The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

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Education Marketing Weak Development Team Advertising 145

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

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User Testing Feedback Software Research Software Product Marketing 98

Andrew Chen

JUNE 4, 2018

Many of the biggest implosions in recent history – especially ecommerce – have been due to startups getting addicted to paid marketing while fooling themselves on Customer Acqusition Costs. Marketing spend increases, it’s profitable! Try something else, also powered by paid marketing. Maybe subscription?

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Startups Marketing Customer Experience Customer Feedback 111

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter. This is often described as developing an economic moat for your business.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Product Innovation Educators

MARCH 21, 2022

Today we are talking about go-to-market planning and what is involved in planning the launch of products. Ignition is the world’s first go-to-market platform for managing all stages of the product life cycle. 1:50] Can you share a story about getting a product to market? Your go-to-market process should be tiered.

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User Testing Marketing Strategy Customer Experience 62

The Product Coalition

FEBRUARY 3, 2022

How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. But what product-market fit is, exactly? The market can consist of two crucial components?—?target

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User Testing Product Research Product Marketing Customer Experience 143

The Product Coalition

MARCH 18, 2022

Recently one of the founders of a hot startup asked me, “How do we know if we should add new value props for existing customers or continue to invest in existing ones? The initial phases 2 and 3 (the time between startups raising Series A to raising Series B) play a massive role in achieving the 2T3D growth dream.

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Customer Experience Onboarding KPIs User Testing Customer Feedback 193

Userpilot

MARCH 24, 2021

Defining your product strategy is the most important aspect of deciding to build something new. What is a product strategy? Discovery and Experimentation as Part of Product Strategy 5.Where Where to start – Product Discovery vs Product Strategy How Userpilot Helps. What is a product strategy?

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Product Research Onboarding KPIs Product Strategy User Testing 119

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. For startups and product owners, the stakes are high, and the path is treacherous. Time pressure: The urgency to bring a product to market leads to shortcuts.

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Branding User Testing Product Research Data Visualization 98

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). I admit that in the past, I have been soured on “strategy” as a discipline.

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Weak Development Team Product Strategy Strategy Development 130

Userpilot

MARCH 25, 2024

Shows how to leverage PLG strategies to boost the value of your SaaS business. Revenue-based valuations are more suitable for SaaS startups because it doesn’t take into account upfront investment which affects SDE or EBITDA negatively. Likewise, an accurate valuation matters a lot when you’re planning your exit strategy.

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Feedback Software Analytic Tools Research Software Data Visualization 105

The Product Coalition

DECEMBER 10, 2020

Photo by Barn Images on Unsplash Best 10+ Resources to awaken your strategic brain Books, articles, and strategy gurus As you climb the career ladder, you realize you need to allocate more time to strategic work and less to your well-known tactical tasks. but we had no previous training on strategy.

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Differentiation Books Strategy Product Strategy 113

Sachin Rekhi

AUGUST 6, 2015

The customer development and lean startup methodologies evangelized by Steve Blank and Eric Ries brought us a better approach that favored experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. It's important to be as specific as possible.

User Testing 118

User Testing Document Product Marketing Marketing 118

Mind the Product

MARCH 20, 2020

Start today, by analysing all the information available – customer and user research, market research, and user data. Portfolio and product strategy. Customer and market insights. Communication, Melissa says, will be the make or break differential when it comes to making it into the C-Suite. Process and practices.

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User Testing Product Research Customer Feedback Customer Experience 213

The Product Coalition

MARCH 23, 2022

From a Product Management and Strategy viewpoint, I believe internalizing this fear of failure drives some of the best outcomes for the organization and its customers. Markets need solutions. Spending unnecessary time on R&D could imply lost revenue or losing the market altogether. It doesn’t matter what caused the latency?

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Framework Reporting Tools Technical Review Systems Review 122

Andrew Chen

FEBRUARY 12, 2024

When I asked them their biggest learning on the trip so far, they said- We have to learn how to pitch our startup in the “American” way More self promotional, emphasizing the future not the past, talking about what it could be not what it is, playing up even small bits of proof points, etc. And they downplay their achievements or omit them.

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User Testing Product Research Testing Startups 108

Usersnap

SEPTEMBER 29, 2022

Competitive analysis of current market offerings absolutely helps your SaaS company. In 2022, the competitive strategy is not as much about analyzing the market opportunities but focusing on the satisfaction of customers. ⤵️ What are the levers of SaaS Growth Strategies? What are the levers of SaaS Growth Strategies?

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Feedback Software Research Software User Testing Customer Experience 52

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Define your market size. Let’s get started!

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Positioning User Testing Reporting Tools Data Visualization 69

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Signup to be a Mentor Today! View the live stream….

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Analytic Tools Research Software Product Strategy CTO Coach 90

The Product Coalition

AUGUST 23, 2023

To grow our customer base and market share? By providing a more ethical alternative in the smartphone market, Fairphone embodies a strong purpose: to drive change in the industry and show that a more sustainable, fair approach is possible and viable. Sweat broke out as I panicked, exacerbated by the nuclear summer outside.

