Product Innovation Educators

MARCH 3, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

Research Software 156

Research Software Product Research User Testing Artificial Inteligence 156

Roman Pichler

FEBRUARY 14, 2023

Listen to the audio version of this article: [link] 1 Complement Scrum with a Product Discovery and Strategy Process Scrum is a simple framework that helps teams develop successful products. Continue the discovery and strategy work while the product is being developed. But don’t stop there.

Product Research 382

Product Research Feedback Software Research Software User Testing 382

Alchemer Mobile

JULY 13, 2021

A good product experience is the primary driver behind product differentiation and ultimately, lasting customer satisfaction (measured through CSAT and NPS ) and loyalty. Beforehand, make sure your team is aligned on: Their definition of product experience. After you’ve socialized your ideas, it’s time to set time for a formal kickoff.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

Product Talk

JUNE 19, 2024

I recommend teams conduct story-based customer interviews to discover opportunities and run assumption testing to discover the right solutions. The better we understand our customers, the better we can meet their needs, and the more we can differentiate our product from the competitors. The outcomes represent business value.

Generative AI 335

Generative AI Product Research Feedback Software Analytic Tools 335

Sachin Rekhi

FEBRUARY 9, 2020

In our discussions, we talk about all the usual things: their ultimate career aspirations; their understanding of their own strengths and weaknesses and the skill gaps they hope to fill; as well as the specifics of each role they are considering, including scope, responsibilities, title & compensation, and manager.

User Testing 218

User Testing Weak Development Team Artificial Inteligence Product Research 218

Intercom, Inc.

JANUARY 31, 2019

And as the organization grows, the work involved to get teams aligned on who you’re selling to and how you’re selling is not something to be taken for granted either. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. When you’re a small team, your time is everything.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Mind the Product

JULY 25, 2018

One prevalent theme that came up in all the interviews was how, when trying to find a solution to a challenging problem, you should try to leverage all the diverse skills available in the team. If you’ve worked in tech long enough, you’ve probably noticed how people often jump on the first and most obvious solution to a problem.

Weak Development Team 142

Weak Development Team Analytic Tools Research Software Construction 142

Lenny Rachitsky

MAY 22, 2025

” Mayur literally moved his desk to whichever team had the biggest 10x upside—or downside—at that moment. Early in your career, ignore compensation differentials that don’t accelerate this fit. so no decision waited more than 24 hours. Fast, reversible decisions beat “perfect” ones.

Product Research 78

Product Research Data Visualization Research Software Feedback Software 78

The Product Coalition

MARCH 7, 2023

How to prepare for a user interview, all the way to sharing the results with your team. The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product.

User Testing 157

User Testing Customer Feedback Customer Experience Data Visualization 157

Intercom, Inc.

FEBRUARY 6, 2019

Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years. Our go-to-market teams have grown immensely, meaning more specialists and larger cross-collaborative teams for each launch. Nor did it align with how we’d started to think about our target audiences and goals.

Product launches 170

Product launches User Friction User Testing Customer Experience 170

Intercom, Inc.

DECEMBER 4, 2019

. “That commitment and focus on how to foster real human connections is evident in every single thing we do on a daily basis” The laser-like focus on this vision is evident in everything from the core product (a highly personalizable business messenger) to things like the logo, which is a smiling Intercom box.

Branding 209

Branding Weak Development Team Technical Review Airlines 209

Userpilot

APRIL 22, 2024

How to effectively analyze product features: Define your objective. Extract feature development insights. Involve cross-functional collaboration with the sales team, product team, engineering, and other relevant stakeholders. Book a demo to see how Userpilot can transform your product analysis and help you drive growth.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Weak Development Team 105

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process.

Vision 148

Vision Product Research User Testing Roadmap 148

Userpilot

MARCH 24, 2021

It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. But where do you start, how do you define it, and how do you take the steps to achieve it? It helps you find product-market fit and gives your team direction.

