in the end.

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Intercom, Inc.

FEBRUARY 11, 2020

These messages feel icky because the sentiment is belated and insincere. 1: Focus on how your product helps. The mistake at the heart of the “We Miss You” message is that it represents the customer’s relationship to the business as personal, not commercial. It happens every day. Proactively monitor usage and value.

Customer Experience 282

Customer Experience Onboarding KPIs Differentiation B2B 282

Userpilot

JANUARY 3, 2022

When implemented effectively, in-app messages are a great way of driving user engagement in a timely, contextual and personalized manner. In-app messaging are the essential tool for SaaS businesses to easily communicate in-product with the user and: Onboard customers. What are in-app messages? Drive feature and product adoption.

Feedback Software 98

Feedback Software Analytic Tools Messaging Product Research 98

The Product Guy

SEPTEMBER 12, 2017

If a persona says no to both questions, users like her won’t care about this feature, even if you consider it your magnum opus or your product’s big differentiator. But they shouldn’t receive the same message about your new feature. Which message is more effective? Sad but true. First, it would be irrelevant to many of them.

Research Software 273

Research Software User Testing Analytic Tools Product Research 273

Userpilot

SEPTEMBER 7, 2023

While all the buzz may be around differentiating yourself, understanding your similarities to other solutions is just as important to product-led growth — if not more important. In this guide, we’re going to go over what points of parity are, why they’re important, and how to put the right strategies in place!

Analytic Tools 105

Analytic Tools Feedback Software User Testing Product Research 105

Product Innovation Educators

JANUARY 9, 2023

This is a branding and messaging issue. One element is figuring out how to get alignment throughout the organization. Storytelling can help you understand what is and isn’t working—what messaging or features customers want to know more about. Storytelling amplifies that message and gets it across to more people.

Branding 256

Branding Data Visualization Magazine Customer Feedback 256

Intercom, Inc.

MARCH 21, 2018

The result is that differentiating yourself on product alone is harder than ever. Show them how customers like them have actually achieved those results with your product. Differentiation: In a crowded market, your features can help you stand apart from the competition. But SaaS has changed that.

Marketing 223

Marketing Customer Satisfaction Differentiation Banking 223

Product Management University

JANUARY 3, 2023

A good sales demo creates that critical moment of differentiation that makes your product the obvious choice in a sea of competitors. Writing a solid demo script ensures you stay on message and articulate why your product is better than the rest. How to Create a Sales Demo Script. Research Your Target Customer.

Demo 130

Demo B2B User Friction Customer Experience 130

Intercom, Inc.

OCTOBER 1, 2019

But as they pick up steam, offering more products to multiple target markets, it’s easy for the message to get a little fuzzy. Imagine trying to maintain a unified message and overall brand vision across those time zones and organizations – it’s a big challenge for any marketer. As a company grows, the message gets fractured.

Engineering 177

Engineering Marketing B2C B2B 177

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. This speaker emceed the conference and presented on Lean Product Management: How to Achieve Product-Market Fit. 18:18] How do we define our value proposition?

User Testing 273

User Testing Product Management Product Manager Data Visualization 273

Userpilot

AUGUST 30, 2024

Conducting a competitor analysis helps you understand the market landscape, identify your differentiations, and gain deeper insights into your target audience’s preferences and pain points. Assess your competitor’s marketing strategies Next, study how your competitors market their products. Product comparison example.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Data Visualization 105

Product Management University

NOVEMBER 14, 2022

Portfolio marketing’s role (also known as industry marketing) is to promote the value of the portfolio to named industries and make sure the salesforce can tell a more strategic/differentiating value story in each market segment throughout various stages of the sales process, again with the supporting sales tools.

Product Marketing 147

Product Marketing Marketing Reporting Tools Healthcare 147

Intercom, Inc.

JANUARY 31, 2019

What are the first steps you’re taking to understand how to position it? April: I think the best thing B2B SaaS vendors can do is stay really focused on their differentiators because there are things about your solution that your best customers really love about you, and the rest of it really doesn’t matter.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165