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Weak Development Team Customer Experience Technical Review Customer Feedback 133

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. 7:06] How do you describe marketing?

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User Testing Product Research Marketing Research Software 85

PMLesson's Ace the PM Interview

MAY 24, 2022

Do you love developing new strategies to boost revenues, improve business results, and optimize company workflows? If so, you may be the ideal candidate for a career in business operations and strategy, or BizOps for short. Suppose you're a business operations manager at a smaller company or early-stage startup.

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Analytic Tools Research Software Data Visualization Strategy 52

Userpilot

APRIL 24, 2024

In 2023, over 26% of investments in American startups were directed toward AI-related companies. From marketing to product management and customer success, AI is improving productivity, helping teams make better decisions, and improving customer experience. Nearly 85% of marketers now use AI to write content. About 73% of U.S.

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Analytic Tools Feedback Software Data Visualization Reporting Tools 86

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Signup to be a Mentor Today!

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Analytic Tools Research Software Enterprise Startups 60

Usersnap

JULY 11, 2021

In these startup-driven times, where we build products people love using, we have the obligation to provide the best customer service. As a small company or startup, you probably deal with all kind of different things when starting your business. OK, you’ve launched a new product on the market and started growing your business.

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User Testing Customer Feedback Customer Experience Feedback Software 52

The Product Cafe

MARCH 24, 2024

💜 Welcome to this week's edition of Product Café, your weekly cup of coffee for everything: product management, startups, AI, and more. This haste can result in a product that fails to clearly communicate its purpose, benefits, and value proposition to the intended audience despite its presence in the market.

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Messaging User Testing Feedback Software Customer Feedback 52

ProductPlan

OCTOBER 3, 2019

But for every success story, there’s a graveyard of failed products laid low by bad product strategies. A bad strategy is hard to overcome. What Does a Bad Product Strategy Look Like? If there was a simple test for bad product strategy most companies would happily use it. Those are slogans, not strategies.

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Weak Development Team Product Strategy User Testing Strategy 61

Sachin Rekhi

JANUARY 13, 2013

The best startups choose a main dimension or two of innovation and invest significant effort to truly differentiate themselves from the rest of the market along that dimension. To make this concrete, let’s take a look at the most common dimensions of innovation in technology startups. is a recipe for disaster.

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Startups Customer Experience Differentiation Branding 67

freshtrax

SEPTEMBER 26, 2019

That is until BASE FOOD , a nutritionally balanced food Japan-based startup, successfully created a product that popularized the industries. million USD) to boost its growth in a global market. market, localization strategy between Japan and the U.S., It’s not very common for startups in Japan to pursue the global market.

User Testing 73

User Testing Startups Customer Feedback Feedback Software 73

The Product Coalition

JULY 1, 2021

An API platform is table stakes to build your public APIs on, especially if an API is a key part of your strategy, yet too often, API infrastructure is hand-coded, leading to short- and long-term trouble. It requires approaching APIs like any other product offering that you’d release to the market.

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Analytic Tools Technical Review Software Review Customer Experience 123

The Product HQ

NOVEMBER 20, 2023

He’s worked on and launched products for Fortune 10 companies and startups. They focus on A+ design and partner closely with their clients in strategy, product management, design, and development. That is where we differentiate between a consulting firm and product partner. is it differentiated or competitive in the market?

User Testing 52

User Testing Product Research Technical Review Customer Feedback 52

The Product Coalition

FEBRUARY 27, 2021

Finding the right UI/UX design company in the over-saturated market might be a challenge. In this article, I’m sharing the list of Polish market leaders to help you find the best design partner more easily. Product design is one of the main differentiators in the digital competition.

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Research Software Analytic Tools UX User Testing 89

Usersnap

NOVEMBER 10, 2023

Product roadmaps transcend mere slides or visuals; they serve as the linchpin for strategically aligning internal teams and external stakeholders with the product vision and strategy. This flexibility is especially vital for startups, where the ability to adapt to rapid shifts in priority is essential.

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Presentation Roadmap Data Visualization Feedback Software 52

Intercom, Inc.

JUNE 3, 2021

And so, now’s the time to start thinking about accelerating our business strategies and grabbing the opportunities it brings. Now that the worst seems to be over, what exactly should your strategy look like? But if the strategy was good to begin with, keep at it. How can we accelerate our current strategy? Paul: Yeah.

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Strategy Feedback Software Research Software Software Review 228

UX Studio: Product Management

OCTOBER 2, 2023

Our journey has led us to partner with startups and enterprises in more than 250 projects worldwide. These leave an exceptional first impression and differentiate our clients from competitors. They also provide expertise in brand naming, go-to-market strategies, and campaign development.

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Research Software Data Visualization User Testing Technical Review 65

Userpilot

JULY 17, 2023

Enterprise companies with multiple or complex products tend to have larger product teams made up of specialists, while startups often have to cope with smaller structures where members perform numerous roles. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers.

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Analytic Tools Feedback Software Research Software Product Research 98