Product Research 119

Product Research Onboarding KPIs Product Strategy User Testing 119

Product Innovation Educators

JANUARY 13, 2020

Listen to understand the basic definition of marketing, marketing roles that may have resources useful to product managers, and how product managers can make better use of marketing resources. Also, we talk in the beginning about Jill’s experience developing the Adobe Creative Cloud; lots to learn just from that.

User Testing 230

User Testing Product Research Marketing Research Software 230

Roman Pichler

AUGUST 15, 2023

What are the benefits the product should generate for the company developing and providing it? You can download the template by clicking on the image and you can find more advice on how to use it in the article The Product Vision Board. It consequently fails to align everyone involved in developing and providing the product.

Product Strategy 265

Product Strategy Strategy Research Software Customer Experience 265

The Product Coalition

MAY 1, 2023

The team stressed. Then in strolls the design team, telling us to step back. Another blocker in my path preventing me from moving the product team into action. However, I’ve learned that cutting corners early in product strategy development leads to significant hurdles later on. Think of it like a room’s air conditioning.

Weak Development Team 146

Weak Development Team User Testing Data Visualization Product Research 146

Userpilot

JULY 22, 2024

But how can you start crafting an effective positioning strategy that appeals to your target audience? Let’s explore the steps to develop a solid positioning statement and some examples of successful brand positioning from other companies. TL;DR Developing a solid product positioning strategy involves several key steps.

Research Software 103

Research Software Positioning Data Visualization Definition 103

Userpilot

AUGUST 30, 2024

Conducting a competitor analysis helps you understand the market landscape, identify your differentiations, and gain deeper insights into your target audience’s preferences and pain points. This will help you understand what attracts customers to your competitors and how you can differentiate your marketing approach.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Data Visualization 105

The Product Coalition

OCTOBER 2, 2024

Stefan Röse breaks down how Quantilope is pushing forward customer development and the consumer research field. By Jon Matheson for Product Coalition Have you ever wondered how much a consumer is worth? I was always fascinated by how people’s preferences shift over time,” he recalls. While flying from the U.K. to the U.S.,

User Testing 148

User Testing Data Visualization Customer Feedback Research Software 148

The Product Guy

SEPTEMBER 12, 2017

If a persona says no to both questions, users like her won’t care about this feature, even if you consider it your magnum opus or your product’s big differentiator. Some products use explainer videos to tell their users how to benefit from a new feature. Will this feature help this persona alleviate her pain points, not just mine?

Research Software 273

Research Software User Testing Analytic Tools Product Research 273

Product Talk

SEPTEMBER 20, 2023

Instead of relying on someone else (like a coach or leader) to tell them what to do next, product teams can use an opportunity solution tree to keep track of their desired outcome , the opportunities they’ve identified to chip away at that outcome, and the solutions they’re considering to address those opportunities.

Data Visualization 335

Data Visualization Analytic Tools Research Software Product Research 335

Mind the Product

OCTOBER 24, 2019

Product managers can make better decisions if they’ve built transparency and trust with their team. How these decisions are made is also important, and it requires a clear and collaborative process. Strategic decisions include delineating the product vision, value proposition, product differentiators, and product roadmap.

Weak Development Team 127

Weak Development Team Customer Experience Workshop User Testing 127

The Secret PM Handbook

MARCH 9, 2018

How to use better stories to overcome sales objections. After all, a known bad (the current situation) is sometimes better than an unknown bad (a new application that doesn’t work). But the risk mitigation we’re concerned about in this article is their product-related buying objections, and how to get the prospect past them.

Weak Development Team 95

Weak Development Team Customer Experience User Testing Product Research 95

The Product Coalition

OCTOBER 13, 2022

How to write a user interview: “Lean startups” chapter 2 only (Eric Ries) The second most important thing is to understand how to ask questions. Poor questions yield little value. ?? Blue ocean shows you how a circus can be #innovative. It gives you a way to identify your value propositions to differentiate. ???????????

