Product Management University

MARCH 24, 2021

The goal of your product strategy isn’t to p**s people off. It’s to demonstrate that you know how to monetize your vision and execute a strategy that grows revenue, wallet share and customer retention. Product Strategy In the Ideal World…. Sales wants your product strategy aligned to its pipeline.

Product Strategy 298

Product Strategy Strategy Differentiation Vision 298

Roman Pichler

APRIL 3, 2018

Business Strategy vs. Product Strategy. A business strategy describes how a company wants to achieve its overall aspiration and create value for its users, employees, and shareholders. The business strategy provides the company with the basis for making the right investment decisions. On their own, they are not enough.

Strategy 280

Strategy Product Research Weak Development Team Systems Review 280

Roman Pichler

OCTOBER 2, 2018

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates. Timeboxed Strategizing.

Product Strategy 258

Product Strategy Product Research Strategy Technical Review 258

The Product Guy

MARCH 16, 2018

Product management requires product strategy. These are all key questions addressed as part of product strategy. To my surprise, the key need across my multiple products was to identify and drive the product strategy. Guest Post by: Marissa Fong (Mentee, Session 5, The Product Mentor) [Paired with Mentor, Bill Gourlay].

Product Strategy 246

Product Strategy Strategy Reporting Tools Feedback Software 246

Roman Pichler

AUGUST 15, 2023

Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no product strategy at all. As there is no strategy, objectively assessing the impact of the requests is virtually impossible. The strategy is therefore either too big or too narrow.

Product Strategy 265

Product Strategy Strategy Research Software Customer Experience 265

Innovatemap

NOVEMBER 20, 2024

As tech companies navigate an increasingly AI-driven landscape, the role of differentiated, customer-centric messaging has never been more critical. What is the Product Marketing Alliance Summit? What is the Product Marketing Alliance Summit? What’s next for Product Marketers? What did we learn?

Product Marketing 52

Product Marketing Customer Feedback Customer Experience User Testing 52

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Causes : A lack of understanding of users and their needs, lack of empowerment of the person in charge of the product, inappropriate growth strategy.

Vision 344

Vision User Testing Product Research Research Software 344

The Product Coalition

JANUARY 24, 2023

Ways you can innovate and make your digital products stand out. Continue reading on Product Coalition »

Differentiation 149

Differentiation Strategy Branding Product Marketing 149

Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.

Differentiation 111

Differentiation Analytic Tools Research Software Feedback Software 111

Product Management University

OCTOBER 10, 2023

My goal with this 10-part series on product portfolio management is to highlight the strategic ripple effect across engineering, product marketing, sales, including presales, customer onboarding, and customer success. Product strategies view the customer in silos (by user) from the bottom up. A market strategy does just that.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

The Product Guy

FEBRUARY 26, 2025

With privacy concerns, AI-driven decisions, and increasing competition, trust is becoming the ultimate differentiator for PMs who want to build lasting customer relationships. Actionable strategies to integrate trust into your product strategy. Actionable strategies to integrate trust into your product strategy.

Differentiation 150

Differentiation Roadmap Technical Review Article 150

BrainMates

OCTOBER 20, 2024

Product Differentiation - What Does Your Product Do Better? By ADRIENNE TAN Be 'Better' Creating new products has become remarkably easy in today’s technology-driven landscape, leading to a market saturated with entrants. Do they cater to a niche market segment, or are they focused on a broader audience?

Differentiation 40

Differentiation Feedback Software Customer Feedback Airlines 40

The Product Guy

JUNE 18, 2020

Say you’ve done your customer research and sized up the market. Your product hits the market. . The FBL is plugging directly into customers and should give you intelligence on why the features haven’t been used, how people are using the features you have and your team should be able to make sense of strategy in response.

Product Research 412

Product Research Feedback Loop Feedback Software User Testing 412

The Product Guy

AUGUST 13, 2020

A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. It was a mind expanding exercise and set a clear structure for me to rethink what is really the differentiation factor in our product. .

Product Manager 407

Product Manager Product Management Research Software Feedback Software 407

The Product Coalition

JANUARY 12, 2022

Ally opportunity: Common survival strategy in product-led growth is through partnership/ally with other best-of-breed products in the same segment or even other. The brief background, in the beginning, might have given an idea for solving the differentiation strategy cases. Let’s move the case.

Research Software 196

Research Software Technical Review Strategy Product Research 196

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. 7:06] How do you describe marketing?

User Testing 230

User Testing Product Research Marketing Research Software 230

Roman Pichler

DECEMBER 3, 2019

Hold Regular Product Strategy Reviews. A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile. Look at Four Key Factors.

Technical Review 180

Technical Review Product Strategy Strategy Workshop 180

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. While this obsession with product/market fit is warranted since it remains so elusive, it is necessary but ultimately not sufficient for building a significant and enduring business.