User Testing 166

User Testing Books Product Marketing Marketing 166

The Product Coalition

FEBRUARY 26, 2022

I’ve asked friends who do the job at social events and got the same answer, and frequently asked members of my own teams, who struggled to find the time to do it. To compensate, I’ve seen UX researchers & designers pick up the mantle a lot more, and the design teams have really leaned into this space.

User Testing 201

User Testing Weak Development Team Customer Experience Customer Feedback 201

Userpilot

DECEMBER 6, 2022

‘Feature factory’ is not exactly a positive term, especially if you’re aspiring to be a product-led SaaS product management team. Feature factories are companies that measure their success by how many features they release and how quickly. It increases the chances of a strong entry on the launch day.

Onboarding KPIs 98

Onboarding KPIs Product Research Feedback Software User Testing 98

The Product Bistro

DECEMBER 28, 2018

Truth is, that these are usually the teasers that are used to get people into the dealership, and give their sales team the opportunity to up-sell. One does not need an MBA to realize that this is a poor strategic decision. A short cab, 3.3L Base price is about $28k – if you can find them. Swinging back to smartphones.

Weak Development Team 195

Weak Development Team Entertainment Automotive User Testing 195

DevelopmentCorporate

JUNE 2, 2025

Younger or smaller companies particularly those without formal research teams often fall in the lowest budget category, investing only enough to conduct limited testing or outsource one-off studies. On the other hand, companies with dedicated research teams or integrated research operations are more likely to invest six figures or more.

Data Visualization 52

Data Visualization User Testing Research Software Reporting Tools 52

Userpilot

SEPTEMBER 30, 2024

Differentiation : Strategic messaging highlights what makes your brand unique, showcasing features and benefits that set you apart from competitors. Let’s look at how that’s done! Here’s how to do that: Gather demographic data, like age, gender, income, etc., A good place to start is by creating user personas.

Messaging 111

Messaging Research Software User Testing Analytic Tools 111

Userpilot

AUGUST 30, 2024

Customer insights enable SaaS teams to understand them better and build products that satisfy their genuine needs. Most importantly, we’ll show you how to leverage them to create better product experiences. Types of customer insights Your product team typically uses various types of customer insights.

Data Visualization 105

Data Visualization Customer Feedback User Testing Analytic Tools 105

Mind the Product

APRIL 18, 2019

The rollercoaster ride that is product development is inherently chaotic and ever-changing. Sure, there are semi-quantitative ways of estimating uncertainty for each assumption (for example, the RICE framework for prioritization), but as with many things in product development, these are guess-based models that help us to compare options.

Data Visualization 170

Data Visualization Weak Development Team Feedback Software Customer Feedback 170

Product Innovation Educators

MARCH 4, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

Artificial Inteligence 235

Artificial Inteligence Research Software Product Research User Testing 235

Intercom, Inc.

JULY 19, 2021

And for your support team, using the right conversational support tool and framework allows them to maximize their resources, so they can focus on solving complex queries and building long-term customer relationships. But conversational support doesn’t just benefit your support team. Teams that benefit: Sales, marketing.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Userpilot

MARCH 13, 2024

This guide explains what feature ideation is, what strategies to use to come up with new ideas, and how to focus on the right ones. TL;DR Feature ideation is a process through which product teams brainstorm ideas for new features to introduce to their product. Why do you need feature ideation in your product development process?

Data Visualization 105

Data Visualization Weak Development Team User Testing Feedback Software 105

Intercom, Inc.

NOVEMBER 21, 2019

Tara and her team used it to take a deep dive into the customer’s journey through the product and make a focused effort to truly understand each step along the way. What they’re thinking, how they’re feeling. But, ultimately both teams have a shared end goal: increasing revenue. Ultimately, that leads to churn.

Customer Experience 34

Customer Experience User Testing Customer Feedback User Friction 34

Johanna Rothman

MARCH 18, 2024

I assume you have some sort of functional product development expertise. If not, why are you in technical product development? These are generalities and we all know how bad generalities are at describing the skills of any one person. The more collaborative your team, the more everyone can gain both kinds of expertise.

Weak Development Team 98

Weak Development Team Certifications Agile Customer Experience 98