Strategy 212

Strategy User Testing Technical Review Software Review 212

The Product Coalition

MARCH 9, 2022

So how to differentiate your restaurant from others? The answer lies in restaurant branding and marketing strategies. Before going into a specific restaurant branding strategy, we need to understand the concept of restaurant branding and how it works. Why does your business need to develop a restaurant branding strategy?

Branding 174

Branding Strategy Feedback Software Research Software 174

Product Management University

OCTOBER 12, 2021

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way. Here’s the thing.

Product Marketing 147

Product Marketing Marketing Differentiation B2B 147

Intercom, Inc.

APRIL 21, 2021

It must then be successfully brought to market, tested against what customers say, think and do, and have real market impact, to be unambiguously declared innovative. Excellent execution can be a differentiator. You can have an innovative go-to-market strategy. The importance of product-market fit.

User Testing 219

User Testing Differentiation Customer Experience Technical Review 219

Product Innovation Educators

MARCH 21, 2022

Today we are talking about go-to-market planning and what is involved in planning the launch of products. Ignition is the world’s first go-to-market platform for managing all stages of the product life cycle. 1:50] Can you share a story about getting a product to market? Your go-to-market process should be tiered.

User Testing 156

User Testing Marketing Strategy Customer Experience 156

Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? Here’s the difference. healthcare).

Product Marketing 147

Product Marketing Marketing Reporting Tools Healthcare 147

UX Planet

JANUARY 22, 2025

In an era defined by relentless innovation and unprecedented customer expectations, the nature of financial services marketing has changed. Differentiation: In a crowded market, your brands unique personality and approach set youapart. Its a holistic system that weaves together strategy, design, functionality and authenticity.

Reporting Tools 98

Reporting Tools Feedback Software Finance Branding 98

The Product Coalition

JULY 27, 2021

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Since they were not planning to win, they were always only half-hearted with their commitment, resulting in a mediocre product and low market share.

Product Strategy 148

Product Strategy Strategy Differentiation Customer Feedback 148

Product Innovation Educators

AUGUST 9, 2021

Grant is a product coach and strategy advisor who helps companies and product organizations get more market-focused in their products and strategies. Previously, he was a trainer at Pragmatic Marketing. You need to understand the problem of the specific persona you’re marketing to. 5:40] What is a product?

Product Manager 296

Product Manager Product Management Management Management 296

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Intercom, Inc.

JUNE 2, 2021

Is this solution something we want to innovate on and own as an industry leader and differentiator, or is it table stakes where we want to be on par with the market? This type of innovation can factor into the business strategy, product strategy, and execution levels. Is this critical to the company and product strategy?

Customer Experience 251

Customer Experience Framework Feedback Software Analytic Tools 251

Product Management University

OCTOBER 19, 2023

enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. The new product is going to boost your differentiation in the competitive space. You’ve just built some cool new A.I. Lackluster sales and/or poor adoption shouldn’t come as a surprise. Huge ripple effect?

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Product Management University

MARCH 30, 2023

The lint roller makers have figured out that they can generate more revenue by marketing the same product to a whole new market segment — pet owners — under a clever new name. For most B2B organizations, vertical marketing yields nothing but upside, especially if your products and services are a commodity or will be soon.

B2B 130

B2B Marketing Customer Experience Healthcare 130

Roman Pichler

MAY 13, 2024

Listen to the audio version of this article: [link] Product Strategy and Change Strategy means different things to different people, so let me briefly share my definition. A product strategy describes the approach chosen to make a product successful. Such a strategy facilitates effective product discovery and product delivery.

Customer Experience 305

Customer Experience Product Research Technical Review Data Visualization 305

Intercom, Inc.

FEBRUARY 17, 2022

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Stakeholders aren’t always on board with marketers’ ideas of what good content looks like.

Marketing 209

Marketing B2B Branding Data Visualization 209

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. Meanwhile, a robust product strategy lays the roadmap to achieve that vision.

Vision 148

Vision Product Research User Testing Roadmap 148

Alchemer Mobile

FEBRUARY 26, 2025

By gathering insights from multiple channels and unifying them into a single source of truth, organizations of all types can build the foundation for a seamless , data-driven strategy to improve customer experience. for companies without strong omnichannel strategies. annually, compared to 3.4%

User Testing 130

User Testing Customer Feedback Feedback Software Data Visualization 130

Roman Pichler

OCTOBER 6, 2020

Which market and market segment should the product address? In order to answer the questions above, you may want to use techniques such as direct observation, user interviews, prototyping, creating a strategy canvas or E-R-R-C grid , and you may capture some of them using a tool like my product vision board.

Product Research 293

Product Research Technical Review Feedback Software Research Software 293

The Product Guy

SEPTEMBER 27, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

Roman Pichler

FEBRUARY 14, 2023

Listen to the audio version of this article: [link] 1 Complement Scrum with a Product Discovery and Strategy Process Scrum is a simple framework that helps teams develop successful products. You should therefore do just enough product discovery and strategy work before you start using Scrum and before you add any items to the product backlog.

Product Research 382

Product Research Feedback Software Research Software User Testing 382